CSR

Making use of Mazda's wide-reaching network, Mazda Motor Europe GmbH (MME) and national sales companies in Europe employ the “ONE MAZDA” approach and have carried out far-reaching activities rooted in local communities. In order to help make children happier, Mazda has focused on supporting children in Europe including the improvement of their mobility.

Person in charge of promoting social contributions at MME

Person in charge of promoting social contributions at MME

Nadine Fehring
Coordinator PR Corporate Communication

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Working with SOS Children’s Villages (Pan-European)

【Human resources】【Community】

Objective

To support the activities to care for and protect children who are unable to live with their own families in Europe.

Initiatives

MME and many national sales companies in Europe have been working with SOS Children’s Villages in their respective countries. SOS Children’s Villages is a worldwide organization that enables orphaned children to have a loving home with parents or caregivers. At each of the participating national sales companies, one “ambassador” (local project coordinator) is chosen from the employees to lead charitable activities in each country. As Mazda’s unique approach, MME and the sales companies also support vehicle transportation and volunteering by their employees.

FY March 2015 Results

Pan-European: Mazda Motor Europe GmbH (MME)

■ MME employees supported SOS Children’s Villages generally by selling Christmas and greeting cards and setting donation boxes in the canteen.

Germany: Mazda Motors (Deutschland) GmbH (MMD)

■ Supported the new SOS Children’s Day Care Center in Düsseldorf Garath, and provided the children with presents, many Christmas activities like singing, baking, and doing handicrafts in December. The 74 children drew a wish list, and they were placed on a Christmas tree at Mazda Leverkusen. MMD employees took the wish and bought individual presents for the children.

MMD: Mazda Christmas experience

MMD: Mazda Christmas experience

Austria: Mazda Austria GmbH (MAG)

■ Has supported SOS Children’s Village in an ongoing partnership with "House Barbakus" of the organization, a kid’s living community for children out of an unstable family background in Moosburg for seven years including the following sponsorship.

  • ・ Annual donation.
  • ・ Sponsoring of four new Mazda2, replaced by the vehicles which MAG donated to SOS Children’s Village in 2008, for MoFa (mobile family support program) where 120 families had been supported in their daily lives.
  • ・ Yearly engagement day at SOS Children’s Village where MAG employees supported the local SOS Children´s Village with a project of their choice, such as building a garden shed.
  • ・ Donating the proceeds out of the sale of MAG produced cookbook with recipes from MAG employees, published in March, for local SOS Children’s Village.
  • ・ Donating the proceeds out of several other donation activities for the local SOS Children’s Village, for example, the annual Christmas Tombola at MAG.

Austria: Mobile family support program

Austria: Mobile family support program

Austria: MAG cookbook

Austria: MAG cookbook

Spain: Mazda Automobiles Espana, S.A. (MAE)

  • ■ Continued support for donation of money for every Mazda car sold in Spain for the SOS Children’s Village’s project “por un millón de BSOS” campaign*1, aiming to help 20,000 children.
  • ■ Supported SOS Children’s Village by lending two Mazda vehicles to transport children to school.
  • ■ Supported SOS Children's Village by providing body language lessons, the two month program starting in February, for 21 children, to help them to express themselves better.
  • ■ Supported SOS 21 children by giving them an opportunity to participate in a short course just before the kart competition, Carlos Sainz Karts, one of the most known closed circuits of Spain in March, to make them having the time of their lives in a very fun afternoon.

Spain: Karts afternoon

Spain: Karts afternoon

*1 The campaign is aimed at one million donations. One Mazda car sold means one donation (one kiss), done by Mazda. Its name is a play with the words “besos” (Spanish for kiss) and SOS.


VOICE

Supporting the Children who are Unable to Live with Their Own Families in Collaboration with European Distributor

I am supporting our European markets in promoting SOS Children's Villages. We have started working with SOS Children’s Villages in various countries to support their activities to care for children who are unable to live with their own families, but also for the complete community around the children: kindergartens, youth education centers, and community centers offer open meeting places for elderly, parents and children. We are looking forward to finding the right projects of SOS Children’s Villages to support with our cars and funding, but also with time and personal work in the future.

Eva Rabung Mazda Motor Europe GmbH

Eva Rabung
Mazda Motor Europe GmbH


Vocational High School Project (Turkey)

【Human resources】【Community】

Objective

To provide job guaranteed training for students that lead to greater customer satisfaction.

Initiatives/FY March 2015 Results

Mazda Motor Logistics Europe N.V. Merkezi Belcika Turkiye Istanbul Subesi (MMT) established Mazda Training Laboratory in vocational high school, Şişli Vocational High School, and provided 25 students per year with job guaranteed training which were studied four years training period at special class room designed and equipped with all necessary tools, a Mazda3, and a 1.6 L Diesel engine by MMT. Those students do an internship at authorised service in the summer period.

Turkey: Vocational High School Project

Turkey: Vocational High School Project

Turkey: Vocational High School Project

Turkey: Vocational High School Project