THE ART OF LIVING
Good design transcends product category, and striking proof of that was on display during the 2015 Milan Design Week.
The Mazda Design Space in the Brera Design District hosted new expressions of Mazda’s ‘KODO – Soul of Motion’ design in the form of a bicycle and a sofa. The distinctive creations were inspired by Mazda’s acclaimed design philosophy that emulates the elegance and power of a wild animal as it pounces on its prey.
By breathing a sense of innate life into the form of both products, Mazda designers infused them with the sense of dynamic movement that have earned Mazda’s latest generation of vehicles worldwide accolades as well as record sales.
Mazda craftsmen reimagined the racing bicycle with the minimalism of Japanese design philosophy, resulting in the alluring ‘Bike by KODO Concept’ that evokes lightness, agility and speed. This alluring track bike won a design award at Germany’s prestigious Automotive Brand Contest, which honors outstanding product design, taking top spot in the Paris & Accessories category.
‘Sofa by KODO Concept’, a collaboration between Mazda designers and Italian furniture makers, is another expression of the intrinsic beauty found in the ideal balance between form and function.
The Bike and Sofa were accompanied by other ‘KODO-Soul of Motion’-inspired works by traditional Japanese craftsmen: ‘Kodoki’, a wine cooler hammered from a single sheet of copper in the famous Gyokusendometal-working studio, and ‘Shiraito’, a traditional lacquered box created by Hiroshima master craftsmen Kinjo-Ikkokusai.
Driving stories on the great & challenging roads and journeys
Stories about the craftsmanship and design evolution of Mazda
Visions and philosophies of Mazda engineers
The spirit of Mazda owners, collectors, clubs and aficionados around the world
Mazda brand heritage and history