At Mazda, we always look to enhance our inbuilt quality and functional beauty. We call it "Customer Delight." Our products provoke emotions that make you want to drive, make you enjoy driving, and bring thrills that you have never felt before. You have to experience a Mazda for yourself!

Mazda vehicles feature various types of lighting. For example, if you get into the driver seat in the new Mazda6 and close the door, you will experience "Illumination Logic." The cockpit progressively lights up from the bottom of the center panel to the meter panel on top, increasing the anticipation for driving before the engine is even switched on. Blue LED lights on the audio controls softly glow or blink in response to your operation, providing a sense of communication and enhancing the feeling of oneness between you and the vehicle.

Mazda's Activematic steering wheel paddle shifters highlight sporty driving with an automatic transmission. The paddle shifters mounted on the steering wheel in the Mazda RX-8 feel reassuringly firm and metallic. For enhanced user-friendliness, they are made of plastic resin plated with metal, which prevents them feeling hot even in the height of summer.