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Company Profile

History

1990-1999

1990

1990
  • Introduces Proceed and Mazda MPV in Japan.
  • Re-introduces Proceed in Japan.
  • Introduces Eunos Cosmo.
  • Holds grand opening for the European R&D Representative Office (MRE) in Germany.
  • Introduces Autozam Revue (121).
  • Cumulative production reaches 25 million units.
1991
  • Introduces Mazda Proceed Marvie.
  • Introduces Mazda Sentia (929) luxury sedan in Japan.
  • Introduces Eunos Presso.
  • Introduces Autozam AZ-3.
  • Mazda 787B No.55 wins the Le Mans 24-Hour Endurance Race claiming the first victory for a Japanese automobile and the rotary engine.
  • Cumulative production reaches 10 million commercial vehicles in Japan (since 1931).
  • Introduces Mazda Cronoss.
  • Fully redesigns Mazda Scrum.
  • HR-X hydrogen rotary engine concept car is shown at the 29th Tokyo Motor Show.
  • Establishes Anfini sales channel (formerly Mazda Auto) in Japan.
  • Introduces Anfini MS-6 and Anfini MS-9.
  • Introduces Anfini RX-7.
  • Norimasa Furuta and Yoshihiro Wada named vice chairman and president respectively.
1992
  • Introduces Mazda MX-6.
  • Introduces Eunos 500 (Xedos 6) in Japan.
  • Full-scale production starts in Hofu No.2 Plant.
  • Introduces Anfini MS-8.
  • The ‘Mazda Global Environmental Charter’is adopted.
  • Introduces Autozam Clef.
  • MMUC, Mazda’s wholly-owned subsidiary in Michigan, becomes AutoAlliance International, Inc., (AAI) an equal partnership between Mazda and Ford.
  • Equolize capital contribution to Autorama with Ford.
  • Introduces Autozam AZ-1.
  • Develops a pasenger car with a natural gas engine.
  • Norimasa Furuta named chariman.
1993
  • Electric-powered vehicles based on the Mazda MX-5 are developed in conjunction with Chugoku Electric Power Co., Inc.
  • Formulates "Environment-Related Activity Promotion Plan (Mazda Environmental Voluntary Plan)".
  • Develops mirror cycle engine.
  • Cumulative production of Hofu-produced vehicles reaches 3 million units.
  • Cumulative production in AAI in the US reaches 1 million units.
  • Purchasing of new compact pick-up trucks from Ford for release in Canada and the U.S. starts.
  • Introduces Mazda Lantis (323F).
  • Introduces Eunos 800 (Xedos9).
  • Mazda and Ford enter into a long-term strategic relationship to enhance competitive strength.
1994
  • Mazda develops a compressed-natural-gas-powered truck.
  • Fully redesigned Mazda Familia (323).
  • Fully redesigned Mazda Capella (626).
  • Introduces Mazda AZ-Wagon [Suzuki OEM].
  • Introduces Mazda Familia Van [Nissan OEM].
  • Mazda acquires the ISO 9002 certificate, first among Japanese auto makers.
  • Transmission supply to Ford reaches 10 million units.
1995
  • Introduces Mazda Proceed Levante.
  • Cumulative production in Japan reaches 30 million units.
  • Introduces Mazda Bongo Friendee in Japan.
  • Completes Mazda ASV, an advanced safety vehicle.
  • Fully redesigns Mazda Sentia.
  • Fully redesigns Mazda Carol.
  • Mazda and Ford jointly establish AutoAlliance (Thailand) Company Limited (AAT).
1996
  • Introduces Ford-produced Mazda 121 into major European markets.
  • Anfini dealerships renamed Mazda Anfini.
  • Eunos dealerships integrated into Mazda Anfini or Mazda dealerships.
  • Enhances strategic partnership with Ford.
  • Cumulative production of passenger cars in Japan reaches 20 million units.
  • Share holding ratio of Ford increased from 25% to 33.4%.
  • Mazda acquires ISO 9001certification, the highest attainable quality mark in the ISO 9000 series, first among Japanese automakers.
  • Henry D.G. Wallace becomes president.
  • Introduces Demio in Japan.
  • Mazda Demio receives the “ ’96-’97 RJC New Car of the Year ” award.
  • Mazda Demio wins “ Japan Car of the Year Special Award.”
  • Mazda launches Mazda Digital Innovation (MDI).
1997
  • Embarks on enhancement of North American operations.
  • Mazda implements a new merit-based personnel system.
  • Mazda inaugurates its new brand symbol, the Mazda M.
  • Eunos 800 renamed Millenia.
  • Fully redesigns Capella/626 sedan and station wagon in Japan and Europe.
  • North American operations are streamlined. (MNAO starts).
  • James E. Miller is appointed president.
  • Fully redesigns Mazda Capella Wagon.
  • Establishes Ethics Committee.
  • Mazda develops the Demio FCEV, fuel-cell electric vehicle.
1998
  • Fully redesigns Mazda Roadster.
  • Changes corporate symbol.
  • Mazda strengthens its drive into Europe.
  • Launches MDI Phase II.
  • Mazda participates in the Ford/ Daimler-Benz/ Ballard alliance to develop fuel-cell technology for future vehicles.
  • Formulats Product Philosophy.
  • Cumulative production in Hofu plants reaches 4 million units.
  • Mazda opens a Female Employee Counseling Office.
  • AAT starts production.
  • Introduces the New Familia.
  • Mazda establishes the Mazda Motor Logistics Europe N.V. (MLE).
  • Hofu Nishinoura Plant acquires ISO 14001 certification .
  • Introduces Mazda Carol, Mazda AZ-Wagon and Mazda AZ-Offroad that complies with the new micro car regulations.
  • AAT starts exporting pickup trucks.
1999
  • Fully redesigns Mazda Scrum.
  • Introduces Mazda Laputa.
  • Develops aldehyde remover, "Life Breath".
  • New brand message "Get it and be moved." is launched.
  • Cumulative production at AAI reaches 2 million units.
  • Introduces the brand new Premacy.
  • Fully redesigns Mazda Familia Van/Business Wagon.
  • Introduces the new Bongo van and truck.
  • Mazda reaches an agreement with Mitsubishi to supply small commercial vehicles to Mitsubishi.
  • Mazda introduces the New MPV.
  • Mazda improves female employees’job conditions.
  • Entire Hofu Plant obtains environmental ISO certification.
  • Mazda develops advanced safety vehicle MAZDA ASV-2.
  • Mazda announces the development and production of new global engine family in cooperation with Ford.
  • Mark Fields is appointed president.

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