CSR

Distributors in Japan*1 are fulfilling their responsibilities through ongoing involvement in socially beneficial activities tailored to the needs of local communities.

*1 Hereinafter, the names of distributors are written in abbreviation without “Co., Ltd.” “Inc.,” etc.

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Local Beautification Activities and Collection of Recyclables

【Environment】【Community】

Objective

To contribute to environmental protection through forest protection, local beautification, the collection of plastic bottle caps, etc.

Initiatives/FY March 2016 Results
  • ■ Forest Protection:
    Agreeing with the purpose of the Fuji-no-Mori*2 afforestation campaign, Okayama Mazda has been involved in it since 2013 with local companies and organizations and engaged in activities of thinning broadleaf tree forest and developing promenades in order to restore the forest as one useful for local residents. In October, 40 employees participated in the activity of thinning trees near the promenades (a total of 110 volunteers participated). The Company also cooperated with the nature craft workshop for children held after the thinning work.
  • ■ Beach Cleaning
    Chiba Mazda has implemented local beautification activities since FY March 2015 as part of contribution to the local community to express its appreciation to local residents and to maintain a beautiful town landscape. Celebrating Environment Month in June 2015, 22 new employees*3 and four staff members from Chiba Mazda Head Office participated in beach cleaning.
  • ■ Volunteer Support Program
    Kobe Mazda is engaged in environmental beautification based on the agreement on the Volunteer Support Program*4 concluded with Ministry of Land, Infrastructure, Transport and Tourism. In FY March 2016, a total 130 employees participated in the planting of seasonal flowers in the patch garden along the national route in front of the main building, contributing to local beautification.
  • ■ Environmental beautification activities
    Distributors are engaged in environmental beautification activities (regional cleanups, installation of flower beds, etc.) in their communities (14 distributors). Among them, Hokkaido Mazda*5, Koushin Mazda*6, and Hiroshima Mazda*7 received an award or a certification of appreciation from local communities for their activities.
  • ■ Collecting plastic bottle caps to make donations to facilitate programs for medical care in developing countries (nine companies).

Forest protection activity (Okayama Mazda)

Forest protection activity (Okayama Mazda)

Beach cleaning (Chiba Mazda)

Beach cleaning (Chiba Mazda)

Environmental beautification by the Volunteer Support Program (Kobe Mazda)

Environmental beautification by the Volunteer Support Program (Kobe Mazda)

*2 Fuji-no-Mori afforestation campaign is led by a Mazda client company, which concluded an agreement with Kurashiki City based on Okayama Prefecture’s “Collaborative Afforestation Project with Companies”.
*3 This activity is an education program aiming at developing new employees’ awareness about social contribution.
*4 The program is aimed at improving the manners of road users through road cleaning and beautification activities in which local residents and companies and the road management authority work with.
*5 Hokkaido Mazda received a certification of appreciation from a district association.
*6 Koushin Mazda received the 628th Small Kindness Movement Award for Group (sponsored by Japan Small Kindness Movement and announced on January 25, 2016).
*7 Hiroshima Mazda received an award given to parties significantly contributing to environmental beautification from Hiroshima City for the company’s continuous efforts for five years.

Raising Traffic Safety Awareness and Providing Support for Children Orphaned by Traffic Accidents

【Safety】【Community】

Objective

To reduce the number of traffic accidents by cleaning convex traffic mirrors, raising traffic safety awareness, etc.

Initiatives/FY March 2016 Results
  • ■ Cleaning convex traffic mirrors
    All dealers of Okayama Mazda participates in the cleaning of road signs and convex traffic mirrors as well as roads and sidewalks near the dealership to contribute to the communities’ traffic safety, in conjunction with the prefectural residents’ campaign to raise traffic safety awareness (in cooperation with regional councils to promote traffic safety) in every spring. Okayama Mazda had a total of 400 employees participate in the campaign and prepared tools and vehicles needed for the activity in FY March 2016.
  • ■ Activities to raise awareness of traffic safety
    Hakodate Mazda participates in the parade of specially-equipped vehicles to raise the awareness of taffic safety every autumn to cooperate with the Hakodate Western District Safe Driving Administrators Association. In FY March 2016, Hakodate Mazda participated in the parade with a Roadstar (MX-5 overseas), which drove from Hakodate Nishi Police Station and throughout Hakodate City.
    Hokkaido Mazda*8 and other distributors also implement activities to raise the awareness of traffic safety (standing guard, patrolling neighborhoods, participating in traffic safety events and donating traffic cones) (12 companies).
  • ■ Making donations to support children who have lost their parents in traffic accidents
    Voluntary contributions by the company and employees and donations made by the company according to the number of i-stop vehicles sold (3 companies).
  • ■ Providing part of the company premises as an area leading to a sidewalk or a bridge over a roadway (3 companies).

