VISION: In March 2007, Mazda announced the “Sustainable Zoom-Zoom” plan, detailing the company’s long-term vision for technology development. This vision commits us to make gcars that always excite, look inviting to drive, are fun to drive, and make you want to drive them again,” and to help achieve gan exciting, sustainable future for cars, people and the Earth.” Based on this plan, we have announced that by 2015 we intend to make a 30% improvement on the 2008 average fuel economy of Mazda vehicles sold worldwide.

Building Block Strategy -Contributing as it expands

In recent years, new electric devices have been introduced that have led to the development of automobiles such as hybrids and electric vehicles. We have entered an era in which performance delivered by the engine, transmission, body, chassis and other vehicle parts is being augmented through their combination with electrical components. Nevertheless, it is forecast that internal combustion engines will still account for a high percentage of automobile powertrains even as far ahead as 2020.

Anticipated expansion in adoption of envirnment technologies (through 2020)

Consequently, Mazda is prioritizing improvement of the base technologies that are responsible for the core performance of our cars while adopting a Building Block Strategy of gradually introducing electric devices such as regenerative braking, hybrid and other systems.This approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination of driving pleasure and excellent environmental and safety performance to all our customers, without relying heavily on vehicles that are strictly dedicated to meeting environmental needs.

Building-Block Strategy

SKYACTIV TECHNOLOGY - Mazda's innovative new-generation technologies

SKYACTIV TECHNOLOGY is a blanket term for Mazda’s innovative new-generation technologies that are being developed under the company’s long-term vision for technology development, Sustainable Zoom-Zoom. The SKYACTIV TECHNOLOGY name is intended to reflect Mazda’s desire to provide driving pleasure as well as outstanding environmental and safety performance in its vehicles. To achieve this goal, Mazda has implemented an internal Building Block Strategy to be completed by 2015. This ambitious strategy involves the comprehensive optimization of Mazda’s base technologies, which determine the core performance of its vehicles, and the progressive introduction of electric devices such as regenerative braking and a hybrid system. All the technologies that are developed based on the Building Block Strategy will fall under the SKYACTIV TECHNOLOGY umbrella.