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News Release

2006/11/21


Mazda launches Special Edition 'Demio' and 'Axela Sport' Models

- Exclusive body colors and special interior design provide the Stylish Tone Series with a heightened level of style -

HIROSHIMA, Japan— Mazda Motor Corporation today announced the launch in Japan of the Mazda Demio special edition "Style C" and "Style S" models and the Mazda Axela Sport special edition 23ST and 20ST models. All models come with exclusive body colors and interior design and go on sale nationwide at all Mazda, Mazda Anfini and Mazda Autozam dealers from today.

 

These special edition models make up part of the Stylish Tone Series, which are products with enhanced style and chic color tones. Mazda plans to extend this concept to certain other vehicles in the Mazda product range.

 

Mazda Demio Style C (FWD model with 4-speed AT)
Mazda Demio Style C (FWD model with 4-speed AT)

 

The Demio (known as the Mazda2 in overseas markets) Style C is based on the Demio Casual, the core model in this product range. The stylish feel and comfort level have been strengthened by the exclusive Icy Blue Metallic body color, specially designed seat upholstery with light-blue highlights, a rear roof spoiler and an advanced keyless entry and starter system.

 

The Demio Style S builds on the features of the Demio Sport model through the special addition of the Cosmic Black Mica body color, custom designed seat upholstery and door trim with red highlights, and genuine leather trim for the steering wheel and shift knob. With these features, it achieves an even more exciting sporty feel.

 

When the Demio first appeared in 1996 it was hailed as a new type of compact car with eminent packaging and functionality. It underwent a full model change in 2002 and celebrated its tenth anniversary in August 2006. The Demio reached 1 million units of production in September 2006.

 

The Axela (known as the Mazda3 in overseas markets) Sport special edition 23ST and 20ST models are enhanced versions of the sporty 23S and 20S models. They are specially equipped with chrome outer door handles, 17-inch chrome-finished alloy wheels, exclusive genuine leather seats and leather door trim (black and sand-beige color combination), a Bose®. sound system and an adaptor for MP3 music players such as the iPod®. These advanced features improve the vehicle's quality and sporty look.

 

Manufacturer's suggested retail prices (including consumption tax):
Demio Style C: 1,190,000 - 1,463,000 yen
Demio Style S: 1,560,000 - 1,649,250 yen
Axela Sport 23ST: 2,330,000 yen
Axela Sport 20ST: 2,260,000 yen

 

Main features of the Demio Style C

Base model
Casual (version equipped with a 1.3-liter DOHC engine with either FWD/4-speed AT, FWD/5-speed MT or e-4WD/4-speed AT)

 

Special equipment

- Custom-designed seat upholstery
The seat fabric has light-blue highlights (standard model seats are plain medium grey).
- Rear roof spoiler
- Advanced keyless entry and starter system
- Dark tinted glass (for rear seat door windows, rear three-quarter windows and rear window)
- Water repellent coating (for windshield glass, front door glass and door mirrors)

 

Body colors
Exclusive to the Style C is the light-blue, Icy Blue Metallic paint. The existing range of seven colors, which includes Snowflake White Pearl Mica, Winning Blue Metallic and Brilliant Black, is also available, making a total of eight color choices.

 

Main features of the Demio Style S

 

Mazda Demio Style S (FWD model with 4-speed 'Activematic' AT)
Mazda Demio Style S (FWD model with 4-speed 'Activematic' AT)

 

Base model
Sport (1.5-liter engine with FWD/5-speed MT or FWD/4-speed 'Activematic' AT)

 

Special equipment

- Custom designed seat upholstery and door trim
The seat fabric has red highlights (standard model uses plain black fabric)
- Genuine leather-wrapped steering wheel (black)
- Genuine leather-wrapped shift knob
- Advanced keyless entry and starter system
- Autolight system and rain sensing wipers (front)
- Immobilizer
- 6 speakers (2 speakers are standard)
- 'Audioless' specification center panel (i.e. with free space for a 2-DIN size audio system without a factory or dealer-installed audio system)

 

Body colors
In addition to the exclusive Cosmic Black Mica, a choice of six colors from the existing range is available, including Snowflake White Pearl Mica, Winning Blue Metallic and Brilliant Black. The complete range consists of seven colors.

 

Main features of the special edition Axela Sport 23ST and 20ST models

 

Base model
Axela Sport 23S (2.3-liter DOHC engine with FWD/5-speed 'Activematic' AT) and Axela Sport 20S (2.0-liter DOHC engine with FWD/5-speed 'Activematic' AT)

 

Special equipment

- Chrome outer door handles
- 17-inch chrome-finished alloy wheels
- Exclusive genuine leather seats and door trim
Black and sand-beige genuine leather seats and sand-beige synthetic leather door trim
- BOSE® sound system - amplifier and seven speakers with an MP3-capable CD player
Five-channel digital high-power amplifier and seven-speaker system including a 5.25-inch subwoofer (box type)
- Input terminal and 12 Volt electric power supply
The input terminal supports portable audio devices such as iPods. The adaptor is installed inside the center console.

 

Body colors

There are two body colors available; the new and exclusive Moist Silver Metallic, and Black Mica from the existing color lineup.

 

 

Axela Sport 23ST (FWD model with 5-speed 'Activematic' AT)
Axela Sport 23ST (FWD model with 5-speed 'Activematic' AT)

 

Manufacturer's Suggested Retail Prices

Demio *Price of the models in the photos above
Model Engine Drive Transmission Price
With Tax Without Tax
Style C 1.3-liter DOHC FWD 5-speed manual 1,190,000 1,133,334
4-speed automatic 1,268,750* 1,208,334
e-4WD 4-speed automatic 1,463,000 1,393,334
Style S 1.5-liter DOHC FWD 5-speed manual 1,560,000 1,485,715
4-speed automatic
(Activematic)
1,649,250* 1,570,715

- If the special body color Snow Flake White Pearl Mica is selected, the price increases by 31,500 yen (with tax).
- A separate recycling fee of 11,160 yen is necessary in addition to the manufacturer's suggested retail prices listed above.

Axela Sport *Price of the models in the photos above
Model Engine Drive Transmission Price
With Tax Without Tax
20ST 2.0-liter DOHC FWD 5-speed automatic
(Activematic)
2,260,000 2,152,381
23ST 2.3-liter DOHC 2,330,000* 2,219,048

- A separate recycling fee of 11,860 yen is necessary in addition to the manufacturer's suggested retail prices listed above.

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