HUMAN-CENTRIC DESIGN PHILOSOPHY

HUMAN-CENTRIC DESIGN PHILOSOPHY

  

Human-centric approach lies at the heart of Mazda’s car development

Human-centric approach lies at the heart of Mazda’s car development

Once you have a crystal clear picture of your ideal image, all the challenges in a process of achieving this naturally become clear.
At Mazda, since the development of the CX-5 commenced, various departments have worked closely together to realize Mazda’s ideal driving environment. For the driver, this means they will experience the feeling of Jinba Ittai by driving Mazda’s new-generation products.

Learn more
Mazda’s Unique Performance Visibility

Mazda’s Unique Performance Visibility

Visibility developed at Mazda is based on extensive studies of driver’s physical characteristics.

Learn more
Mazda’s Optimal Driving Position

Mazda’s Optimal Driving Position

Safety lies at the heart of Mazda’s “Celebrate Driving”

Learn more
test

Mazda’s Heads-up Cockpit Concept

“People” are the golden standard of Mazda’s HMI

Learn more