1990
1990
- Introduces Proceed and Mazda MPV in Japan.
- Re-introduces Proceed in Japan.
- Introduces Eunos Cosmo.
- Holds grand opening for the European R&D Representative Office (MRE) in Germany.
- Introduces Autozam Revue (121).
- Cumulative production reaches 25 million units.
1991
- Introduces Mazda Proceed Marvie.
- Introduces Mazda Sentia (929) luxury sedan in Japan.
- Introduces Eunos Presso.
- Introduces Autozam AZ-3.
- Mazda 787B No.55 wins the Le Mans 24-Hour Endurance Race claiming the first victory for a Japanese automobile and the rotary engine.
- Cumulative production reaches 10 million commercial vehicles in Japan (since 1931).
- Introduces Mazda Cronoss.
- Fully redesigns Mazda Scrum.
- HR-X hydrogen rotary engine concept car is shown at the 29th Tokyo Motor Show.
- Establishes Anfini sales channel (formerly Mazda Auto) in Japan.
- Introduces Anfini MS-6 and Anfini MS-9.
- Introduces Anfini RX-7.
- Norimasa Furuta and Yoshihiro Wada named vice chairman and president respectively.
1992
- Introduces Mazda MX-6.
- Introduces Eunos 500 (Xedos 6) in Japan.
- Full-scale production starts in Hofu No.2 Plant.
- Introduces Anfini MS-8.
- The ‘Mazda Global Environmental Charter’is adopted.
- Introduces Autozam Clef.
- MMUC, Mazda’s wholly-owned subsidiary in Michigan, becomes AutoAlliance International, Inc., (AAI) an equal partnership between Mazda and Ford.
- Equolize capital contribution to Autorama with Ford.
- Introduces Autozam AZ-1.
- Develops a pasenger car with a natural gas engine.
- Norimasa Furuta named chariman.
1993
- Electric-powered vehicles based on the Mazda MX-5 are developed in conjunction with Chugoku Electric Power Co., Inc.
- Formulates "Environment-Related Activity Promotion Plan (Mazda Environmental Voluntary Plan)".
- Develops mirror cycle engine.
- Cumulative production of Hofu-produced vehicles reaches 3 million units.
- Cumulative production in AAI in the US reaches 1 million units.
- Purchasing of new compact pick-up trucks from Ford for release in Canada and the U.S. starts.
- Introduces Mazda Lantis (323F).
- Introduces Eunos 800 (Xedos9).
- Mazda and Ford enter into a long-term strategic relationship to enhance competitive strength.
1994
- Mazda develops a compressed-natural-gas-powered truck.
- Fully redesigned Mazda Familia (323).
- Fully redesigned Mazda Capella (626).
- Introduces Mazda AZ-Wagon [Suzuki OEM].
- Introduces Mazda Familia Van [Nissan OEM].
- Mazda acquires the ISO 9002 certificate, first among Japanese auto makers.
- Transmission supply to Ford reaches 10 million units.
1995
- Introduces Mazda Proceed Levante.
- Cumulative production in Japan reaches 30 million units.
- Introduces Mazda Bongo Friendee in Japan.
- Completes Mazda ASV, an advanced safety vehicle.
- Fully redesigns Mazda Sentia.
- Fully redesigns Mazda Carol.
- Mazda and Ford jointly establish AutoAlliance (Thailand) Company Limited (AAT).
1996
- Introduces Ford-produced Mazda 121 into major European markets.
- Anfini dealerships renamed Mazda Anfini.
- Eunos dealerships integrated into Mazda Anfini or Mazda dealerships.
- Enhances strategic partnership with Ford.
- Cumulative production of passenger cars in Japan reaches 20 million units.
- Share holding ratio of Ford increased from 25% to 33.4%.
- Mazda acquires ISO 9001certification, the highest attainable quality mark in the ISO 9000 series, first among Japanese automakers.
- Henry D.G. Wallace becomes president.
- Introduces Demio in Japan.
- Mazda Demio receives the “ ’96-’97 RJC New Car of the Year ” award.
- Mazda Demio wins “ Japan Car of the Year Special Award.”
- Mazda launches Mazda Digital Innovation (MDI).
1997
- Embarks on enhancement of North American operations.
- Mazda implements a new merit-based personnel system.
- Mazda inaugurates its new brand symbol, the Mazda M.
- Eunos 800 renamed Millenia.
- Fully redesigns Capella/626 sedan and station wagon in Japan and Europe.
- North American operations are streamlined. (MNAO starts).
- James E. Miller is appointed president.
- Fully redesigns Mazda Capella Wagon.
- Establishes Ethics Committee.
- Mazda develops the Demio FCEV, fuel-cell electric vehicle.
1998
- Fully redesigns Mazda Roadster.
- Changes corporate symbol.
- Mazda strengthens its drive into Europe.
- Launches MDI Phase II.
- Mazda participates in the Ford/ Daimler-Benz/ Ballard alliance to develop fuel-cell technology for future vehicles.
- Formulats Product Philosophy.
- Cumulative production in Hofu plants reaches 4 million units.
- Mazda opens a Female Employee Counseling Office.
- AAT starts production.
- Introduces the New Familia.
- Mazda establishes the Mazda Motor Logistics Europe N.V. (MLE).
- Hofu Nishinoura Plant acquires ISO 14001 certification .
- Introduces Mazda Carol, Mazda AZ-Wagon and Mazda AZ-Offroad that complies with the new micro car regulations.
- AAT starts exporting pickup trucks.
1999
- Fully redesigns Mazda Scrum.
- Introduces Mazda Laputa.
- Develops aldehyde remover, "Life Breath".
- New brand message "Get it and be moved." is launched.
- Cumulative production at AAI reaches 2 million units.
- Introduces the brand new Premacy.
- Fully redesigns Mazda Familia Van/Business Wagon.
- Introduces the new Bongo van and truck.
- Mazda reaches an agreement with Mitsubishi to supply small commercial vehicles to Mitsubishi.
- Mazda introduces the New MPV.
- Mazda improves female employees’job conditions.
- Entire Hofu Plant obtains environmental ISO certification.
- Mazda develops advanced safety vehicle MAZDA ASV-2.
- Mazda announces the development and production of new global engine family in cooperation with Ford.
- Mark Fields is appointed president.
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