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Company Profile

Vision

Message from the Message from the President

Takashi YamanouchiMazda has developed its business by providing "Zoom-Zoom" cars that are fun to drive. To continue achieving this "Zoom-Zoom" feeling, we see it as our mission to build cars that also provide high levels of environmental and safety performance.

In March 2007, we introduced the "Sustainable Zoom-Zoom" plan, which outlines our long-term vision for technology development. The plan stresses our ongoing devotion to harmonize driving performance with safety and the environment in building vehicles that look inviting to drive, are fun to drive, and make you want to drive them again.

To put Sustainable Zoom-Zoom into action, in June 2008 we announced the goal of renewing our current engine and transmission lineup, and our aim to raise the average fuel efficiency of Mazda cars sold worldwide by 30% by 2015. Also, Mazda is pursuing the use of hydrogen, which is widely considered to be a next-generation fuel. We are making steady progress in the development of hydrogen rotary engine vehicles.

We are moving forward with the same challenging sprit that has made Mazda the world leader in rotary engines. We will uphold our group unity as "One Mazda" as we aim to meet our responsibilities to ongoing changes in society and be a company that is trusted and appreciated by all our stakeholders throughout the world.

I greatly appreciate your continuing encouragement and support for us.
Representative Director, President and CEO Takashi Yamanouchi
Takashi Yamanouchi

Vision of Mazda

Mazda established a new corporate vision in December 1999, comprised of three elements:

Vison

To create new value, excite and delight our customers through the best automotive products and services.

Mission

With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations.

Value

We value integrity, customer focus, creativity, and efficient and nimble actions and respect highly motivated people and team spirit. We positively support environmental matters, safety and society.
Guided by these values, we provide superior rewards to all people associated with Mazda.


About the symbol

Mazda brand symbol

The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a symbolic development of the Mazda "M", and shows the company stretching its wings as it soars into the future.

(Established in June 1997)

Mazda corporate mark

With the introduction of CI (Corporate it's Identity) in 1975, Mazda developed its Mazda corporate mark as a symbol for communications. It was then positioned as an easy-to-read corporate mark in line with the establishment of the brand symbol, in 1997.

(Established in 1975)

The origin and meaning of "Mazda"

The company's name, "Mazda," derives from Ahura Mazda, a god of the earliest civilizations in West Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automobile culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry. It also derives from the name of our founder, Jujiro Matsuda.