HIROSHIMA, Japan—Mazda Motor Corporation today
announced the launch of special edition models of the Mazda Atenza, Mazda
MPV and Mazda Verisa for the Japanese domestic market. All models come
with an exclusive body color and interior design and go on sale nationwide
at all Mazda and Mazda Anfini dealers from today. The MPV and Verisa
models are also available at all Mazda Autozam dealers. The Mazda Atenza
includes a choice of three body types: Sedan, Sport and Sport Wagon.
These special edition models are new additions to the Stylish Tone Series,
products with a stylish atmosphere and color scheme. Their addition expands
the series from the original and popular Mazda Demio Casual, Demio Sport
and Mazda Axela Sport special edition models.

Mazda MPV 23C L Style (FWD model with electronically controlled 4-speed
AT)
The special edition Atenza Sport and Sport Wagon are both denoted as
the ‘23SS’ grade and are based on the 23S Sport model. Each
have undergone styling improvements to enhance their sporty appeal and
quality, including the use of black and gray seat upholstery and door
trim, an exclusive jet black-colored center panel and chrome outer door
handles. Additionally, a fully-adjustable power driver’s seat,
rain sensing wipers and Mazda’s autolight system have been added
to further elevate comfort levels. The Atenza Sedan 20ES special edition
model, based on the premium 20S model with a 2.0-liter engine, boasts
the features listed above as well as the exclusive Sparkling Silver Metallic
body color, a black wood-grained center panel and 16-inch chrome-finished
alloy wheels, which further boost the base model’s premium quality
and comfort levels.
The concept for the special edition MPV 23C L Style is “adult
luxury.” Enhanced from the base model 23C version through the addition
of special equipment, the interior is furnished with exclusively designed
half-leather seats (wine red leather and black fabric), a black wood-grained
automatic transmission (AT) shift panel and front power window switch
panel, chrome-finished parts, and a leather-wrapped steering wheel and
shift knob. When accentuated by the sparkling chrome, the chic colors
and atmosphere created by the leather and wood-grained parts significantly
raises the quality feel above that of the base model.
The special edition Verisa T Style builds on the leather interior features
of the Verisa L model grade. The exterior is coated with the exclusive
deep green Highland Green Mica body color. Also specially designed is
the black and sand beige color combination in the interior, which stretches
to the leather seats, door trim, instrument panel and leather-wrapped
steering wheel. With these features, the T Style achieves a more radiant
color tone while maintaining the Verisa’s high-quality and stylish
atmosphere present in the rest of the model range.
Manufacturer’s suggested retail prices (including consumption
tax):
| Atenza Sport/Sport Wagon 23SS: |
2,450,000 yen |
| Atenza Sedan 20ES: |
2,260,000 yen |
| MPV 23C L Style: |
2,600,000 yen (FWD) and 2,870,000 yen (4WD) |
| Verisa T Style: |
1,720,000 yen (FWD) and 1,909,000 yen (e-4WD) |
Main features of the Atenza Sport/Sport Wagon 23SS
Base models
Atenza Sport and Atenza Sport Wagon 23S (2.3-liter DOHC engine/FWD electronically
controlled 5-speed AT)
Special equipment
| - |
Exclusive seat and door trim
Made from plain black fabric, highlighted with blue weave and stitching |
| - |
Exclusive center stack panel (black brush lines)
The standard gray brush lines (hairline pattern) have been replaced
with black lines, further increasing the quality feel |
| - |
Exclusive outer door handles (chrome finish) |
| - |
Eight-way fully-adjustable power driver’s
seat with memory function |
| - |
Rain sensing wipers and autolight system |
Body colors
There is a choice of four body colors that emphasize the sporty and high-quality
feel. Starting with the dark blue Stormy Blue Mica, there are Snowflake
White Pearl Mica, Titanium Gray Metallic II and Black Mica.

Mazda Atenza Sport 23SS (FWD model with electronically controlled 5-speed
AT)
Main features of the Mazda Atenza 20ES
Base model
Atenza Sedan 20E (2.0-liter DOHC engine, FWD with electronically-controlled
5-speed AT)
Special equipment
| - |
Center panel (black wood)
High quality black wood-grained panel (dark gray is standard) |
| - |
Exclusive 16-inch chrome-finished alloy wheels |
| - |
Exclusive outer door handles (chrome finish) |
| - |
Rain sensing wipers and autolight system |
| - |
Leather shift knob and parking brake covers |
| - |
In-dash six-disc CD changer (single disc CD player
is standard) |
Body colors
Sparkling Silver Metallic is available as an exclusive color to enhance
the premium feel of this model. Also, from the existing Atenza range,
Snowflake White Pearl Mica, Silver Contrail Metallic, Black Mica and
Radiant Ebony Mica are available, making a total of five color choices.

