The Hokkaido Kenbuchi Proving Ground is located in the town of Kenbuchi, Kamikawa-gun, Hokkaido. At this comprehensive vehicle proving ground, automotive cold-weather testings are conducted from January to February. Since its opening in 1990, the Hokkaido Kenbuchi Proving Ground has participated in socially beneficial activities with particular focus on community contributions, by supporting activities to develop Kenbuchi as a “picture book town”*1, and promoting initiatives taking advantage of the unique features of the proving ground.
*1 Mazda supports the Kenbuchi Picture Town Award and the Kenbuchi Exhibition of Original Paintings for Picture Books held in the Picture Book Museum, which serves as the center for the activities to develop Kenbuchi as a “picture book town.”
【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Mazda Foundation】Initiatives via Mazda Foundation
27th Hokkaido Kenbuchi Proving Ground Open Facility Event
To get to know people in the community and convey the Company’s gratitude
Every year since 1990, the Mazda staffs thank the people of the Kenbuchi town, who warmly welcome the staff each winter, by opening the Kenbuchi Proving Ground to the public and inviting local residents to attend a community event.
FY March 2016 Results
In January, Mazda held a community event, in which around 400 people, the largest-ever number, from Kenbuchi Town took part. The event programs included the following.
- ■ Winter activities (including a gymkhana race, an air board race, and toy scooping)
- ■ Bingo game (Winners were presented with Hiroshima specialties, etc.)
- ■ Hiroshima food fair*2 at the Kenbuchi town roadside station, concurrently held with the community event at the proving ground.
- ■ Invitation of six high school students of Kenbuchi town to participate in the 50th anniversary event of the Miyoshi Proving Ground and visit the Mazda Museum (in September).
The winner of the Bingo game receiving the prize.
*2 The Head Office (Hiroshima) has held the Kenbuchi Town and Hokkaido Food Fair every fall since 1988, where potatoes, pumpkins, rice and other specialties of Kenbuchi town are sold, promoting interaction.