CSR

United States of America

Mazda North American Operations (MNAO, Orange County, California) executes various social contribution activities in the United States. MNAO is supporting various activities that meet the needs of the local communities. This approach infused with the spirit of "Zoom-Zoom" not only fuels its investment in children's and women’s health and disaster, but also actively supports its customers, employees and dealers in its efforts to make a difference. Also, to build a better future, MNAO is supporting activities of imaginative programs that make a difference in communities across the U.S., through the Mazda Foundation USA (MFUS).

Person in charge of promoting social contributions at MNAO

Person in charge of promoting social contributions at MNAO

Masahiro Moro
President & CEO
(Chairman, Mazda Foundation(USA), Inc.)

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Project Yellow Light

【Safety】【Human resources】【Community】

Objective

To help raise the awareness of the dangers of distracted driving

Initiatives

MNAO has supported Project Yellow Light*1, safe driving education program targeted at young people, since 2012. Every year, Project Yellow Light challenges teens to create 60-second public service announcement videos to encourage young people to avoid distracted driving. Also, young racing drivers related to Mazda Motorsports*2 have been conducting awareness-raising activities for young people about the dangers of texting while driving.

FY March 2016 Results

As part of Global Youth Traffic Safety Month, the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and National Organizations for Youth Safety (NOYS) announced the six high school and college video winners and two billboard winners of the fourth annual Project Yellow Light scholarship contest. All of the winners received scholarships, provided by Mazda Motorsports. More than 100 Mazda racers promoted the project displaying the graphic on their race cars or on their driver’s suits.

Project Yellow Light Chicago event

Project Yellow Light Chicago event

*1 Project Yellow Light/Hunter Garner Scholarship is a nonprofit organization that began in Hunter’s honor, in partnership with the Advertising Council, National Highway Traffic Safety Administration (NHTSA), National Organizations for Youth Safety (NOYS), U-Haul, Clear Channel Outdoor Americas, and Mazda. In addition to the scholarship, the winning video/design is turned into an Ad Council PSA and distributed nationwide, and Clear Channel Outdoor supports the winning billboard design contest entries nationwide across their digital billboard network.
*2 In 2006, MNAO established the MAZDASPEED Motorsports Development Ladder to assist Mazda powered grassroots racers in North America in moving up through the ranks.

Racing Accelerates Creative Education Program

【Safety】【Human resources】【Community】

Objective

To encourage students to think about science, technology, engineering and math (STEM) in a different way

Initiatives

MNAO has leveraged its world-class prototype racing program*3 to educate over 26,000 students about the importance of STEM as they advance throughout their education and into future careers, since 2014.

FY March 2016 Results

MNAO executed its "Racing Accelerates Creative Education" (R.A.C.E.) program as an interactive learning forum designed to motivate and engage the next generation of STEM superstars. The Mazda R.A.C.E STEM program is fully funded by Mazda Motorsports. Mazda Motorsports conducted 46 presentations in 26 elementary, middle, and high schools across the United States and Canada as the Motorsports team travels to events on the Tudor United Sports Car Championship*4 schedule and impacted more than 6,000 students.

*3 Racing of vehicles specified for motor races
*4 This race series, which is the merging of the Grand Am Series and the American Le-Mans Series (ALMS), representative motor races in the U.S., started in 2014.

Donation to Charity Following Mazda Drive for Good Campaign

【Community】

Objective

To support activities for local community and national charities

Initiatives

MNAO has executed the Mazda Drive for Good campaign, which contributes to society, on achievement of new vehicles leased or sold during the event period.

FY March 2016 Results

The Mazda Drive for Good winter event was in its third year of fundraising through monetary donation of $150 per new Mazda sold or leased as a joint funding initiative with dealers. Nationally, MNAO worked with St. Jude Children's Research Hospital, American Red Cross, American Heart Association and Mazda Foundation (USA), Inc., and offered a local charity option to its customers by partnering with an additional 43 charities based on dealer input in the local markets. MNAO has launched the dealer grant initative and increased awareness through media partnership with NBCUniversal.*5
MNAO stood to differentiate itself again by pledging one hour of charitable service for every test drive of a new Mazda. MNAO employees and dealers across the nation also will donate more than 72,000 charitable service hours in 2016 through various local charitable service opportunities.
Additionally, MNAO made a donation to Confetti Foundation*6, This partnership was part of its fulfillment through the Mazda Drive for Good campaign and NBCUniversal.

