Our objective is, not to become the largest automotive manufacturer, but instead to be a company that can please customers and gain trust from all stakeholders by continuously providing exciting "Zoom-Zoom" products and services in our unique Mazda way.
During Mazda Momentum Period (FY2004-2006), we have developed our long-term strategy, viewing 10 years from today. Looking ahead, we position the new mid-term plan, the Mazda Advancement Plan, as a period to accelerate business structural reforms centering around "Manufacturung Innovation".
During Mazda Momentum Period (FY2004-2006), we have developed our long-term strategy, viewing 10 years from today. Looking ahead, we position the new mid-term plan, the Mazda Advancement Plan, as a period to accelerate business structural reforms centering around "Manufacturung Innovation".
Overview of Mid-term Plan "Mazda Advancement Plan"
Growth MAZDA Aims to Achieve
Mazda will achieve growth by "focusing on quality (rather than volume) in every aspects".
We particularly focus on the qualities of brand and business efficiency, which will lead us to be more financially-robust.
To improve quality of brand, we provide Zoom-Zoom experience (That exceeds customers' expectations at all touch points, for example our customers say "They know ME !"), and focus on establishing strong emotional connection with customers.
On business efficiency, we further promote "selection and concentration" as we have a disadvantage in economics of scale, and focus on "Manufacturing Innovation" to quickly meet divercifying customer needs.
Existence of our partner, Ford, is a big advantage for us. To improve brand and business efficiency, we believe it is important to continuously pursue "win-win" synergies.
We particularly focus on the qualities of brand and business efficiency, which will lead us to be more financially-robust.
To improve quality of brand, we provide Zoom-Zoom experience (That exceeds customers' expectations at all touch points, for example our customers say "They know ME !"), and focus on establishing strong emotional connection with customers.
On business efficiency, we further promote "selection and concentration" as we have a disadvantage in economics of scale, and focus on "Manufacturing Innovation" to quickly meet divercifying customer needs.
Existence of our partner, Ford, is a big advantage for us. To improve brand and business efficiency, we believe it is important to continuously pursue "win-win" synergies.
Business Efficiency - Manufacturing Innovation
Mid-term Plan
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Mid-term Plan
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Long-term Vision for Technolory Development
Click here for Long-term Vision for T/D
