CSR

Responses to the Great East Japan Earthquake

The Mazda Group provides various supports for the early recovery and restoration of areas affected by Great East Japan Earthquake in March 11, 2011. This page introduces details of a donation based on the cooperation with customers (through customer satisfaction questionnaires) and summary of various initiatives every year.

Donation based on the number of responses to customer survey conducted at dealership in Japan

Mazda*1 conducted online customer opinion/request survey, rating quality of dealership response and service, of customers*2 who purchase Mazda vehicles or bring vehicles in for maintenance or servicing (survey title: Questionnaire About Your Dealership*3). To support reconstruction in the earthquake-affected areas, the company donates ¥50 for every response it receives during the survey period. (The effort continued since August, 2011.)

 

*1 Some dealerships do not participate in the survey program. For details, please inquire at the dealership you use.
*2 Customers who visit a Mazda or Mazda Autozam dealership and purchase a new or used vehicle, or bring a vehicle in to be serviced or inspected are asked to complete a questionnaire. 
*3 Eligible customers receive the URL and a password for the website at each dealership. Participants are asked to visit a dedicated website and fill out the questionnaire using a PC, mobile or smart phone. Questionnaires that are completely filled out are counted as the number of effective answers.

To participants who joined this activity:
Appreciation for your contributions and action summary in FY March, 2016
From April 1, 2015 to March 31, 2016, many customers responded our questionnaire.
We are grateful to the participation and sincerely receive the opinions and will use them to improve future Mazda dealership.
The number of responses is 185,454. The donation is described below.
Amount donated: ¥50 x 185,454 = ¥9,272,700
 Total number of responses since August 1, 2011: 590,523
 Total amount donated: ¥29,526,150
Donated to: Japan NPO Center “JAPAN EARTHQUAKE LOCAL NPO SUPPORT FUND”
The donation will be contributed to local NPOs which conduct recovery efforts of the Earthquake victims for long term with independent ways.
Japan NPO Center website
http://www.jnpoc.ne.jp/en/

Donation activity in FY March 2017
Mazda will continue to donate to organizations promoting social contribution activities including programs to support the recovery of the regions affected by the Great East Japan Earthquake.
Period: April 1, 2016 to March 31, 2017
Donation Recipients and Timing:
The amount of the donation will be confirmed at the end of March 2017, and the donation will be carried out in May 2017. Detailed information about the recipients and the total amount donated will be posted on this website.

(For reference) The donation from August 1, 2011 to March 31, 2016 was used as follows;

  Timing of donation The number of responses Amount (¥) Donated to Reference
FY March 2012*1 April 2012 40,340 2,017,000 Ashinaga Tohoku Rainbow House Construction Construction status of Tohoku Rainbow House (December 10, 2013)*3
FY March 2013 April 2013 82,349 4,117,450 Ashinaga Tohoku Rainbow House Construction*2 Report on donation to orphans of Great Earthquake and Tsunami (April 9, 2014)*4
FY March 2014 April 2014 131,593 6,579,650 Japan NPO Center “JAPAN EARTH QUAKE LOCAL NPO SUPPORT FUND” “JAPAN EARTH QUAKE LOCAL NPO SUPPORT FUND”*5
FY March 2015 May 2015 150,787 7,539,350 Japan NPO Center “JAPAN EARTH QUAKE LOCAL NPO SUPPORT FUND” “JAPAN EARTH QUAKE LOCAL NPO SUPPORT FUND”*5
FY March 2016 May 2016 185,454 9,272,700 Japan NPO Center “JAPAN EARTH QUAKE LOCAL NPO SUPPORT FUND” “JAPAN EARTH QUAKE LOCAL NPO SUPPORT FUND”*5
Total 590,523 29,526,150  

*1 From August, 2011 to March, 2012
*2 As the total amount of donation reached the fund-raising target, the “Ashinaga” closed Tohoku Rainbow House construction donation in March 2014. (Continued for one and a half years with total donations of ¥6,134,450)
*3 http://www.ashinaga.org/en/news/entry-769.html
  http://www.ashinaga.org/news/entry-759.html (Japanese language page)

*4 http://www.ashinaga.org/news/entry-831.html (Japanese language page)
*5 http://www.jnpoc.ne.jp/en/

 


