MAZDA:Long-term Vision for Technology Development

Under the long-term technology development plan's vision, Mazda is committed to working towards a sustainable future that brings continued happiness and excitement to people in a global society, by developing vehicles that never fail to excite, visually capture the customer's heart and provide a fun driving experience that keeps bringing them back to Mazda.
Under the Sustainable Zoom-Zoom plan, Mazda will pursue the harmony felt between driving pleasure and environmental and safety features, and the quest for an advanced Zoom-Zoom world.

1. Powertrains

- As part of Mazda's drive toward achieving a sustainable global environment for the future, Mazda will develop powertrains which unite advanced environmental performance with thrilling driving characteristics which make cars so fun to drive people will keep coming back for more.
- For the future embodiment of Zoom-Zoom, Mazda will research hydrogen fuel technologies, with particular emphasis on internal combustion engines applications, as part of the goal of realizing a hydrogen society in the future. During this development period, other practical technologies will also be introduced in line with the advancing social infrastructure.

(1) Gasoline engines

Smart Idling Stop System. Fuel-compatible flex-fuel engine. Upgrade Mazda's gasoline engines toward the start of the decade beginning in 2010, increase performance and significantly improve fuel efficiency.

(2) Diesel engines

- Further evolve our clean diesel engine

(3) Automatic transmissions

- Introduce a new automatic transmission with improved fuel efficiency and performance comparable to that of a manual transmission.

(4) Rotary engines

- Introduce a new generation gasoline rotary engine with enhanced power and fuel efficiency toward the start of the decade beginning in 2010.

(5) Future technologies

- High-efficient Hybrid System

- Hydrogen RE Hybrid

2. Design

- Design cars that people will want to drive at first sight; that people will recognize as Mazda at first sight; and that connect with the tastes of families.
- Offer new and exciting Mazda design cues
- Present new proportions that are aligned with platform development

3. Vehicle Technologies

- Seek to create vehicles that are fun to drive as well as safe, and invent technologies that allow the designers the freedom to create captivating styling which attracts the eyes of potential buyers.
- Seeking a sustainable future transportation environment, offer vehicles that have a comfortable ride together with excellent safety features such as collision avoidance systems.
- Reduce vehicle weight to improve handling and cut CO2 emissions.

(1) Platforms

- From 2010, steadily develop safe, lightweight new generation platforms with eye-catching design and excellent dynamics.

- Achieve a weight reduction of approximately 100 kg for the new Mazda2/Demio due for launch in 2007, as compared to the current model.

(2) Safety technologies

- Introduce safety technologies with Mazda's Zoom-Zoom DNA to make cars easier to operate, such as a Human Machine Interface (HMI) system that supports accurate recognition and assessment of hazards and user-friendly collision avoidance dynamics.

- From 2008, start an Intelligent Transportation System (ITS) verification experiment in the Hiroshima area to examine safety in collaboration with the government and the local community.

(3) Material technologies and production technologies

- Expand the applications of carbon neutral bioplastics that were developed in collaboration with government, industry and academia. Utilize bioplastics in the Premacy Hydrogen RE Hybrid.

- From 2008, make our paint shops the cleanest of any plant by evolving our Three Layer Wet Paint System with our unique water-based painting technology.

4. "Sustainable Zoom-Zoom"

Mazda is working towards a sustainable future that brings continued happiness and excitement to people in a global society, by developing vehicles that never fail to excite, visually capture the customer's heart, and provide a fun driving experience that keeps bringing them back to Mazda.