Print Preview


Company Profile

Vision

Message from the Message from the President

Takashi Yamanouchi
We aim to become a gpremiumh brand in the hearts and minds of our customers
Mazda has developed its business by providing "Zoom-Zoom" cars that are fun to drive. In order to continue offering customers this "Zoom-Zoom" experience, we see it as our duty to make cars that also provide excellent environmental and safety performance.

In order to achieve this we have developed a set of innovative new technologies which realize an unprecedented balance between driving pleasure and environmental and safety performance. We call these SKYACTIV TECHNOLOGY. Taking advantage of these technologies, Mazda is currently undertaking structural reforms that will reinforce our Framework for Medium- and Long-term Initiatives, due to be completed in the fiscal year ending March 2016. Starting with the CX-5 launched in 2012, and the all-new Mazda6 (Atenza), we are planning successive launches of next generation models featuring SKYACTIV TECHNOLOGY. We are also working hard to improve our brand value.

The "challenger" spirit that has made us the world leader in rotary engines is still alive and well at Mazda. Retaining this "challenger" spirit, the entire Mazda group will work as one in the areas of product, quality, sales and service, to create a special bond with our customers and become a "premium" brand in their hearts and minds. We will also continue our efforts to meet our constantly changing responsibilities to society and be worthy the trust our stakeholders place in us.

I greatly appreciate your continuing encouragement and support for us.

February 2013

Representative Director and Chairman of the Board, President and CEO Takashi Yamanouchi
Takashi Yamanouchi

Vision of Mazda

Mazda established a new corporate vision in December 1999, comprised of three elements:

Vison

To create new value, excite and delight our customers through the best automotive products and services.

Mission

With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations.

Value

We value integrity, customer focus, creativity, and efficient and nimble actions and respect highly motivated people and team spirit. We positively support environmental matters, safety and society.
Guided by these values, we provide superior rewards to all people associated with Mazda.


About the symbol

Mazda brand symbol

The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a symbolic development of the Mazda "M", and shows the company stretching its wings as it soars into the future.

(Established in June 1997)

Mazda corporate mark

With the introduction of its CI (Corporate Identity) in 1975, Mazda developed its Mazda corporate mark as a symbol for communications. It was then positioned as an easy-to-read corporate mark in line with the establishment of the brand symbol, in 1997.

(Established in 1975)

The origin and meaning of "Mazda"

The company's name, "Mazda," derives from Ahura Mazda, a god of the earliest civilizations in West Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automobile culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry. It also derives from the name of our founder, Jujiro Matsuda.