CSR

Mazda Head Office (Hiroshima Prefecture) 1

Mazda Head Office, located in Hiroshima Prefecture, has many functions, including development, manufacturing, and sales. Based on the three pillars of the Company’s basic policy on social contribution initiatives, the Mazda Head Office conducts a wide variety of social contribution activities, with a particular focus on community contributions in and around Fuchu-cho, Aki-gun and Hiroshima City.

Person in charge of promoting social contributions at Mazda Head Office (Hiroshima)

Person in charge of promoting social contributions at Mazda Head Office (Hiroshima)

Masaaki Kumoi
Office of General & Legal Affairs

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Letter from Mazda

Mazda began publishing Letter from Mazda in 1995 to share the information about Mazda's social-contribution activities, products and business operations, particularly with the people living nearby its Head Office in Hiroshima, Japan. Today, Mazda publishes Letter from Mazda four times a year.

Letter from Mazda

Mazda Museum

【Environment】【Safety】【Human resources】【Community】

Objective

To promote children’s education and interaction with stakeholders

Initiatives

The Mazda Museum at Mazda Head Office (Hiroshima Prefecture) has welcomed around 1.44 million visitors through its doors since its opening in 1994. The Museum offers exhibitions of Mazda’s history, technology, etc. In addition, the Museum provides the tour of Mazda’s assembly line and learning opportunity about the vehicle manufacturing process, helping to augment social studies curriculums in elementary and junior high schools. Many people from around the world visit the Museum, where guidance is provided in both Japanese and English.

FY March 2016 Results

Mazda Museum had around 71,700 visitors in total, mainly elementary and junior high school students.

Tour of the Mazda Museum

Tour of the Mazda Museum

Mazda Specialist Bank

【Environment】【Safety】【Human resources】【Community】

Objective

To make contributions to community using the expertise and skills of Mazda employees

Initiatives

The Mazda Specialist Bank is an organization in which present and former employees of the Mazda Group with specialist knowledge, abilities and skills, as well as specialized talents and unique interests built up over many years, are registered and dispatched in response to requests mainly from local communities. This organization got its start in 1994, as a human resources bank to supply personnel needed to assist in the Hiroshima Asian Games. Thus far, the Mazda Specialist Bank has dispatched specialists to a total of 2,962 community and school events. Making use of the unique characteristics of Mazda, which has a diverse workforce, the organization dispatches specialists, whose activities range from delivering environmental lectures at schools and putting on magic shows at community events to providing sports and recreation leadership.

FY March 2016 Results

A total of 139 specialists were dispatched to 59 community or school events in Hiroshima and Yamaguchi prefectures.

On-site lecture at elementary school

On-site lecture at a junior high school

Events to Support Students’ Learning Activities during the Summer Vacation

【Environment】【Safety】【Human resources】【Community】

Objective

To deepen interactions with the region and society through supporting the learning activities of elementary and junior high school students

Initiatives

Mazda continually offers a variety of events to support elementary and junior high school students in doing their homework during the summer vacation, and to help students and teachers learn more for their social studies classes. Among them are the Mazda Car Carrier Loading Field Trip for elementary and junior high school students (since 1996), and the study program for primary school children, which offers them quizzes and experiments through interactions with young Mazda employees from the development and manufacturing divisions (since 2008).

FY March 2016 Results

■ In July, Mazda offered an educational program “Let’s compare new car and old car—driving pleasure as well as outstanding environmental and safety performance,” to impart the fun of science and technology to children. The program was held at the Fuchu Kominkan Community Center as part of a Summer Lecture hosted by the Center in Hiroshima Prefecture, and at the Nagoya Trade & Industry Center in Nagoya City in the Kids Engineer 2015, hosted by the Society of Automotive Engineers of Japan. A total of 220 primary school children as well as their parents and guardians participated in this program. Mazda introduced its efforts to reduce CO2 emissions and promote traffic safety through quizzes and experiments.

Environmental education program “Let’s compare new car and old car-driving pleasure as well as outstanding environmental and safety performance”

■ In July, Mazda offered an educational program, “Secrets of Vehicle Shape and the Air,” as part of the Young Frontier Labo (organizer: the Kansai Branch of the Society of Automotive Engineers of Japan; venue location: Amagasaki City, Hyogo Prefecture). A total of 36 elementary school children participated in the program, in which Mazda's activities to improve vehicle fuel efficiency were introduced through quizzes and experiments.