Contributions to the recovery of the regions affected by the Great East Japan Earthquakes by Mazda Group (FY March 2011 - FY March 2016)
March to July 2011 ■ Mazda Group companies in Japan and abroad, employees, former Mazda employees, the Mazda Foundation USA, and other parties contributed donations totaling ¥150 million to the relief effort through the Japan Red Cross Society and its sister organizations in other countries (includes some support for Group employees; from March to July, 2011).
■ Group companies, suppliers, and employees donated a total of 130 tons of supplies from their own stockpiles (in terms of truck payloads), including food, beverages, and other daily necessities. The stockpiles were delivered between March and May 2011 to the affected areas via the Group’s logistics network and the efforts of the Japan Federation of Economic Organizations (Keidanren) and other support organizations.
■ Nurses and medical staff were dispatched from the Mazda Hospital.
■ Special vehicles (safety loaders, etc.) were provided to tow damaged vehicles, and Mazda Group company employees assisted in the removal of vehicles.
■ Vehicles were provided to Iwate, Miyagi and Fukushima prefectures.
■ To mitigate customers’ concerns, radiation safety inspection teams were organized to check vehicles for signs of radiation and confirm their safety.
Mazda Sustainability Report 2011(In-depth version)
FY March 2012 (August and beyond) ■ Mazda donated 50 yen for every reply to the customer satisfaction questionnaires through dealerships in Japan, and 40,340 customers cooperated in answering the questionnaires. The donation was given to the Ashinaga Scholarship Society, to help construct the Tohoku Rainbow House.
■ Support was provided for quake-affected regions by purchasing their carbon offset credits at environmental events.
■ Mazda donated a portion of the proceeds from Mazda booths set up at community contribution events.
■ Grants were provided by way of the Mazda Foundation’s programs for supporting citizen activism. A total of 1.15 million yen was provided to three programs to assist the recovery of the regions affected by the earthquake.
■ A donation by employees through Mazda’s cafeteria plan.
FY March 2013 ■ Mazda donated 50 yen for every reply to the customer satisfaction questionnaires through dealerships in Japan, and 82,349 customers cooperated in answering the questionnaires. The donation was given to the Ashinaga Scholarship Society, to help construct the Tohoku Rainbow House.
■ Support was provided for quake-affected regions by purchasing their carbon offset credits at environmental events.
■ The woman’s volleyball team of the Mazda Blue Zoomers held volleyball lessons for students ranging from elementary schoolchildren to high school students in Fukushima Prefecture (Number of participants: around 100 students).
■ Mazda donated a portion of the proceeds from Mazda Roadster Charity Flee Market.
■ Various support activities by Mazda dealerships; volunteer activities and donations (Tohoku Mazda and Keiji Mazda)
■ Grants were provided by way of the Mazda Foundation’s programs for supporting citizen activism. A total of 1.15 million yen was provided to three programs to assist the recovery of the regions affected by the earthquake.
■ A donation by employees through Mazda’s cafeteria plan.
FY March 2014 ■ Mazda donated 50 yen for every reply to the customer satisfaction questionnaires through dealerships in Japan; 131,593 customers cooperated in answering the questionnaires. The donation was given to the Japan NPO Center for the Japan Earthquake Local NPO Support Fund.
■ Mazda assisted the Support Our Kids Project in sending ten junior and senior high school students in affected areas to France for the 3rd Homestay Program and 24 Hours of Le Mans race visitation.
■ Support was provided for quake-affected regions by purchasing their carbon offset credits at environmental events.
■ “Kiseki no Ippon-Matsu,” the miracle pine tree, was endured the tsunami of the earthquake disaster. Its one-tenth size replica, “Kibou no Ippon-Matsu,” the pine tree with hope, was produced through the best of the sheet metal technology of 14 domestic vehicle manufactures including Mazda. It was donated to Rikuzentakata-shi, with a wish for the revival from Great East Japan Earthquake. During the donation ceremony, a sheet metal lesson for the children in elementary and middle high school was also carried out.
■ Mazda donated a portion of the proceeds from Mazda Roadster Charity Flee Market.
■ Various support activities by Mazda dealerships; volunteer activities and making donations (Tohoku Mazda, Keiji Mazda, Kobe Mazda and Nishi Shikoku Mazda)
■ Grants were provided by way of the Mazda Foundation’s programs for supporting citizen activism. A total of 1.2 million yen was provided to four programs to assist the recovery of the regions affected by the earthquake.
■ A donation by employees through Mazda’s cafeteria plan.
FY March 2015

■ Mazda donated 50 yen for every reply to the customer satisfaction questionnaires through dealerships in Japan; 150,787 customers cooperated in answering the questionnaires.
The donation was given to the Japan NPO Center for the Japan Earthquake Local NPO Support Fund.
■ Mazda assisted the Support Our Kids Project in sending ten junior and senior high school students in the affected areas to France for the 4th Homestay Program. These students visited the 24 Hours of Le Mans race and participated in the parade riding in the Roadster (MX-5 overseas), which celebrated its 25th anniversary.
■ Support was provided for quake-affected regions by purchasing their carbon offset credits at environmental events
■ Mazda donated a portion of the proceeds from Mazda Roadster Charity Flea Market
■ Various support activities by Mazda dealerships; volunteer activities, donations, provision of vehicles, invitation of boy’s baseball teams to Mazda All-Star Games) (Tohoku Mazda, Keiji Mazda, Kobe Mazda, Hiroshima Mazda and Nishi Shikoku Mazda)
■ Grants were provided by way of the Mazda Foundation’s programs for supporting citizen activism. A total of 1.1 million yen was provided to three programs to assist the recovery of the regions affected by the earthquake.

FY March 2016 ■ Mazda donated 50 yen for every reply to the customer satisfaction questionnaires through dealerships in Japan; 185,454 customers cooperated in answering the questionnaires.
The donation was given to the Japan NPO Center for the Japan Earthquake Local NPO Support Fund.
■ Mazda assisted the Support Our Kids Project in sending ten junior and senior high school students in the affected areas to France for the 5th Homestay Program. These students visited the 24 Hours of Le Mans race and experienced kart racing
■ Support was provided for quake-affected regions by purchasing their carbon offset credits at environmental events
■ Mazda donated a portion of the proceeds from Mazda Roadster Charity Flea Market
■ Various support activities by Mazda dealerships; volunteer activities and donations (Tohoku Mazda, Keiji Mazda and Kobe Mazda)
■ Grants were provided by way of the Mazda Foundation’s programs for supporting citizen activism. 250 thousand yen was provided to a program to assist the recovery of the regions affected by the earthquake.