CSR

Preserving Bountiful Forests for the Next Generation

Support for Regional Forest Protection Activities

[Japan] Mazda Motor Corporation

Clearing Vines and Underbrush to Vitalize Forests

Clearing Vines and Underbrush to Vitalize Forests

Mazda is cooperating with Hiroshima Prefecture and Yamaguchi Prefecture in regional forest protection activities.
In 2010, Mazda Head Office (Hiroshima) concluded a Forest Preservation and Management Pact with the government of Hiroshima Prefecture, with the Mazda-no-Mori (Mazda Forest) in the Hiroshima Prefecture Ryokka (afforestation) Center (Higashi Ward, Hiroshima City) serving as a base of operations. With the guidance and cooperation of forest conservation volunteer groups, we are giving lectures to enhance awareness of environmental conservation, providing woodcraft classes to teach children how to make use of forest resources, and holding nature observation events, in addition to activities such as clearing, removing underbrush, and planting trees.
The Hofu Plant has participated in the "Water-Supply Forest Development in Collaboration with Corporations" program administrated by Yamaguchi Prefecture for water-using companies since 2005, and the "Fureai-no-Morizukuri program in the Saba River basin and Mt. Ohira" (hosted by the Saba River basin Morizukuri-no-Kai) since 2013.
In FY2017, a total of 118 employees participated in these programs in Hiroshima Prefecture and Yamaguchi Prefecture. Comments we received from participants included "It felt wonderful to clear underbrush from the mountain to let in the sunlight" and "The role of forests was explained in an easy-to-understand way, and I learned the necessity of forest conservation activities. I want to participate again next time."

Support for Regional Forest Protection Activities


By the numbers

Mazda-no-Mori (Mazda Forest)
Duration of program: 7 years
Total number of participants: 679 participants

Water-Supply Forest Development in Collaboration with Corporations
Duration of program: 13 years
Total number of participants: 67 participants

Fureai-no-Morizukuri program in the Saba River basin and Mt. Ohira
Duration of program: 5 years
Total number of participants: 61 participants