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Company Profile

History

1980-1989

1980

1980
  • Masaji Iwasawa becomes president.
  • Fully redesigns FWD Mazda Familia (GLC/323).
  • Fully redesigns Mazda Titan.
  • Mazda Familia (GLC/323) receives “1980-1981 Car of the Year Japan."
1981
  • (North America passenger vehicle export regulations adopted.)
  • Cumulative exports reach 5 million vehicles.
  • Mazda (North America), Inc. and Mazda Motors Representative Office (Europe) are established.
  • Fully redesigns Mazda Cosmo/Luce (929) series.
  • Start of operations at Hofu Transmission Plant (Nakanoseki area).
  • Establishes Autorama (begins to supply products from October '82.)
1982
  • Production begins at Hofu plant (Nishinoura area).
  • Introduces FWD Mazda Capella (626).
  • “Japanese Car of the Year” is awarded to FWD Mazda Capella (626).
1983
  • Begins local production in Colombia.
  • Mazda Capella (626) is named Motor Trend magazine's import Car of the YearEand receives other prestigious overseas awards.
  • Introduces new Mazda Bongo/Bongo Brawny van and wagon series (E-series) in Japan.
  • Enters into an 8% capital tie-up with Kia Motors.
  • Aerodynamic testing laboratory (ATL) is completed at Miyoshi Proving Ground.
1984
  • Company is renamed as Mazda Motor Corporation.
  • Establishes Mazda Foundation.
  • Moriyuki Watanabe becomes chairman and Kenichi Yamamoto becomes president.
1985
  • Fully redesigns FWD Mazda Familia (323) series for Japan.
  • Established Mazda Motor manufacturing (USA) Corporation (MMUC).
  • Opens Hiroshima Technical Research Center.
  • Global Road Circuit opens at Miyoshi Proving Ground.
  • Celebrates total cumulative production of 10 million passenger cars.
  • Introduces all-new Mazda Savanna RX-7 (RX-7).
  • Introduces new Mazda B-series.
  • Fully redesigns Mazda Familia Van.
1986
  • Introduces Festiva.
  • Mazda Savanna RX-7 (RX-7) is named 1986 “Import Car of the Year” by Motor Trend magazine.
  • Cumulative production of Mazda rotary-engine vehicles reaches 1.5 million units.
  • Cumulative total exports reach 10 million units.
  • Introduces all-new Mazda Luce (929) in Japan.
  • Cumulative production of Familia reaches 5,000,000 units.
  • Mazda R&D Center in Ann Arbor is completed.
1987
  • Introduces Mazda Etude.
  • Develops Mazda Speed Sensing Computerised 4-Wheel Steering System.
  • Cumulative production reaches 20 million vehicles in Japan.
  • Fully redesigns FWD Mazda Capella (626).
  • Mazda opens a new research center in Yokohama, Japan
  • Mazda begins vehicle production at a new U.S. facility, Mazda Motor Manufacturing (USA) Corporation (MMUC), in Flat Rock, Michigan.
  • Mazda reaches an OEM agreement for micro-mini vehicles with Suzuki Motors Co., Ltd.
  • Kenichi Yamamoto becomes chairman and Norimasa Furuta named president respectively.
1988
  • Mazda Innovation (MI) Plan starts.
  • Establishes Mazda Motor of America Inc. (MMA) to consolidate importation and distribution functions in the U.S.
  • Consolidates Mazda’s U.S. R&D operations with the establishment of Mazda Research and Development of North America, Inc. (MRA).
  • Starts import of Ford Probe from the US.
  • Establishes a sales company in Europe (MME).
  • Introduces Mazda Persona.
  • Mazda develops Hi-Reflex coating, a new quality painting technology.
1989
  • Spins off an industrial machinery division into a separate company.
  • Fully redesigns FWD Mazda Familia (323).
  • Establishes Mazda Eunos and Mazda Autozam dealership channels.
  • Fully redesigns Mazda Titan.
  • Tokyo Branch is renamed Tokyo Head Office.
  • Introduces Mazda Scrum [Suzuki OEM].
  • Mazda begins importing the Citroen BX to Japan.
  • Introduces Eunos Roadster.
  • Introduces Eunos 100 and Eunos 300.
  • Introduces Autozam Carol in Japan.

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