Mazda Drive for Good campaign charitable services at American Heart Association

Mazda Drive for Good campaign charitable services

*5 NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
*6 The Confetti Foundation is a nonprofit organization supplying birthday parties to children who have to spend their birthday in the hospital. Although the party is not a cure, it is a welcomed distraction to an unpredicted circumstance. www.confettifoundation.org

Long-standing Partnership with the American Red Cross

【Community】

Objective

To support recovery and relief efforts for victims of natural disasters

Initiatives

MNAO has been a member of American Red Cross Annual Disaster Giving Program (ADGP).

FY March 2016 Results

Based on a long-standing partnership with the American Red Cross, MNAO increased its annual contribution to ADGP and is now the first automotive manufacturer to join as a $1 million member of the giving program through a cash and vehicle donation. MNAO received Community Partner Award from Orange County American Red Cross.

Various Charitable Activities

【Community】

Objective

To support charitable organizations and activities for local communities in Orange County, California, and across the United States

Initiatives

MNAO is engaged in charitable activities for a wide variety of causes.

FY March 2016 Results
  • ■ In June, MNAO has supported Working Wardrobes through employees’ volunteer work and donations for continuing to help the members of their community to train and get jobs, as a part of Mazda Drive for Good charitable service
  • ■ In July and September, MNAO made a donation to suppport a concert on the Green and the annual memorial ceremony organized by the Irvine Police Association, respectively.
  • ■ In July and September, MNAO made a donation for the Orange County Professional Fire Fighters Association and Rancho Carillo Fire Department, respectively.
  • ■ In July, in addition to MFUS’s continued support, MNAO supported Congenital Heart Research and Pediatric Heart Transplant by raising money at charity gala and car show with University of Michigan and C.S. Mott Children’s Hospital. And, MNAO made a donation and supported Project Access and the local community by giving around 200 economically disadvantaged children the appropriate tools to succeed in the classroom and improve their ability to learn.
  • ■ In August, MNAO supported Surfrider Foundation through cleaning up the beaches by about 20 employees in addition to financial assistance.
  • ■ MNAO employees conducted annual food drives, and some departments held a volunteer day at the Second Harvest Food Bank of Orange County (See details in U.S. Food Bank article in Mazda Foundation USA section).
  • ■ In conjunction with Mazda Raceway, MNAO has made donations to the SPCA for Monterey County*7, to save animals and provide shelter/food/care for them until they get adopted.

Working Wardrobes volunteer work

Support for Project Access

Donation to the SPCA for Monterey County

A racer of Mazda Motorsports and a dog

*7 The SPCA for Monterey County is a nonprofit, independent, donor-supported humane society that has been serving the animals and people of Monterey County since 1905.


Mazda Foundation USA

Mazda Foundation USA (MFUS), established in September 1990, provides funds to various initiatives for education, environmental conservation, social welfare, cross-cultural understanding, etc. MFUS has contributed over US$11million since 1992, when it began making contributions (FY September 2015: approximately US$1.5million).


Working with Student Conservation Association (SCA)

【Environment】【Human resources】【Mazda Foundation】

Objective

To support environmental preservation and youth education

Initiatives

MFUS, in partnership with SCA, a US student environmental conservation organization, has operated the Save Our American Resources (SOAR) program aiming at advancing environmental conservation and youth education since 1998.

FY September 2015 Results

Through SOAR, MFUS sponsored natural or cultural resource assistants in each of the 50 states and the District of Columbia.
SOAR Interns completed a variety of conservation, restoration, and/or environmental protection projects, including endangered species protection, air and water quality monitoring, backcountry patrol, environmental education projects, archaeological digs and surveys, monument and site restoration, and visitor interpretation and guidance programs. SOAR Interns provided over 21,000 hours of service for their host sites in 2015.
MFUS also supported the US Military Veterans Program of SCA. MFUS helped SCA enhance their ability to offer new opportunities for returning veterans transition to civilian life and prepare them for careers in conservation.

