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Investor Relations

Management Policy

In order to address changes in external environment and ensure future growth, we will implement structural reform driven by SKYACTIV.

I would like to extend my gratitude to shareholders and other investors, and all of the Mazda Group's stakeholders including customers, suppliers, and local communities, for your continued support and understanding.

We steadily implemented the Structural Reform Plan which was announced in February 2012 in a challenging business environment in the fiscal year March 2013. As a result, we achieved profitability in all profit categories contributed by SKYACTIV products, which generate profits even in the strong yen environment, and cost improvement effects. Concrete actions for the Structural Reform Plan include;

(1) Business innovation by SKYACTIV TECHNOLOGY,
(2) Accelerate further cost improvement through Monotsukuri Innovation,
(3) Reinforce business in emerging countries and establish global production footprints and
(4) Promote global alliances

Based on our plan to introduce 8 SKYACTIV models by the fiscal year March 2016, we introduced the Mazda CX-5 and the new Mazda6/Mazda Atenza during the past year. The CX-5 has been highly acclaimed both in Japan and overseas. Its sales volume significantly exceeded our initial plan. Sales of the new Mazda6/Atenza have been strong in markets where the model has been launched. We enhance sales actions toward full-scale introductions of the model in major markets such as United States and Europe in this fiscal year.

Although we expect a challenging situation to continue, we will maintain the current momentum to achieve medium- and long-term outlook of operating profit of \150 billion, ROS of 6% or more and global sales volume of 1.7 million units.
By further accelerating the Structural Reform Plan, we try to shift to a strong business structure which is not influenced by fluctuations of exchange rates.

I ask for the continued support and guidance of all shareholders and investors going forward

June 2013

Mazda Motor Corporation Representative Director President and CEO Masamichi Kogai

Masamichi Kogai
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Corporate Social Responsibility

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