Mazda Design : The Car as Art
MILAN DESIGN WEEK 2015
Art into Life
Back in 2010, Mazda Design announced Mazda’s design philosophy “KODO -Soul of Motion-” in Milan, which is widely regarded as the center of design.
In 2013, Mazda exhibited at Milan Design Week for the first time introducing “The source of KODO” which captured the Japanese aesthetic.
And in 2015, Mazda exhibited at Milan Design Week to demonstrate “The breadth of KODO Design” by exhibiting the latest KODO Design models,
the Mazda CX-3 and Mazda MX-5, each with art pieces that express the same philosophies as their respective cars.
By exploring the expression of unrestricted motion paired with studied introspection ,
we were able to further imbue their dynamic forms with a Japanese aesthetic.
From the outset, Japanese craftsmanship has valued simplicity of form that is achieved through the prioritization of an object’s elements.
This simplicity embodies a self-restrained dignity and a sensuality, which connects with the viewer on an emotional level.
Mazda defines the characteristic of self-restrained dignity in Japanese as RIN and alluring sensuality as EN.
The expression of beauty that Mazda Design strives for is achieved through the harmonization of these two contrasting elements.
When these two elements do exist in harmony,a unique sense of Japanese elegance is felt.
Show on the page below are the pieces created using the EN and RIN aesthetic that were exhibited at Milan Design Week.
Bike by KODO concept
The inherent beauty of the bicycle is refined and restated in a track racer. Shorn of all superfluous elements, its honed simplicity expresses the same pure dynamism as the MX-5 with a sense of forward-motion evocative of the racer’s final sprint to the finish line. The frame is beaten from a steel panel by highly-skilled Mazda craftsmen, and the hand-sewn leather saddle features the same exquisite stitching as the MX-5’s upholstery. The color scheme is black and an charasmatic red, typical of KODO. The red is also used as an accent on the reverse of the saddle and handlebars in the elegant Japanese style of concealed beauty.
Sofa by KODO concept
The KODO design philosophy was the inspiration for the many talented people who collaborated in the creation of this piece, including the Milan-based creative directors Setsu and Shinobu Ito, designers at Mazda Europe, and highly skilled Italian furniture makers. A demonstration of the perfect balance between the sensitivity of Mazda Design and traditional European craftsmanship, this piece offers a refined and welcoming warmth. The sofa, evoking the strong, planted stance common to all Mazda cars, has striking polished aluminum frames at the front and rear that visualize tension in the form, while a vivid red used only on the back provides an alluring accent in the characteristic Japanese manner of concealed beauty.
The matching table features a wooden base shaped to symbolize wings, and a plate glass top. Metallic trim on the wooden frame echoes the signature wing detail found on the front grill of all Mazda cars, and adds a bold contrast to the sofa’s form.
SHIRAITO by KINJO-IKKOKUSAI