CSR

Teaching Children about the Evolution of Car Safety Performance

Collision experiment and quiz show - challenge with engineers! -

[Japan] Mazda Motor Corporation, Dealerships

Mazda has been implementing an educational program for 3rd to 6th grade elementary school students since 2008.
We held the "Collision Experiment and Quiz Show - Challenge with Engineers! -" from July to August 2017, at the Fuchu Kominkan Community Center and Numaji Transportation Museum in Hiroshima Prefecture, and the Nagoya International Exhibition Hall in Aichi Prefecture. A total of about 320 children and their guardians learned about safety through experiments and quizzes.
In addition, Machida outlet, Tokyo Mazda Sales implemented the same program for about 40 children and their guardians.

[Program]
<Compare!>
Compare the environmental and safety performance between the current Mazda Axela and the Familia from about 50 years ago.
<Experiment!>
Deepen your understanding of safety performance through a bumper collision experiment. Also, learn about the state of experimental research that is actually being performed.
<Take a Quiz!>
Think about traffic safety and how to reduce carbon dioxide (CO2) when using cars.

The Evolution of Environmental and Safety Performance: Comparing 50-Year-Old Cars to the Latest Models

The Evolution of Environmental and Safety Performance:
Comparing 50-Year-Old Cars to the Latest Models

The Evolution of Environmental and Safety Performance: Comparing 50-Year-Old Cars to the Latest Models

Comments from the elementary school students who participated included "When comparing cars from 50 years ago with today's cars, we found many parts where environmental and safety performance has evolved", "I was impressed by the difference in seat belts", and "When I go out at night, I will avoid wearing clothes that make it difficult for me to be seen from a car."


By the numbers
Duration of program: 10 years