HIROSHIMA, Japan—Mazda Motor Corporation has
launched the fully redesigned Mazda Titan, a small truck for the Japanese
market. The Titan goes on sale nationwide today at all Mazda and Mazda
Improvements to the upgraded Titan include a brand new exterior and
an interior redesigned to maximize functionality and comfort. Additionally,
a high-power and energy efficient turbo diesel engine, Mazda’s
Idling Stop & Start System and lighter body parts all contribute
to better environmental performance and fuel economy, ensuring the Titan
meets the latest environmental regulations for commercial vehicles. The
new lineup offers a variety of body types and specifications that can
all be driven with a new standard license under upcoming revisions to
Japanese driver’s license regulations*1.
The target sales volume for the entire Titan model range is 430 units
(FWD middle cabin model with 3.0-liter turbo diesel engine, long body,
full wide low, two ton cargo capacity, deluxe cabin and hinged loading
panels made of aluminum.)
Main features of the fully upgraded Titan
1. Superb environmental efficiency and fuel economy
||High power, low consumption turbo diesel engine.
Newly developed 3.0-liter and 5.2-liter turbo diesel engines feature
improved fuel economy and noise levels.
||Idling Stop & Start System
The addition of an automatic restart function to a conventional
automatic engine stop idling system contributes to curb exhaust
emissions, raises fuel efficiency and reduces noise pollution.
||Meets all environmental and fuel consumption regulations
All model grades meet the New Long-term Emissions Regulations*2 in
Japan and, except for one specification, all grades achieve the
heavy-duty vehicle fuel economy standards*3, making
the Titan one of the most eco-friendly vehicles in its class.
|| Under the revisions to Japan’s driver’s
license system scheduled to come into effect in June 2007, vehicles
with a GVW (gross vehicle weight) between 5 and 11 tons will be
classed as medium duty vehicles and will require a medium class
driver’s license or a medium class second category driver’s
license. The present standard driving license covers vehicles with
a cargo of up to 5 tons and a GVW of 8 tons. The new standard license
will cover vehicles with a cargo of up to 3 tons and a GVW of 5
||Regulations applicable to new vehicles produced
by automobile manufacturers. In comparison with the new short-term
regulations, the amount of particulate matter (PM) has been reduced
from 0.18 g/kWh to 0.027 g/kWh (down 85 percent); the amount of
NOx has been reduced from 3.38 g/kWh to 2.0 g/kWh, (down more than
40 percent), making them the strictest regulations in the world.
||In accordance with the addition of a transport category
to the energy conservation law, from fiscal year 2015 onwards,
automotive manufacturers who produce heavy-duty diesel vehicles
for the domestic market must achieve the target weighted average
fuel consumption for all vehicles that are shipped.
2. Functionality and comfort that cater to diverse needs
||Improved cabin specifications
The existing Standard Cabin and Wide Cabin have been given brand
new interiors. An intermediate Middle Cabin has been created
with increased capacity and accommodation for three adults. The
new cabin is 1,770mm wide, 75mm wider than the Standard Cabin.
||5-ton series with various body styles and specifications
The lineup consists of a choice of three cabin types, all of which
can be driven under the new standard driver’s license when
the new driver’s license system comes into effect.
3. Better safety features
||Evolution of the Smoother Auto-Shift two-pedal manual
Cleaner shifting and vastly improved shift feel.
In considering the needs of small-truck drivers, who frequently
get into and out of a vehicle, an immobilizer anti-theft system
has been installed as standard equipment.
|Manufacturer’s Suggested Retail Prices (Tokyo region)
||*Price of the model in the attached
||3.0L DE Turbo
Full wide low
Full wide low
|3.0L DE Turbo
(used for 1.5t grade)
Full wide low
||On the all-new Titan (deluxe spec) power windows,
fog lights, a power folding passenger-side mirror and immobilizer
are standard equipment.
||A separate recycling fee of 9,240 yen for the Standard
Cabin, 10,550 yen for the Middle Cabin and 11,950 yen for the Wide
Cabin Titan models is necessary in addition to the manufacturer’s
suggested retail prices listed above. (The fee differs if a passenger-side
airbag is selected as a factory installed option).