Mazda's Safety Philosophy
Mazda aims to offer all our customers both driving pleasure and outstanding environmental and safety performance. Based on this philosophy, Mazda is bolstering its safety research and development in order to accomplish our ultimate goal; the realization of a safe, accident-free automotive society.
Mazda's i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies which make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that support safe driving by helping the driver to recognize potential hazards, and pre-crash safety technologies which help to avert collisions or reduce their severity in situations where they cannot be avoided.
ITS (Intelligent Transport Systems)will reduce traffic accidents and congestion byreceiving and transmitting information on humans,roads, and automobilesthrough the use of telecommunication technologies. Since 1991, Mazda has been proactively supporting the ITS project as an automotive manufacturer,and working collaboratively with the government, local communities, and related companies in order to realize a society where the road traffic is safe and accident-free.