CSR

Tokyo Office and Mazda R&D Center Yokohama (Tokyo Metropolitan Area and Kanagawa Prefecture)

Under the slogan of “One Metropolitan Area,” since FY March 2013 Tokyo Office and Mazda R&D Center Yokohama (MRY) have strengthened their mutual coordination and continued to participate in unique social contribution activities. It is characteristic of Tokyo Office and MRY to conduct socially beneficial activities in collaboration with Mazda vehicle owners. The coordination between Tokyo Office and MRY has begun to produce positive effects, as exemplified by the increase in the number of employees at Tokyo Office who work as volunteers.

Persons in charge of promoting social contributions at Tokyo Office and Mazda R&D Center Yokohama

Persons in charge of promoting social contributions at Tokyo Office and Mazda R&D Center Yokohama

Kohichi Fujitaka Tokyo General Affairs Group(Left)
Kouji Oka Senior Specialist R&D Technical Administration Division(Right)

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Greening Activities in Collaboration with Communities

【Environment】【Community】

Objective

To contribute to the preservation of biodiversity, harmonious coexistence with local communities, and community activities

Initiatives

Mazda has supported the Keihin Afforestation Project*1 promoted by Yokohama City. In June 2009, MRY transplanted indigenous wild water plants to create a biotope based in a pond on the premises. By creating habitats for aquatic life including dragonflies, MRY strives to restore natural environments and increase the amount of greenery. MRY has also been participating in a collaborative project*2 implemented by companies, citizens, local governments, specialists and students, entitled “How Far Does a Dragonfly Fly?” Since 2004, MRY has been conducting surveys of dragonflies, tracking the conditions of their arrival.

Keihin Afforestation Project logo

Keihin Afforestation Project logo

FY March 2015 Results

■ In August, MRY cooperated in conducting a three-day study of dragonfly flight patterns. (In the study, investigators visually checked and caught dragonflies to trace their species condition of arrival, and travel between survey points. After the survey, the caught dragonflies are released.)

*1 In Yokohama City, the Keihin Afforestation Project has been carried out since 2005. This project regards the green spaces on corporate properties and the facilities open to the public in the Keihin district (Tokyo–Yokohama) as important regional assets, and aims to increase and use these assets including public green spaces and waterfronts so as to build forests in this district and pass them on to future generations, through joint efforts by companies, citizens, and local governments.
*2 By surveying the growth and migration status of dragonflies, which serve as an indicator for the abundance of greenery, the project is intended to verify that company green spaces play important roles as habitats for various life forms. The results of ten-year surveys conducted under this project indicate that company green spaces play a role similar to that of satoyama (managed woodlands or grasslands near human settlements) (from a report, around 10-year record of Keihin Afforestation linked together by dragonfly, issued in March 2013).

Hosting Tours at Mazda R&D Center Yokohama

【Human resources】【Community】

Objective

To contribute to human resources education provided by schools in local communities

Initiatives

In response to requests from local communities, since its establishment in 1987, MRY has accepted tours to observe the Center, serving as an extracurricular lesson or social study class needed from universities, etc.

FY March 2015 Results
  • ■ November: Around 10 local primary school children visited MRY
  • ■ November: Around 10 local university students visited MRY as an extracurricular lesson

Visitors touring MRY

Visitors touring MRY

Interaction with Children through Automobiles
(Let’s Feel the Joy of a Convertible! 2014 / Santa’s Come to Town! 2014)

【Community】

Objective

To communicate the joy of automobiles to children in orphanages and deepen the interaction with them

Initiatives

As part of their social contribution activities, Mazda employee volunteers, jointly with Mazda vehicle owners, participate in projects designed for children residing in child welfare institutions primarily in Yokohama and Kawasaki cities.
One of these projects is “Let’s Feel the Joy of a Convertible!” which has been held since 2007 to convey the excitement of cars and driving to these children and give them a happy and enjoyable experience. Also, Mazda employees have annually participated in the “Santa Project.” This project was launched at Mazda’s initiative in 2003 and is now organized jointly by 18 companies and organizations primarily in Kanagawa Prefecture.

FY March 2015 Results
  • ■ A total of 30 volunteers, including Mazda employees and Mazda vehicle owners, participated in “Let’s Feel the Joy of a Convertible! 2014” held in November 2014. The event featured activities such as riding in a Roadster (MX-5 overseas) with the top down along an around 20 km-course including the Yokohama Bay Bridge, as well as handcraft lessons and games that were fun for all ages.
  • ■ A total of around more than 650 volunteers participated in “Santa’s Come to Town! 2014” held in December 2014, including Mazda vehicle owners and Mazda employees. All participating volunteers were dressed in Santa Claus and reindeer costumes, and participating companies and groups put various ideas into play. Mazda members were split into “driving Santa” and “visiting Santa” teams, with Mazda Roadster, Demio (Mazda 2 overseas) and CX-5 vehicles decked out with Christmas decorations. The driving Santas took passengers from the Yokohama City Foster Parents Association on a drive around the Minato Mirai 21 area. The visiting Santas paid visits to six orphanages in Yokohama City, where they handed presents to children, performed music and played games, deepening their friendly relations.

Group photo of all participants dressed in Santa Claus and reindeer costumes

Group photo of all participants dressed in Santa Claus and reindeer costumes

Support for the 29th and 30th Roadster Charity Flea Markets

【Community】

Objective

To help Mazda vehicle owners conduct voluntary social contribution activities, by offering MRY as a venue

Initiatives

Mazda has provided MRY as the venue for the Roadster (MX-5 overseas) Charity Flea Markets held under the auspices of participating Mazda vehicle owners and the Company. Mazda presents a booth staffed by volunteer employees.

FY March 2015 Results

In April and October, the Roadster Charity Flea Markets were held. The number of participants totaled around 700, including 20 employee volunteers. At the Mazda booth, volunteer employees sold daily articles and Mazda merchandise gathered with the help of employees, as well as okonomiyaki, a savory pancake popular in Hiroshima. (A portion of the proceeds from the flea markets was donated to the Japan Red Cross Society for the relief fund for areas affected by the Great East Japan Earthquake, and was used to promote exchange activities.)

Roadster Charity Flea Markets held at MRY, Mazda merchandise sold at the Mazda booth

Roadster Charity Flea Markets held at MRY, Mazda merchandise sold at the Mazda booth

Support for Disaster Drills Held by the Local Neighborhood Council

【Community】

Objective

To enhance the disaster preparedness of neighboring communities by providing support for periodic disaster drills

Initiatives

In November 2008, MRY concluded a disaster prevention agreement*3 with the Kanagawa Ward Office and residents’ associations in neighborhood self-governing bodies. In March 2009, MRY joined the Kanagawa Ward Waterfront Area Disaster Prevention Council, comprising 11 companies in the Keihin waterfront district, local neighborhood self-governing bodies, and neighborhood associations, helping to carry out initiatives to enhance regional disaster preparedness. One of these initiatives is holding joint disaster drills on a regular basis.

FY March 2015 Results

In March, MRY carried out the 10th joint periodic disaster drill, in which the participants learned about how to use fire extinguishers, provide first aid and operate AEDs*4 (Around 150 persons participated).

Learning about how to perform artificial respiration as first aid

Learning about how to perform artificial respiration as first aid

*3 The MRY facility is offered as a temporary evacuation area to be used before moving to a disaster prevention facility.
*4 An AED (automated external defibrillator) is a medical device that sends an electric shock to the heart that will restore normal heart rhythm to a victim whose heart has suddenly lost the function to pump blood.