CSR

Mazda Motor (China) Co.,Ltd. (MCO) *1, Changan Mazda Automobile Co.,Ltd. (CMA) *2, Changan Ford Mazda Engine Co.,Ltd. (CFME) *3 and FAW Mazda Motor Sales Co., Ltd. (FMSC) *4 execute various social contribution activities in China.
Major priority initiatives in each site are as follows:
MCO Foster the next generation
CMA Contribute to environmental protection and support social services
CFME Contribute to environmental protection and support social services
FMSC Support social services

Person in charge of promoting social contributions at MCO

Yun Deng
Senior Specialist Liaison & Legal Affairs Department

Person in charge of promoting social contributions at CMA

FMSC person in charge of promoting social contributions

Tao Xu
Public Relations Manager

Person in charge of promoting social contributions at CFME

Jia Zhenchuan
Vice President

Person in charge of promoting social contributions at FMSC

Ryoji Takahashi
President

*1 Overall management of business in China located in Shanghai.
*2 Production site located in Nanjing. CMA has been awarded the "Be revolutionize the practice in public contributions, and undertake the social responsibilities" by China Automobile Social Responsibility Summit in 2015.
*3 Production site located in Nanjing.
*4 Production site located in Changchun.

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Establishment of the Mazda Wheat Seedlings Class

【Human resources】【Community】

Objective

To support economically disadvantaged children financially and mentally

Initiatives

Through the Wheat Field Project Education Foundation,*5 set up in 2005 as the first non-governmental NPO for educational support in China, MCO has established the Mazda Wheat Seedlings Class (Wheat Seedlings Class) for schools whose students have little access to books other than textbooks since 2012. MCO offered them financial and mental support.

FY December 2015 Results

In September, MCO kicked off the second three-year term (September 2015–) of activities by holding the opening ceremony for the Wheat Seedlings Class at a junior high school in Liangshan Yi Autonomous Prefecture.
In November, MCO launched its new initiative of supporting teachers in exchanging opinions and trainings, enabling five junior high school teachers of the Wheat Seedlings Class to visit a model junior high school in Beijing to receive training and exchange views on educational policies and other topics.
In December, MCO donated daily necessities, such as school uniforms and shoes, to students in the Wheat Seedlings Class, through the activity called “Warm Winter Activity.”

Wheat Field Project: Opening ceremony of Mazda Wheat Seedling Class

Teacher training

*5 The term “Wheat Field” in this foundation’s name embodies its founder and namer’s admiration for the joy of harvests from “swaying golden carpets of wheat fields.” Supporting this foundation and cooperating with local schools, Mazda began to offer the Mazda Wheat Seedlings Class with the aim of encouraging “tiny seedlings to grow vigorously into golden wheat fields.” Its firstterm activities starting in September 2012 included funding for library establishment and book donation. In addition, MCO employees exchange letters with children at these schools.

Support for Regional Forest Protection Activities

【Environment】【Community】

Objective

To contribute to promotion of forest protection activities, thereby interacting with the community

Initiatives

CMA employees contribute to this project with customers to improve the enviornment, and preserve a better life for the next generation.

FY December 2015 Results

In October, 12 CMA employees and 40 customers joined as volunteers and afforested 25 trees at Baotou, in cooperation with Tourism Ministry of Baotou in Inner Mongolia Province.

Forest protection activities

Support for Regional School Project

【Human resources】【Community】

Objective

To build a better learning environment for the children who need help

Initiatives

CMA has organized and launched "Changan Mazda Children's Care" project in the wake of Earthquake in China's Yunnan Province. CMA employees have participated in the project , and donated livingware for people who needed.

FY December 2015 Results

In November, 40 CMA dealers in West Region with their 120 employees as volunteers joined the project and donated numerous gifts such as stationery and winter clothes for around 100 teachers and students in Yunnan in cooperation with the government and Education Ministry of Yun County in Yunnan Province.

"Changan Mazda Children's Care" project

Support for Disabled Children

【Community】

Objective

To help the next generation especially disabled children

Initiatives

CMA has been cooperating with local caring centers to promote the care-giving project for the next generation around China with the support of local governments and a large number of participants in each activity.

FY December 2015 Results

In July, CMA employees, their families, and customers mostly from local CMA auto club have participated in the care-giving project for 20 autistic children in Chengdu to take out them for a field trip, and organized many activities to help them to enjoy the beautiful world. 40 people in total joined the program.
In specific regions, dealers and customers of CMA also continue to visit local kids caring centers and donate stationery and sports goods they needed.

CMA care-giving project

Promotion of Green Lifestyles

【Environment】【Community】

Objective

To support environmental conservation

Initiatives

CFME engages in environmental conservation activities in collaboration with the Communist Party of China (CPC)’s Working Committee for Nanjing Jiangning Economic and Technological Development Zone in Nanjing and the Nanjing Jiangning District Environmental Protection Bureau.

FY December 2015 Results

In June, CFME announced its environmental conservation initiative to the CPC Working Committee for Jiangning Development Zone, and held events for promoting the initiative, including an event for distributing documents on environmental conservation to employee representatives, leading to an award for a “leading company in environmental management in the Jiangning Economic Development Zone” given by the Jiangning Development Zone.
Ten volunteers from CFME distributed eco-bags and brochures in Qingshui, Jiangning, to share environmental-conscious knowledge with local residents, asking them to undertake voluntary efforts to environmental conservation.

Fulfill Green Life Style-CFME is on the Way event

Support for Elderly Care Facilities

【Community】

Objective

To support residents in care facilities

Initiatives

Volunteers from CFME support care facilities by visiting these facilities and donating food supplies and daily necessities.

FY December 2015 Results

In May, 11 volunteers visited a care facility in Jiangsu Province to donate food supplies and daily necessities. They also supported holding a social gathering, providing haircuts and shaves, helping with laundries.

Volunteer at an elderly care facility

Support for Elderly Care Facilities

【Community】

Objective

To support residents in care facilities

Initiatives

FMSC promotes the activities, such as visiting care facilities through the FMSC Youth Volunteer Group formed under employee-management cooperation. The group is aiming to create a strong bond with the local community and establish a mutually supportive society.

FY December 2015 Results

In November, about 30 members of the group visited the Changchun Social Welfare Institute. They donated three table-tennis tables to help improve the health of around 100 elderly residents there, aiming to encourage them to live healthy, happy and active lives.

Visit from an eldery care facility to express their appreciation

Support for Children

【Community】

Objective

To support economically disadvantaged children

Initiatives

The FMSC Youth Volunteer Group plays a leading role in constantly undertaking activities for supporting economically disadvantaged children.

FY December 2015 Results

In November, the group donated 18 cartons of winter clothes and bedclothes to around 100 children to help keep them warm in the winter.