CSR

Wishing for a Society Free of Traffic Accidents

Rasing Traffic Safety Awareness

[Japan] Dealerships

Promoting Traffic Safety in Cooperation with the Police

Mazda dealerships work together with local police departments to promote awareness for traffic safety by cleaning convex traffic mirrors, calling for traffic safety, and other activities.
Every spring, Okayama Mazda, working in cooperation with the Okayama prefectural police and regional council to promote traffic safety, participates in the cleaning of road signs and convex traffic mirrors as well as roads and sidewalks near the dealerships. This effort contributes to the communities' traffic safety in conjunction with the prefectural residents' campaign to raise traffic safety awareness.

In FY2017, they prepared a vehicle equipped with the required cleaning equipment, and a total of 179 employees participated.
Mazda Autozam Ito cleaned and inspected convex traffic mirrors, and reported the inspection results to the police.


By the numbers
Duration of program:
Okayama Mazda 10 years
Mazda Autozam Ito 15 years

Awareness Activities and Traffic Safety Parades

Awareness Activities and Traffic Safety Parades

Hokkaido Mazda Sales, in cooperation with the Sapporo Branch of the Japan Automobile Dealers Association and the Hokkaido Prefectural Police, conducts activities on the 1st Thursday of every month from April to September. These activities are held in front of dealerships before business hours to call for improvements in traffic safety and driving manners. In FY2017, a total of 550 employees participated in these activities.
Hakodate Mazda held a traffic safety parade featuring 35 special vehicles, as part of the nationwide traffic safety campaign conducted every autumn.

Promoting Traffic Safety in Cooperation with the Police