In recent years, new electric devices have been introduced that have led to the development of automobiles such as hybrids and electric vehicles. We have entered an era in which performance delivered by the engine, transmission, body, chassis and other vehicle parts is being augmented through their combination with electrical components. Nevertheless, it is forecast that internal combustion engines will still account for a high percentage of automobile powertrains even as far ahead as 2020.
SKYACTIV TECHNOLOGY is a blanket term for Mazda’s innovative new-generation technologies that are being developed under the company’s long-term vision for technology development, Sustainable Zoom-Zoom. The SKYACTIV TECHNOLOGY name is intended to reflect Mazda’s desire to provide driving pleasure as well as outstanding environmental and safety performance in its vehicles. To achieve this goal, Mazda has implemented an internal Building Block Strategy to be completed by 2015. This ambitious strategy involves the comprehensive optimization of Mazda’s base technologies, which determine the core performance of its vehicles, and the progressive introduction of electric devices such as regenerative braking and a hybrid system. All the technologies that are developed based on the Building Block Strategy will fall under the SKYACTIV TECHNOLOGY umbrella.