Support for Operation Rebound Program

【Community】【Mazda Foundation】

Objective

To assist injured veterans in pursuing active lifestyles

Initiatives

Since 2011, MFUS has supported the Challenged Athletes Foundation (CAF). Operation Rebound program is the premier sports and fitness program for American military personnel, veterans and first responders with permanent physical challenges.

FY September 2015 Results

MFUS grant went toward adaptive equipment, coaching, training and travel expenses. Additionally, MFUS became the title sponsor of the organization’s 10th Annual Million Dollar Challenge (MDC), the cycling event in October. The funds raised through this event supported CAF’s mission to support physically challenged athletes by funding grants for adaptive sports equipment, training and competition expenses, mentoring and sports clinics.

10th anniversary MDC

10th anniversary MDC

Various Scholarships for Students

【Human resources】【Mazda Foundation】

Objective

To provide students with educational opportunities

Initiatives

The MFUS keeps partnerships with various organizations working for ethnic minority groups, and students interested in automotive engineering.

FY September 2015 Results
  • ■ MFUS has supported the Clemson University International Center for Automotive Research (CU-ICAR), a state-of-the-art education program in the Southeast that focuses on automotive research and other transportation and advanced manufacturing issues. MFUS supported the Mazda Annual Graduate Fellowship Program with CUI-CAR, from which three fellowships were provided to graduate students majoring in automotive engineering at the university.
  • ■ MFUS sponsored University of California at Irvine (UCI) Scholarship Program. Five Mazda Foundation Fellowships were awarded to graduate students within the Paul Merage School of Business and Henry Samueli School of Engineering.

Various Charitable Activities

【Human resources】【Community】【Mazda Foundation】

Objective

To support charitable organizations and activities for local communities across the United States

Initiatives

MFUS has supported charitable activities related to social welfare.

FY September 2015 Results

MFUS has supported the following activities.

  • ■ My Stuff Bags Foundation
    In partnership with the Mazda Foundation, Mazda Drive for Good and My Stuff Bags (MSB)*8, a national organization that has served local communities since 1998, MNAO employees hosted their second-annual “stuff-a-thon” event, where they packed and presented the 500,000th My Stuff Bags duffle bag.
  • ■ U .S. Food Banks
    MFUS has granted to the Second Harvest Food Bank of Orange County*9 and Gleaners Community Food Bank near Detroit. The MFUS funding specifically helps alleviate hunger and malnutrition among the elderly and children in need, and a holiday project created to provide traditional holiday meals for those who would otherwise go without. In recognition of significant volunteer contribution, Second Harvest has renamed its Volunteer Center the Mazda Foundation Volunteer Center.
  • ■ Science@OC
    MFUS has granted to Science@OC*10 to improve and enhance science programs, especially in middle school grades.
  • ■ Shoes That Fit
    MFUS supported the Shoes That Fit to build the self-esteem of schoolchildren in need by providing them with new shoes and clothing, and other essentials to children in need.
  • ■ Project Access
    MFUS has supported the Project Access by providing funds to support seniors and families in need to be able to receive after-school tutoring / homework help, computer and Internet instruction / access, educational games, reading groups as well as productive enrichment activities.

Stuff-a-thon volunteer event

Support for MSB

Volunteering at Second Harvest Food Bank

*8 My Stuff Bags Foundation provides comfort and a message of hope to abused and neglected children entering crisis and foster care through its unique program, My Stuff Bags. The Foundation's mission is to provide powerful advocacy on behalf of abused, abandoned and neglected children across the United States.
*9 Second Harvest Food Bank of Orange County is the largest nonprofit hunger relief organization in Orange County leading the fight to end hunger in our community. Second Harvest distributes donated, purchased and prepared foods through a network of more than 320 partner agencies in 440 locations throughout the county.
*10 Science@OC, a fiscally sponsored project of OneOC, partners with Orange County educators to inspire middle school students to excel in science and explore STEM careers.