■ In August, the Mazda Car Carrier Loading Field Trip was held using a large-scale car carrier moored at the dedicated docks located on the Hiroshima Plant premises. A total of around 80 people, of children ranging from fourth grade to junior high and their parents and guardians, participated in the event. In the carrier, participants observed the way vehicles were loaded onto the ship with a high degree of precision, and parked and secured in place with only around 10 centimeters separating them on each side. They also enjoyed the experience of steering the ship as well as friendly conversation with the ship’s crew.

Large-scale car carrier (Mazda Car Carrier Loading Field Trip)

On-Site Lectures/Seminars and Acceptance of Trainees/Internship Students

【Environment】【Safety】【Human resources】【Community】

Objective

To contribute to the development of human resources in communities, making use of the diverse range of employees as well as the knowledge and skills of Mazda as a corporate educational facility

Initiatives

In response to requests from local governments and educational institutions, Mazda dispatches employees to hold lectures and seminars on the Company’s technologies of the environment, safety, manufacturing, etc. Mazda also assists Hiroshima Prefecture and various organizations in promoting activities to support the handing down of skilled techniques to the next generation, and accepts university students for internship programs as part of the government-industry-academia collaboration project. Moreover, the Mazda Technical College*1 conducts an open college program, offering opportunities for teachers of technical high schools to observe or attend practical training classes.

FY March 2016 Results
  • ■ Mazda employees delivered around 130 lectures and seminars, primarily at junior high schools, high schools and universities in Hiroshima Prefecture.
  • ■ Mazda accepted 106 undergraduate and graduate students for internship programs as part of the industry-academia-government collaboration Initiative.
  • ■ In April, Mazda held a driving seminar (comprising both lectures and practical training) for teams that would participate in the Student Formula Japan (with 34 students from 12 colleges and universities attending). The Company served as a sponsor of the Formula in September, and provided support in preparing for organizing the event from April through September.
  • ■ The Mazda Technical College accepted 26 people to its open college program (from June to August).
  • ■ At the Hiroshima Technique Fair held in November, Mazda hosted an exhibition booth. At the booth, a hands-on event was held to provide participants with opportunities to experience finishing processing for rotary-shaped paperweights and original button budges, and Mazda technical experts demonstrated automotive metalworking. Also employees who received the Medallion for Excellence in sheet metal bending technology at the 43rd WorldSkills Competition*2 presented their test project, and four types of Karakuri Kaizen®*3 mechanisms were exhibited.

Finishing processing for original button budges

*1 Mazda Technical College, approved by the Ministry of Health, Labor and Welfare, is an in-house education institution offering courses to high school graduates and selected employees in order to cultivate human resources that can play a central role in manufacturing at Mazda.
*2 The WorldSkills Competition is a competition for young people up to 22 years old (with a few exceptions) to demonstrate their excellence in skilled professions. Its objectives are to promote vocational training and to improve the standard of technical skills of the participating countries.
*3 Karakuri Kaizen® is a registered trademark of the Japan Institute of Plant Maintenance.

Mazda Volunteer Center

【Environment】【Human resources】【Community】

Objective

To make contributions to community through Mazda Group human resources

Initiatives

The Mazda Volunteer Center registers present and former Mazda Group employees and their family members who wish to become involved in volunteer activities, so they can respond to requests from local groups (primarily in Hiroshima Prefecture) for volunteer assistance. This Center was established in 1996, amid an increase in volunteer awareness among citizens following the Great Hanshin Earthquake. So far, volunteers from this Center have participated in a total of around 640 volunteer projects.

FY March 2016 Results

The Center dispatched 25 volunteers to 11 volunteer projects including helping out with venue set-up and removal at events for people with special needs, and assistance for people in wheelchairs.

Mazda Volunteer Center

Social Contribution Activities at Mazda Stadium

【Environment】【Community】

Objective

To contribute to community revitalization through making use of Mazda Stadium

Initiatives

Mazda acquired the naming rights for the Hiroshima Municipal Baseball Stadium (now known as Mazda Zoom-Zoom Stadium Hiroshima), and shows presence of both the Company and the city of Hiroshima while conducting social contribution activities through support for the stadium.

FY March 2016 Results
  • ■ To support the Hiroshima Prefecture’s carbon offset initiative, Mazda made a carbon offset of around 107 tons of CO2 emissions, which is equivalent to 149,000 kWh electricity for use in the lighting of night games at the stadium in 2015. The carbon offset credit was created by Hiroshima Prefecture with increasing CO2 absorption by forest.
  • ■ For each one million stadium visitors, Mazda donates one Mazda welfare vehicle to a social welfare organization. The cumulative number of visitors reached 10 million in April, and then 11 million in July. Accordingly, two vehicles were donated to organizations in Hiroshima City.

Welfare vehicle donation ceremony at the Mazda Stadium