CSR

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Local Beautification Activities and Collection of Recyclables

【Environment】【Community】

Objective

To contribute to society through cleanups and collection of recyclable materials

Initiatives/FY March 2015 Results
  • ■ Environmental beautification activities (regional cleanups and installation of flower beds) (Hokkaido Mazda Sales, Iwate Mazda Sales, Tohoku Mazda, Fukushima Mazda, Koushin Mazda*1, Kanto Mazda, Shizuoka Mazda, Hokuriku Mazda, Keiji Mazda, Kobe Mazda, Shimane Mazda, Okayama Mazda, Hiroshima Mazda*2, Yamaguchi Mazda, Minami Kyushu Mazda, and Mazda Chuhan)
  • ■ Collecting plastic bottle caps to make donations to facilitate programs for medical care in developing countries (Hokkaido Mazda Sales, Fukushima Mazda, Tokai Mazda Sales, Hokuriku Mazda, Keiji Mazda, Kansai Mazda, Nara Mazda, Okayama Mazda, Kyushu Mazda, and Minami Kyushu Mazda)
  • ■ Participating in the Fuji-no-Mori Afforestation campaign, and engaging in thinning around paths in the forest (Okayama Mazda)

Regional cleanup

Regional cleanup

Thinning the Fuji-no-Mori

Thinning the Fuji-no-Mori

*1 Awarded a letter of appreciation for cleanup of the area along the Susobana River
*2 Commended by Hiroshima City for the company’s distinguished contribution to environmental beautification

Raising Traffic Safety Awareness and Providing Support for Children Orphaned by Traffic Accidents

【Safety】【Human resources】【Community】

Objective

To reduce the number of traffic accidents by raising traffic safety awareness

Initiatives/FY March 2015 Results
  • ■ Carrying out activities to raise awareness of traffic safety (Hokkaido Mazda Sales, Hakodate Mazda, Shonan Mazda, Kanto Mazda, Shizuoka Mazda, Tokai Mazda Sales, Hiroshima Mazda, and Enfini Hiroshima)
  • ■ Cleaning road signs and convex traffic mirrors near the dealership, in conjunction with the prefectural residents’ campaign to raise traffic safety awareness (Okayama Mazda)
  • ■ Participating in the 2014 Osaka Traffic Safety Family Festival (Kansai Mazda)
  • ■ Continuing to provide part of the company premises near the intersection to ensure pedestrian safety, since 2005 (Fukushima Mazda)
  • ■ Donating traffic cones to local elementary schools (Okayama Mazda)
  • ■ Providing part of the company premises as an area leading to a bridge over a roadway (Hiroshima Mazda)
  • ■ Participating in the Try the Safety in Hiroshima (a traffic safety campaign running for 150 days) (Hiroshima Mazda)
  • ■ Making donations to support children who have lost their parents in traffic accidents (voluntary contributions by the company and employees and donations made by the company according to the number of i-stop vehicles sold, and)) (Tokai Mazda Sales, Keiji Mazda, Nara Mazda, and Okinawa Mazda Sales)
  • ■ Serving as crossing guards at intersections to watch over children going to and from school, and patrolling neighborhoods (Kanto Mazda and Okayama Mazda)

Crossing guards watching over children going to and from school

Crossing guards watching over children going to and from school

Accepting Students for Internship Programs, Supporting Social Studies, and Dispatching Employees as Lecturers

【Environment】【Human resources】【Community】

Objective

To provide students with opportunities to think about the importance and joy of working

Initiatives/FY March 2015 Results
  • ■ Accepting students of local elementary, junior high schools, high schools, universities, vocational/technical colleges and special needs schools for internship programs and workplace hands-on learning programs (in vehicle maintenance, customer service, etc.) (Hokkaido Mazda Sales, Hakodate Mazda, Aomori Mazda Motor Corporation, Enfini Aomori, Fukushima Mazda, Kita Kanto Mazda, Koushin Mazda, Chiba Mazda, Kanto Mazda, Shizuoka Mazda, Tokai Mazda Sales, Hokuriku Mazda, Keiji Mazda, Kansai Mazda, Kobe Mazda, Shimane Mazda, Hiroshima Mazda, Enfini Hiroshima, Yamaguchi Mazda, Nishi Shikoku Mazda, Kyushu Mazda, and Minami Kyushu Mazda)
  • ■ Supporting local elementary schools by inviting children to join workplace tours as part of social studies classes (Hokkaido Mazda Sales, Kita Kanto Mazda and Kanto Mazda*3, and Kobe Mazda)
  • ■ Accepting school personnel for their training (Kansai Mazda)
  • ■ Providing photo news released by a newspaper company to local elementary schools for learning support (Tohoku Mazda and Kanto Mazda)
  • ■ Dispatching employees to automobile colleges and technical colleges as lecturers to hold seminars (Fukushima Mazda, Chiba Mazda, Tokyo Mazda Sales, Tokai Mazda Sales, Hiroshima Mazda, and Enfini Hiroshima)
  • ■ Setting a scholarship system that supports the acquisition of mechanic qualifications (Hokkaido Mazda Sales)
  • ■ Offering primary school children the environmental education program, “Secrets of Vehicle Shape and the Air,” which attracted around 40 participants (Tokyo Mazda Sales)

Environment education program “Secrets of Vehicle Shape and the Air”

Environment education program “Secrets of Vehicle Shape and the Air”

*3 Awarded a letter of appreciation by the Tokyo Metropolitan Government for the company’s contribution to workplace hands-on learning programs for junior high school students.

