Mazda Motor Corporation proudly introduces its new-style compact vehicle,
Mazda Verisa, which goes on sale today at Mazda, Mazda Anfini and Mazda
Autozam dealerships throughout Japan.
Mazda Verisa (w/ Dress-up package and aluminum wheels)
Mazda Verisa is a compact vehicle that offers customers even higher levels
of quality as defined through the careful attention to craftsmanship.
The name “Verisa” is an original word combining the Italian
word “verita,” which means “truth,” with the English
word“satisfaction,” suggesting the idea of “true fulfillment.”
The product is intended for a broad range of customers with an emphasis
put on couples in their 30s who enjoy their own styles, particularly
when choosing products or lifestyles. While providing excellent driving
performance, typical to Mazda’s new-generation products, the
Verisa also features a distinct and handsome look and distinguished
functionality for ease of use.
The monthly sales target in the domestic Japanese market is a lifecycle
average of 2,500 units. “We developed Verisa to delight today’s customers who
have a strong sense of values and lifestyles,” says Mazda’s
President and CEO Hisakazu Imaki. “Verisa is a product representing
a deeper ‘Zoom-Zoom’ concept and Mazda’s brand
DNA embodied in our recent four, new-generation products.*1 While
succeeding our tradition of excellent driving performance, it comprises
a new concept for a stylish car. We also would like to underline
that we succeeded in developing the product in a rather short time,
thanks to the Mazda Digital Innovation system (MDI), without sacrificing
the levels of quality expected by today’s customers.”
Mazda Motor Corporation has added Verisa to its “Web-Tune
Factory” website (available only
in Japan) which offers customers a unique, build-to-order service
on the Internet.
| *1 |
The four products include the Atenza/Mazda6 (introduced in
Japan in April 2002), the Demio/Mazda2 (introduced in August
2002), the RX-8 (introduced in April 2003) and the Axela/Mazda3
(introduced in October 2003). |
Features of Mazda Verisa
(1) Exterior and interior design rendering Verisa ‘chic and
quality’ character.
(2) Distinguished functionality for both practical and pleasing use.
(3) Quietness allowing passengers to enjoy music and conversation
even while on highway.
(4) Excellent driving performance typical to Mazda’s new-generation
products.
Product outline of Verisa
| (1) |
Exterior and interior design rendering Verisa ‘chic and
quality’ character
With the keywords “chic,” modern” and “quality,” the
Verisa boasts a unique look achieved through careful attention
to craftsmanship.
| - |
Embracing occasional protrusions of surface and notable
contrast, the exterior design gives an overall impression
of rounded shape. It helps create a feeling of quality and
massiveness, rendering a smart appearance rarely seen in
existing compact vehicles. To further advance this theme,
the “Dress-Up Package” is available as a manufacturer’s
option. |
| - |
The interior space provides ‘over-class’ comfort.
Likewise, the rounded surface helps passengers feel a sense
of roominess and comfort in the interior. The instrument
panel and seats show quality resulting from careful attention
to craftsmanship. The leather package, available as manufacturer’s
option, further enhances its quality atmosphere. |
| - |
Backboned with the large frame originally created for the
seats of Mazda’s award-winning Atenza, Verisa’s
front seats provide levels of comfort and supportability
beyond its class. |
| - |
Nine pleasant exterior colors are available, including
the newly introduced Moist Silver Metallic, Olive Gray Metallic
and Cardinal Red Mica. The primary color of the interior
is olive to render a chic and bright feel. The leather package
including wood-like trimming is also available for the interior. |
|
| (2) |
Distinguished functionality for both practical
and pleasing use
Verisa has been created to provide customers a level
of functionality that meets their high demands. These features
have been designed and developed to let customers enjoy driving
in their own ways.
| - |
Available as manufacturer’s option is Mazda’s “Music
HDD,” a music hard disk drive system that can
store approximately 3,000 music files. This easy-to-use
audio system includes a feature that allows the user
to record all the music of a CD while the vehicle is
unattended and the engine is stopped.
Music HDD sales promotion campaign
Buyers who purchase the Music HDD option by August
1, 2004 will receive 100 preloaded songs that match
the concept of the Verisa. These songs are selected
by the editors of popular Japanese fashion/lifestyle
magazines. |
| - |
The advanced keyless system is offered as standard
equipment. Bringing the card-shaped key within close
proximity of the car (carrying it in one’s pocket,
for example), the owner can lock/unlock the doors or
rear gate and start/stop the engine without inserting
a key. |
| - |
A large makeup mirror and light are standard equipment
and installed in the upper glove compartment on the
passenger side. This feature targets active women who
often need to apply make up while on the go. |
| - |
Folding the rear seats with a single button, the
user can gain access to a large, flat luggage space.