Cleaning convex traffic mirrors near the dealership (Okayama Mazda)

Cleaning convex traffic mirrors near the dealership (Okayama Mazda)

Parade of specially-equipped vehicles to raise the awareness of traffic safety (Hakodate Mazda)

Parade of specially-equipped vehicles to raise the awareness of traffic safety (Hakodate Mazda)

*8 Participated in a human-wave activity calling for traffic safety sponsored by the Japan Automobile Dealers Association. The Association received a certification of appreciation from Hokkaido Police Headquarters.

Supporting Social Studies and Workplace Experience, Dispatching Employees as Lecturers and Accepting Students for Internship Programs

【Human resources】【Community】

Objective

To provide students with opportunities to think about the importance and joy of working

Initiatives/FY March 2016 Results
  • ■ Offering primary school children the study program
    Tokyo Mazda Sales has provided a study program through which primary school children can learn about the environment and safety issues during the summer vacation every year since FY March 2014, aiming at letting children know the fun of learning science. The program in FY March 2016 was focused on the environment and themed “Secrets of Vehicle Shape and the Air,”*9 which attracted around 40 participants.
  • ■ Accepting students’ field trips and visits for workplace experience
    Kanto Mazda accepts field trips from local primary schools and junior high students’ visits for workplace experience every year. In FY March 2016, seven dealerships accepted field trips of around 100 students from primary and junior high schools and around 30 junior high students’ visits for workplace experience. They observed showrooms and automobile inspection and service at plants, and experienced the work of car washing.
    In addition, 25 dealerships accepted field trips, workplace experience and internships for students of local primary, junior high and high schools, universities, vocational schools and special support schools, dispatched lecturers, held seminars and visiting lectures, etc.(25 companies).
  • ■ Providing photo news released by a newspaper company to local elementary schools for learning support (one company).
  • ■ Setting a scholarship system that supports the acquisition of mechanic qualifications (two companies).

Environment education program “Secrets of Vehicle Shape and the Air” (Tokyo Mazda Sales)

Environment education program “Secrets of Vehicle Shape and the Air” (Tokyo Mazda Sales)

Workplace tour (Kanto Mazda)

Workplace tour (Kanto Mazda)

*9 A program developed and provided by Mazda Motor Corporation (editorial supervisor: Japan Science Foundation/Science Museum).

Support for Community Revitalization

【Community】

Objective

To contribute to community revitalization through participation in community events, opening facilities for these events, blood donation campaigns, etc.

Initiatives/FY March 2016 Results
  • ■ Contributing to local communities by providing dealership facilities as evacuation areas in emergency.
    Dealerships registered their facilities as evacuation areas in emergency situations and cooperate in their communities’ evacuation drills (two companies). Kobe Mazda cooperated with a local nursery school’s tsunami evacuation drill in June.
  • ■ Registering and participating in activities concerning child rearing and children’s safety*10 (five companies).
  • ■ Providing support for local events by giving donations and opening dealerships’ facilities (parking lots, bathrooms, etc.) (12 companies). Seven dealers of Kanto Mazda supported summer festivals and other local events.
  • ■ Supporting sports competitions and events (including national athletic meets) as well as local sports teams (seven companies).
  • ■ Supporting the 34th Mazda Cup Junior Soccer Competition in Yamaguchi (held over two days) (one company).
  • ■ Installed AEDs*11 and registering as a facility that makes AEDs available for public use (four companies).
  • ■ Making donations to support training of guide dogs (one company).
  • ■ Participating in blood donation campaigns (including the opening of parking lots and other facilities for the campaign) (eight companies). Hiroshima Mazda*12 received a certification of appreciation from the governor of Hiroshima Prefecture.
  • ■ Exhibiting posters and distributing PR brochures to promote cancer screening (two companies).
  • ■ Helping reconstruction of areas affected by the Great East Japan Earthquake (through volunteer activities, donations to Japanese Red Cross Society, provision of vehicles, invitation of boy’s baseball teams to Mazda All- Star Games) (three companies).

Support for emergency evacuation drills (Kobe Mazda)

Support for emergency evacuation drills (Kobe Mazda)

Support for a local community’s festival (Kanto Mazda)

Support for a local community’s festival (Kanto Mazda)

*10 Registering as “Kids 110 Houses (shops serving as a shelter for children in case of crime or emergency), ” as a “baby care station” in Ueda City, as a member of the network supporting child rearing called Iku-chan Service in Hiroshima Prefecture, etc. The baby care station is a place where parents can change the diapers of their babies and breast-feed their babies. As part of the efforts to create a child care environment in which children can be nurtured at ease by the community, Ueda Ctiy has installed the station at around 70 locations so that parents can go out with little anxiety with their babies.
*11 An AED (automated external defibrillator) is a medical device that sends an electric shock to the heart, which will restore normal heart rhythm to a victim whose heart has suddenly lost the function to pump blood.
*12 Received a certification of appreciation from the governor of Hiroshima Prefecture for their success in promoting blood donation.