Support for Community Revitalization

【Community】

Objective

To contribute to community revitalization through participation in community events and opening facilities for these events

Support for local community events

Support for local community events

Support for local community events

Support for local community events

Initiatives/FY March 2015 Results
  • ■ Registering as “Kids 110 Houses” (displaying signs as shelters for children in case of crime or emergency) (Hokkaido Mazda Sales, Kanto Mazda, and Okayama Mazda)
  • ■ Providing dealership facilities as evacuation areas in emergency situations and cooperating in holding evacuation drills (Kobe Mazda and Enfini Hiroshima)
  • ■ Registering as a “baby care station*4,” an initiative lead by the city of Ueda (Koushin Mazda)
  • ■ Joining the ranks of Iku-chan Childcare Support Service providers (Hiroshima Mazda)
  • ■ Supporting sports competitions and events (including national athletic meets) as well as local sports teams (through provision of vehicles and donations) (Tohoku Mazda, Kanto Mazda, Shimane Mazda, Okayama Mazda, Hiroshima Mazda, Enfini Hiroshima and Yamaguchi Mazda)
  • ■ Supporting the 33rd Mazda Cup Junior Soccer Competition in Yamaguchi (held over two days) (Yamaguchi Mazda)
  • ■ Participating in blood donation campaigns (including the opening of parking lots and other facilities for the campaign) (Hakodate Mazda, Enfini Aomori, Tokai Mazda Sales, Hiroshima Mazda, and Enfini Hiroshima)
  • ■ Exhibiting posters and distributing PR brochures to promote cancer screening (Hiroshima Mazda and Enfini Hiroshima)
  • ■ Helping reconstruction of areas affected by the Great East Japan Earthquake (through volunteer activities, donations, provision of vehicles, invitation of boy’s baseball teams to Mazda All- Star Games) (Tohoku Mazda, Keiji Mazda, Kobe Mazda, Hiroshima Mazda and Nishi Shikoku Mazda)
  • ■ Making donations to support those affected by the Hiroshima Torrential Rain Disaster (Tohoku Mazda and Kansai Mazda)
  • ■ Leasing vehicles free of charge, assisting vehicle repairs and purchase, and other activities to support those affected by the Hiroshima Torrential Rain Disaster (Hiroshima Mazda and Mazda Autozam Bairin)
  • ■ Opening facilities to volunteers, government officials, the self-defense force, the police, the media, and other people working to help those affected by the Hiroshima Torrential Rain Disaster in Hiroshima (Mazda Autozam Bairin)
  • ■ Supporting volunteer activities to help the reconstruction of areas affected by the Hiroshima Torrential Rain Disaster in Tamba City (Kobe Mazda)
  • ■ Making donations to support training of guide dogs (Keiji Mazda)
  • ■ Donating proceeds from vending machines equipped with a donation function (Kita Kanto Mazda)
  • ■ Providing support for local events, including participating, giving donations, offering lead cars, and opening dealerships’ parking lots (Hakodate Mazda, Koushin Mazda, Shonan Mazda, Kanto Mazda, Shizuoka Mazda, Tokai Mazda Sales, Kobe Mazda, Shimane Mazda, Hiroshima Mazda, Enfini Hiroshima, Yamaguchi Mazda, Kyushu Mazda and Okinawa Mazda Sales)
  • ■ Supporting events of local schools (Kanto Mazda)
  • ■ Making donations to children’s orphanages (Kita Kanto Mazda)
  • ■ Installed AEDs*5 and registering as a facility that makes AEDs available for public use (Fukushima Mazda and Hiroshima Mazda)
  • ■ Clearing snow away from the streets (Iwate Mazda Sales and Hokuriku Mazda)

*4 The baby care station is a place where mothers can change the diapers of her babies and breast-feed her babies. As part of the efforts to create a child care environment in which children can be nurtured at ease by the community, Mazda has installed the station at around 70 locations in the city of Ueda so that mothers can go out with no anxiety with her babies.
*5 An AED (automated external defibrillator) is a medical device that sends an electric shock to the heart, which will restore normal heart rhythm to a victim whose heart has suddenly lost the function to pump blood.