Making use of Mazda's wide-reaching network, Mazda Motor Europe GmbH (MME) and national sales companies in Europe employ the “ONE MAZDA” approach and have carried out far-reaching activities rooted in local communities. In order to help make children happier, Mazda has focused on supporting children in Europe including the improvement of their mobility.
Person in charge of promoting social contributions at MME
Coordinator PR Corporate Communication
【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Mazda Foundation】Initiatives via Mazda Foundation
Working with SOS Children’s Villages (Pan-European)
To support the activities to care for and protect children who are unable to live with their own families in Europe.
MME and many national sales companies in Europe have been working with SOS Children’s Villages in their respective countries. SOS Children’s Villages is a worldwide organization that enables orphaned children to have a loving home with parents or caregivers. At each of the participating national sales companies, one “ambassador” (local project coordinator) is chosen from the employees to lead charitable activities in each country. As Mazda’s unique approach, MME and the sales companies also support vehicle transportation and volunteering by their employees.
FY March 2015 Results
Pan-European: Mazda Motor Europe GmbH (MME)
■ MME employees supported SOS Children’s Villages generally by selling Christmas and greeting cards and setting donation boxes in the canteen.
Germany: Mazda Motors (Deutschland) GmbH (MMD)
■ Supported the new SOS Children’s Day Care Center in Düsseldorf Garath, and provided the children with presents, many Christmas activities like singing, baking, and doing handicrafts in December. The 74 children drew a wish list, and they were placed on a Christmas tree at Mazda Leverkusen. MMD employees took the wish and bought individual presents for the children.
MMD: Mazda Christmas experience
Austria: Mazda Austria GmbH (MAG)
■ Has supported SOS Children’s Village in an ongoing partnership with "House Barbakus" of the organization, a kid’s living community for children out of an unstable family background in Moosburg for seven years including the following sponsorship.
Austria: Mobile family support program
Austria: MAG cookbook
Spain: Mazda Automobiles Espana, S.A. (MAE)
- ■ Continued support for donation of money for every Mazda car sold in Spain for the SOS Children’s Village’s project “por un millón de BSOS” campaign*1, aiming to help 20,000 children.
- ■ Supported SOS Children’s Village by lending two Mazda vehicles to transport children to school.
- ■ Supported SOS Children's Village by providing body language lessons, the two month program starting in February, for 21 children, to help them to express themselves better.
- ■ Supported SOS 21 children by giving them an opportunity to participate in a short course just before the kart competition, Carlos Sainz Karts, one of the most known closed circuits of Spain in March, to make them having the time of their lives in a very fun afternoon.
Spain: Karts afternoon
*1 The campaign is aimed at one million donations. One Mazda car sold means one donation (one kiss), done by Mazda. Its name is a play with the words “besos” (Spanish for kiss) and SOS.
Supporting the Children who are Unable to Live with Their Own Families in Collaboration with European Distributor
I am supporting our European markets in promoting SOS Children's Villages. We have started working with SOS Children’s Villages in various countries to support their activities to care for children who are unable to live with their own families, but also for the complete community around the children: kindergartens, youth education centers, and community centers offer open meeting places for elderly, parents and children. We are looking forward to finding the right projects of SOS Children’s Villages to support with our cars and funding, but also with time and personal work in the future.
Mazda Motor Europe GmbH
Vocational High School Project (Turkey)
To provide job guaranteed training for students that lead to greater customer satisfaction.
Initiatives/FY March 2015 Results
Mazda Motor Logistics Europe N.V. Merkezi Belcika Turkiye Istanbul Subesi (MMT) established Mazda Training Laboratory in vocational high school, Şişli Vocational High School, and provided 25 students per year with job guaranteed training which were studied four years training period at special class room designed and equipped with all necessary tools, a Mazda3, and a 1.6 L Diesel engine by MMT. Those students do an internship at authorised service in the summer period.
Turkey: Vocational High School Project
Turkey: Vocational High School Project