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2005/03/08


Mazda All-New Premacy’s Sales Off to a Good Start

In its first month of sales, the All New Premacy (known as the Mazda5 in overseas markets) has generated more than double the amount of orders than its initial sales target of 3,000 units per month. Sales of the all new Premacy, which began on February 7, totaled 6,500 units by March 6th.

According to customer orders per model, the 20S is most popular and has exceeded sales forecasts, followed by the 20C and 23S models. Phantom Blue Mica, followed by Carbon Grey Mica, are the two favorite body colors. About seventy percent of customers ordered dual power sliding doors and forty percent wanted the visual-aid driver navigation system (with front and back monitors), both of which are available as factory-installed options. This is the first time a Mazda vehicle has an onboard driver navigation system, which helps drivers steer the vehicle when backing up because they can see the predictive driving course on the front or rear monitors. Many young families--its core market--have placed orders, but the all new Premacy is also quite popular among a wide assortment of customers at different stages in life.

Customers have provided much positive feedback about the Premacy:
- A “stylish and clean design” that makes it “hard to notice the sliding doors.”
- Great functionality for use in everyday activities, exemplified by the wide dual sliding doors.
- Roomy, open cabin with the multiuse “6 + One” packaging that’s easy to operate.

“We’re seeing the greatest number of people visiting dealer showrooms since the Atenza, coming to see new generation products like the all new Premacy,” said Masao Furuta, Managing Executive Officer in charge of Domestic Marketing, Domestic Sales and Domestic Customer Service at Mazda. “Good sales performance shows the Zoom Zoom in our product concept and brand strategy are right on track. We want to keep this momentum going, in line with the Mazda Momentum mid-term plan’s targets, and continue expanding our business to help attain our goals,” he added.

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