CSR

Mazda de Mexico Vehicle Operation (MMVO), a joint venture production company in Mexico, as a good corporate citizen, has been actively working to exist and prosper alongside local communities, in cooperation with local governments.

Person in charge of promoting social contributions at MMVO

Person in charge of promoting social contributions at MMVO

David Hernández Lemus
Assistant Manager Public Relations

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Promoting Habitat Conservation for Migratory Birds

【Environment】【Community】

Objective

To provide a natural environment and landscape that migratory birds can inhabit

Initiatives

In Mexico, animal habitats such as waterways, forests and farms have been gradually decreasing due to accelerating industrialization in recent years. MMVO actively supports conservation of the environment to enable migratory birds to land and inhabit by creating a reservoir at its plant site and taking other measures to protect nature.

FY March 2016 Results

To create an environmentally conscious waterscape, embanked reservoirs were improved inside the plant site. For example, MMVO has put in operation a water fountain in one of the biggest reservoirs, which helps to make the water cleaner and safer for the migratory birds.

Promoting Conservation of the Surrounding Environment

【Environment】【Community】

Objective

To contribute to conservation of the environment surrounding the premises, in cooperation with local governments and environmental protection agencies

Initiatives

Since it shares the rivers it uses with local residents, MMVO is actively involved in maintenance and management of drains around its plant premises to keep them in good condition, thereby contributing to the local community. MMVO is also proactively working to protect the local mesquite, a precious tree. By working not only to protect the environment around its premises but also to fulfill its social responsibility as a good corporate citizen, MMVO is building favorable relationships with people in the local community.

FY March 2016 Results

During the year, drains around its premises were cleaned by cutting grass around the drains and removing mud at the bottom of the drain channels. Even though the cleaning was usually done once every three years by the river management association, the frequency of cleaning was raised to once a year with MMVO’s participation, contributing to the river’s improvement and maintenance of the surrounding area.

Donating Toys to Children in Salamanca

【Community】

Objective

To support economically disadvantaged children financially and mentally with the aim of bringing smiles and joy to these children during the holiday season

Initiatives

MMVO has created a campaign among employees to collect toys to be donated to children in need, especially its neighboring communities during the holiday season, on the occasion of the celebration of the Three Wise Men Day, thereby interacting with the local community.

FY March 2016 Results

In January, MMVO donated 2,700 toys which were delivered to elementary school-age children through the program of the event “Making hearts happy”, in cooperation with government of Salamanca. MMVO management members and employees participated in the event and it was introduced on Media, and the donation campaign contributed to increase employee pride.

Donation of toys

Three Wise Men Day’s event

Participation in the Salamanca Spring Festival

【Community】

Objective

To contribute to community revitalization through active participation in community events

Initiatives

MMVO has participated in the Salamanca Spring Festival by setting up a booth to present the production process and the vehicle manufactured in Mexico plant.

FY March 2016 Results

During the March–April period of the festival, MMVO welcomed around 1,100 visitors in three weeks. MMVO management members participated in the opening ceremony of the festival and gave away Mazda goods to visitors.

Salamanca Spring Festival