Exceptional Functionality

Intuitive Control

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Basic Design Dept. Shingo Kunihiro Aiming for Jinba-Ittai (rider and horse as one)
Cool styling and exceptional performance mean nothing unless the vehicle responds precisely to the driver's intentions. The Human-Machine Interface (HMI) is a fundamental element that swiftly communicates the driver's intent to the vehicle, and delivers precise feedback from the vehicle to the driver. Mazda believes that evolving interactive communication between a driver and a vehicle leads to driving performance filled with a sense of Jinba-Ittai — an exhilarating feeling of oneness between a car and a driver that occurs when a vehicle responds linearly to the driver's operation of the controls.

Vehicle Development Div. Shigeru Chiba Strong focus on the human element
To develop an excellent HMI, we must first gain a thorough understanding of exactly what customers want and expect from a vehicle, and how they interact physically with it.
Some actions come naturally, and some are awkward. By considering all actions needed to operate a car, we optimize the layout of the cockpit and utilize mechanical systems where necessary. However, we always focus on the human element, and ensure mechanical driver aids are supplementary. By respecting the driver's expectations, Mazda provides undiluted "driving pleasure." This is how we make all our cars.

Vehicle Testing & Research Dept. Tooru Miyazaki An ideal driving position, instant and precise control, an HMI that aids concentration, and safety features that enhance driver awareness graph
An ideal driving position is vital for stress-free driving. Optimizing the layout of the steering wheel, shift lever, pedals and other controls is fundamental to achieving "instant and precise control." Building on these factors, Mazda's HMI aids the driver's concentration and minimizes eye movement away from the road ahead. By complementing this with "safety features that enhance driver awareness and support hazard recognition," Mazda offers safe and fun-to-drive vehicles that reflect our uniqueness.

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Ideal Driving Position

Mazda believes that driving posture is a key element to make driving...

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Instant & Precise Control

The basic operations of a vehicle — moving, turning, and stopping — are...

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The Human-Machine Interface

Driving can be separated into primary operations (going, turning and...

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Safety Systems

Drivers need to concentrate on the road ahead, so they have...

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