An adjustable set of partitions enables wider usability
of the luggage space. |
|
| (3) |
Quietness letting passengers enjoy music and
conversation even while on highway
Thanks to the advanced analysis and relating technologies,
Verisa achieves the quietness that users rarely experience
in the competitive set of vehicles. The vehicle provides quiet
and comfortable interior space even at highway speeds.
| - |
Overall vibration from suspensions has been
reduced thanks in part to the large, highly rigid
front suspension cross member, the front strut
tower bar, and the optimally tuned dampers. |
| - |
The carefully designed cross-section shape of
the A-pillars helps reduce unfavorable airflow
that could cause unwanted wind noises. The sealing
around the doors and other key areas has also been
improved to avoid wind and engine noise from entering
the cabin during the high-speed driving. |
|
| (4) |
Excellent driving performance typical to
Mazda’s new-generation products
Thanks to the easy-to-control and powerful engine
and the chassis characteristics, Verisa provides the driving
pleasure defined in the Mazda sports DNA.
| - |
Powered with the latest MZR 1.5-liter engine.
The responsive engine gives the driver a linear
feel of acceleration and the necessary level of
torque to produce strong acceleration. |
| - |
Verisa is equipped with the appropriately tuned
MacPherson-strut front suspension, a torsion beam
rear suspension built with a monotube damper, a
steering system to enhance responsiveness and an
easy-to-control braking system offering powerful
stopping ability. These features enable the driver
to have a comfortable and stable ride, an excellent
driving stability and accurate maneuverability,
all at levels rarely found in compact cars. |
| - |
The available e-4WD model is equipped with a
motor to drive rear wheels. This model provides
excellent performance, especially when starting
on slippery roads or going uphill, and returns
better fuel economy in the four-wheel-drive mode
than a comparable model with a mechanical 4WD system. |
|
| (5) |
Superior eco-friendly performance and safety
features
| - |
All the Verisa models meet the “Green
Tax” standards (Japan’s tax-reduction
regulation for eco-friendly vehicles). Verisa is
certified as ‘SU-LEV’ (2005 Emissions
Standard 75% Reduction Level); and the FWD model
meets the better 2010 ‘5 percent-Exceeding’ Fuel
Economy Standard, while the e-4WD model satisfies
the 2010 Fuel Economy Standard. |
| - |
For passive safety, the Mazda Advanced Impact
Distribution and Absorption System helps lessen
damage by impacts in the crushable areas. The firmly
jointed triple H-shaped structure for the floor,
the sides and the roof reduces deformation of the
cabin. |
| - |
Active safety features include a braking system
facilitated by large-diameter front ventilated
discs. This provides excellent braking performance
with anti-fading characteristics even while the
vehicle is going at a high speed or is heavily
loaded. |
|
Manufacturer’s suggested retail prices
| [Vehicle] |
(Unit: 1,000yen) |
| Body type |
Engine
|
Transmission |
Drive |
Price (w/o sales tax) |
| Station wagon |
1,500 cc |
4EC-AT |
FF |
1,533 (1,460) |
| 4WD (e-4WD) |
1,727.25 (1,645) |
| [Manufacturer’s options] |
(Unit: 1,000yen) |
| Name |
Contents |
Price (w/o sales tax) |
| Dress-up package |
Bright light molding (front, side, rear) |
42 (40) |
| Front fog lamp and silver bezel |
| Exhaust pipe finisher |
| Leather package |
Half leather seat |
94.5 (90) |
| Wood-trim center side panel |
| Wood-trim and leather steering |
| Large leather armrests in driver’s seat |
| 15-inch aluminum wheels |
47.25 (45) |
| Music HDD |
Music HDD
|
68.25 (65) |
| 6 speakers |
| Steering wheel w/ audio remote controller |
| Basic package |
Audio system and rear storage partition not available |
-42 (-40) |
| Normal meter panel applied instead of standard black-out meter
panel |
| Note: |
The vehicle of the photo is the FWD model equipped with
Dress-up Package and aluminum wheels and the price is 1,622,250yen. |
Specifications
| Body Type |
Station Wagon |
| Model code |
Mazda DBA-DC5W (FWD) |
Mazda DBA-DC5R (e-4WD) |
| Dimensions |
Length x width x height
|
3,975 x 1,695 x 1,530mm |
| Wheel base |
2490mm |
| Tread (front/rear) |
1,475mm/1,450mm |
| Minimum clearance |
155mm |
Vehicle weight
|
1,100kg (1,110kg)*2 |
1,170kg (1,180kg)*2 |
| Occupancy |
5 persons |
| Engine |
Model
|
ZY-VE |
| Type |
Water-cooled inline 4-cylinder DOHC
16 valve |
| Displacement |
1498cc |
| Maximum output |
83kW (113PS)/6000rpm |
| Maximum torque |
140 Nm (14.3 kg-m)/4000rpm |
Steering
|
Rack & pinion |
| Suspension (front/rear) |
MacPherson strut/torsion beam |
| Brakes (front/rear) |
Ventilated disc/leading trailing |
| Tires (wheels) |
185/55R15 81V (15 x 6J) |
10·15 mode fuel economy
(MLIT
inspection values) |
16.8 km/l (5%-exceeding 2010 Fuel Economy Standard) |
16.0 km/l (meeting the 2010 Fuel Economy Standard) |
Conforming regulatory level
|
2005 Emissions Standard 75% reduction
level (SU-LEV) |
| Notes |
Meeting the “Green Tax” standard |
| *2 |
Vehicle weights when equipped with the DVD navigation
system (manufacturer’s options). |
|
