(i)North America
- Strengthen the product lineup by introducing products that reflect the voice of the customer. Improve customer satisfaction at all touchpoints.
- Accelerate development of next-generation dealerships that are consistent with Mazda's brand strategy. Improve sales productivity at exclusive dealers.
- Strengthen marketing initiatives to deepen relationships with Mazda's younger customer base.
- Work toward gaining 100 percent control of distributors in the United States and Canada.
(ii) Japan
- Strengthen product offerings in the registered vehicle segment.
- Move forward with establishing dealers in the Tokyo metropolitan region in areas without dealer representation at present. Grow profitability at dealers.
- Shift to next-generation dealer outlets in alignment with Mazda's brand strategy.
- Achieve outstanding satisfaction levels for customers throughout the vehicle ownership experience.
(iii) Europe
- Deliver advanced powertrains which will improve customer satisfaction.
- Sustain profitability in key mature markets by improving sales productivity and forging ahead with dealer openings in major urban areas.
- Enter selected emerging markets.
(iv) China
- Achieve a smooth launch of operations at the Nanjing plant.
- Develop the China dealer network to support sales of 300,000 units per year.
- Execute efficient product launches.
(v) ASEAN and Australia
- Strengthen the ASEAN market(s) model lineup and launch the CX-7 and CX-9 models in Australia.
- Reinforce sales in growth markets by focusing on urban areas.
- Strengthen the ASEAN Regional Sales Company. Improve customer satisfaction levels in Australia.
(i) Over the course of the next four years, annually increase R&D investment by 30 percent year-on-year as well as raise capital investment expenditures by 50 percent year-on-year.
(ii) Enhance Mazda's business structure through an evolution of current key model lineups and by promoting a new business model.
(iii) With evolved Zoom-Zoom attributes, accelerate the development of next-generation technology for further business growth after 2011.
(i) Increase production capacity in Japan
- Expand production capacity in Japan to 996,000 units in FY2007 through increasing production at the Hiroshima plant by 31,000 units and by 67,000 units at the Hofu plant.
- Concurrently raise engine production capacity.
(ii) Overseas production facilities
- Smoothly launch the Nanjing plant in China that will introduce an evolved Mazda Manufacturing System.
- Improve quality and cost competitiveness at production facilities in Thailand and the U.S.
(iii) Future production capacity expansion policy
- Build sales in all markets and develop overseas production capacity by taking into account the balance in each market of sales demand and resource availability.
- Maintain domestic production capacity levels and transfer the technical excellence developed in Japan to other regions.
(i) Promote the training of people who can drive globally-oriented, "One Mazda" -style growth.
(ii) Develop people who energize each workplace.
(iii) Foster a dynamic work environment where employees can thrive.