Mazda Atenza Sedan 20ES (FWD model with electronically controlled 5-speed
AT)
Main features of the MPV 23C L Style
Base models
MPV 23C (2.3-liter DOHC engine with either FWD/electronically controlled
4-speed AT or 4WD/electronically controlled 6-speed AT)
Special equipment
[Interior]
| - |
Exclusive half-leather seats and door trim
The upholstery is a combination of wine red leather and black fabric.
Wine red synthetic leather is used for the door trim. |
| - |
Black wood-grained AT shift panel and front power
window switch panel |
| - |
Exclusive chrome-finish parts (Used for the door
trim garnish, shift knob, inner door handles and AT shift panel) |
| - |
Leather-wrapped steering and shift knob |
| - |
LED footwell lights |
| - |
Passenger side vanity mirror (with mirror light) |
[Exterior]
- LED door mirror indicator lights
- Rear roof spoiler
- 17-inch alloy wheels
- Chrome-finished outer door handles
- Dark colored chrome headlight bezels
- Clear and red combination rear lights
Body colors
Brilliant black is available as an exclusive body color. Radiant Ebony
Mica and Crystal White Pearl Mica from the existing MPV vehicle range
make for a total of three color options.
Main features of the Mazda Verisa T Style
Base model
Verisa L (equipped with a 1.5-liter DOHC engine with either FWD or e-4WD
electronically-controlled 4-speed AT)
Special equipment
| - |
Exclusively designed interior
The seats and steering wheel cover are a combination of sand beige
and black genuine leather. The door trim is sand beige synthetic
leather, and sand beige resin is used for the top part of the
instrument panel. |
| - |
15-inch alloy wheels (usually offered as a factory-installed
option) |
Body colors
Deep green Highland Green Mica is available as an exclusive color and
it is available for the first time in Japan. Added to the Verisa’s
existing color range of Radiant Ebony Mica, Icy Blue Metallic and Stormy
Blue Mica, there is a total of four body color options.

Mazda Verisa T Style (FWD model with electronically-controlled 4-speed
AT)
Manufacturer’s suggested retail prices
| Atenza |
*Price of the model in the attached
photo |
| Body type |
Grade |
Engine |
Drive |
Transmission |
Price (yen) |
| With Tax |
Without Tax |
| Sedan |
20ES |
2.0-liter
DOHC |
FWD |
5-speed AT |
2,260,000 |
2,152,381 |
| Sport |
23SS |
2.3-liter
DOHC |
2,450,000* |
2,333,334 |
| Sport Wagon |
23SS |
2,450,000 |
2,333,334 |
| - |
If the special body color Snowflake White Pearl
Mica is selected, the price increases by 31,500 yen (with tax). |
| - |
A separate recycling fee of 12,620 yen for the Sport
(23SS), 12,920 yen for the Sport Wagon (23SS) and 12,890 yen for
the Sedan (20ES) is necessary in addition to the manufacturer’s
suggested retail prices listed above (with tax). |
| MPV |
*Price of the model in the attached
photo |
| Model |
Engine |
Drive |
Transmission |
Price (yen) |
| With Tax |
Without Tax |
| 23C L Style |
2.3-liter
DOHC |
FWD |
4-speed AT |
2,600,000* |
2,476,191 |
| 4WD |
6-speed AT |
2,870,000 |
2,733,334 |
| - |
If the special body color Crystal White Pearl Mica
is selected, the price increases by 31,500 yen (with tax). |
| - |
A separate recycling fee of 15,560 yen is necessary
in addition to the manufacturer’s suggested retail prices
listed above (with tax). |
| Verisa |
*Price of the model in the attached
photo |
| Model |
Engine |
Drive |
Transmission |
Price (yen) |
| With Tax |
Without Tax |
| T Style |
1.5-liter
DOHC |
FWD |
4-speed AT |
1,720,000* |
1,638,096 |
| e-4WD |
1,909,000 |
1,818,096 |
| - |
A separate recycling fee of 11,280 yen is necessary
in addition to the manufacturer’s suggested retail prices
listed above (with tax). |
|