CSR

Mazda Motor (China) (MCO) and FAW Mazda Motor Sales (FMSC) execute various social  contribution activities in China.
MCO executes social contributions by helping nurture the next-generation human resources as “good corporate citizens” who can contribute to revitalizing local economy and industries in China, and by supporting disaster-affected areas.
FMSC employees and management promote activities to help create a better society by trying to establish a relationship of trust with local communities, for example by voluntarily visiting elderly care facilities. FMSC has introduced the Customer Delight (CD) System*1 intended to foster customers’ viewpoint. Through CD activities, FMSC supports employees’ social contributions and cooperates in creating a harmonious society.

MCO person in charge of promoting social contributions

MCO person in charge of promoting social contributions

Zhang Mingyu
Specialist Liaison & Legal Affairs Department

FMSC person in charge of promoting social contributions

FMSC person in charge of promoting social contributions

Zhang Yongzhi
General Manager Labor Union Department

*1 The CD System was established in 2014. Practices of delighting customers are collected from all employees, including FMSC distributors and dealers, and good practices are selected and awarded. This system encourages individual FMSC employees to support customers on their own initiative and make a positive impression beyond customer's expectation.

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Establishment of the Mazda Wheat Seedlings Class

【Human resources】【Community】

Objective

To support economically disadvantaged children financially and mentally

Initiatives

Through the Wheat Field Project Education Foundation, set up in 2005 as the first non-governmental NPO for educational support in China, MCO has been donating, since 2012, funds for establishing libraries and books to schools whose students have little access to books other than textbooks. In addition, MCO employees provide mental support by exchanging letters with children at these schools.

A pennant presented by the Wheat Field Project Education Foundation

A pennant presented by the Wheat Field Project Education Foundation

FY December 2014 Results

MCO donated books to schools in Sichuan Province*2.
Also, 50 MCO employee volunteers participate in one-to-one correspondence with 50 children in the second grade of the Mazda Wheat Seedlings Class.

*2 Libraries were opened using funds donated in 2013.

Support for Disaster Restoration

【Community】

Objective

To support relief and restoration activities in areas affected by the great earthquake that occurred in Ludian County, Yunnan Province in August 2014.

Initiatives/FY December 2014 Results

Jointly with Mazda, MCO made donations via the Shanghai Charity Foundation to help provide relief for those affected and for early recovery of the areas.

Support for Elderly Care Facilities

【Community】

Objective

To promote community revitalization through encouraging lonely and economically challenged elderly persons and visiting elderly care facilities.

Initiatives

As part of the corporate policy, FMSC promotes the Youth Volunteer Group formed with employees in FMSC. Through the activities, such as visiting elderly care facilities, the group is aiming to create a strong bond with the local community and establish a mutually supportive society.

FY December 2014 Results

On Youth Day in May 2014, 32 members from the FMSC Youth Volunteer Group, together with FMSC management, visited the Changchun Social Welfare Institute, and held a cheer-up party to encourage some 100 elderly residents there to live a healthy, happy and active life.

  • ■ Song and dance performance by FMSC employees
  • ■ Donation of foods (rice, flour, cooking oil, etc.)

Residents expressed their thanks by saying “We thank you very much for such an enjoyable time.” FMSC made an agreement with the Changchun Social Welfare Institute, promising further support and promotion of this kind of exchange.

Cheer-up party at the Changchun Social Welfare Institute

Cheer-up party at the Changchun Social Welfare Institute

Donation of foods

Donation of foods