- ●Historical appreciation of yen that has persisted for a long time
- ●Deterioration of external environment including unstable economy in major countries due to financial crisis in Europe, the Great East Japan Earthquake, and the flood in Thailand
- ●Change in global automotive industry demand
- ◆SKYACTIV TECHNOLOGY, which is a game changer, has been launched successfully, and sales in major markets are increasing
- ◆Using SKYACTIV TECHNOLOGY as the product base, implement structural reform to reinforce the Framework for Medium- and Long-term Initiatives and to address the rapid environmental changes
- (1) Business innovation by SKYACTIV TECHNOLOGY
- (2) Accelerate further cost improvement through Monotsukuri Innovation
- (3) Reinforce business in emerging countries and establish global production footprints
- (4) Promote global alliances
SKYACTIV TECHNOLOGY drives not only technology reforms but will also result in structural reforms of Mazda´s business itself.
Distinctive design and class-leading products based on outstanding environmental and safety performance improve brand value and become a key for Sales Method Innovation which promotes sales at the price without discounting in global markets.
In addition, SKYACTIV achieves cost improvements based on Monotsukuri Innovation to generate profits even under strong-yen environment.
- Introduce 8 models which fully adopt SKYACTIV over the next 5 years
- Increase sales mix of SKYACTIV products to 80% by fiscal year ending March 2016

- Project to achieve original targets for cost improvement and efficiency improvement by Monotsukuri Innovation
- Aim at improving vehicle costs by 30%
| Performance | Improve Cost / Efficiency | |||||
|---|---|---|---|---|---|---|
| R&D Efficiency | 30% or more | |||||
| Investment in Production Facilities | SKYACTIV-G | 60% or more | ||||
| Vehicle | 20% or more | |||||
| Cost Improvement | Vehicle (excl. additional equipment) |
100kg or more weight reduction (equivalent to 5% fuel economy improvement) |
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| SKYACTIV-D | 20% better fuel economy / Euro6 compliance | Better than current engine | ||||
| SKYACTIV-G | 15% better fuel economy and torque. Possible to comply with Euro6 | Better than current direct-injection engine | ||||
| SKYACTIV-DRIVE | 4-7% better fuel economy / Direct feeling improvement | Same as current transmission | ||||
- Reinforce business in emerging markets through further initiatives
| China |
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|---|---|---|---|
| Russia |
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| ASEAN |
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| Central & South America |
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- Accelerate to establish production footprints highly resistant to exchange fluctuations
- Overseas production ratio is projected to rise to 50%

To reinforce Mazda Brand, strongly promote business and technology alliances
1. Actively pursue alliances for product, technology and production opportunities to increase portfolio, drive efficiencies and share expertise
2. Offer Mazda products and technologies including SKYACTIV powertrains to OEM´s for mutual benefits
| Prior | New | ||
| Operating profit | ¥170 billion | -> | ¥150 billion |
| ROS | 5% or more | -> | 6% or more |
| Global sales | 1.7 million units | -> | 1.7 million units (unchanged) |
| *Exchange rate assumptions | |||
| US dollar : ¥90, Euro: ¥125 | -> | US dollar : ¥77, Euro: ¥100 | |
- Brand Value
- Monotsukuri Innovation
- Environmental and Safety Technologies
- Emerging Markets
- Ford Synergies


