CSR

Hofu Plant (Yamaguchi Prefecture)

The Hofu Plant, located in Hofu City, Yamaguchi Prefecture, comprises the automobile plant (Nishinoura District) and the transmission plant (Nakanoseki District). Since the commencement of operations there in 1981, the Hofu Plant has been focusing on the social contribution related to human resources development, and community contributions with the aim of developing in tandem with the local community.

Person in charge of promoting social contributions at Hofu Plant

Person in charge of promoting social contributions at Hofu Plant

Yukio Shimono
Hofu Plant

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Support for Regional Forest Protection Activities

【Environment】【Community】

Objective

To contribute to promotion of forest protection activities, thereby interacting with the community

Initiatives

Mazda agreed to participate in the “Water-Supply Forest Development in Collaboration with Corporations” program administrated by Yamaguchi Prefecture for water-using companies, and has been volunteering in forest protection activities since 2005. Mazda also agrees the Hofu City “Fureai-no-Morizukuri (increasing forest-touching)” program and employees has been cooperating as volunteers to weed and plant trees for “Fureai-no-Morizukuri (increasing forest-touching) program in the Saba River basin and Mt. Ohira (hosted by the Saba River Basin Morizukuri-no-Kai) since 2013.

Forest protection activities

Forest protection activities

FY March 2015 Results
  • ■ June: Around ten volunteers participated in the “Fureai-no-Morizukuri” program in the Saba River basin and Mt. Ohira, and engaged in weeding and tree planting.
  • ■ December: Around 30 volunteers participated in the “Water-Supply Forest Development” program, and engaged in thinning.

Hosting Tours of the Automobile Plant (Nishinoura)

【Human resources】【Community】

Objective

To promote children’s education and community interaction

Initiatives

The Hofu Plant has welcomed around 525,670 visitors since 1982 when the first plant in the Nishinoura District opened. Visitors come mainly from various organizations as well as local elementary and junior high schools, whose students observe the plant as part of their social studies classes.

FY March 2015 Results

Around 10,000 primary school and junior high school students toured the Hofu Plant.

Plant tour of children

Plant tour of children

33rd Mazda Invitational Youth Soccer Competition

【Human resources】【Community】

Objective

To contribute to the sound development of young people and promotion of community sports

Initiatives

Mazda has provided support to the Mazda Invitational Youth Soccer Competition hosted by the Hofu City Soccer Association since its inception. This tournament was established in commemoration of the completion of the Hofu Plant in 1982. Since then, this two-day event has been held every year during summer vacation. The tournament has established its position as a traditional competition that attracts powerful teams from Yamaguchi and its neighboring prefectures.

FY March 2015 Results

In August the tournament was held in the Hofu Athletic Stadium and other venues, with a total of around 400 players participating from 24 teams; 20 teams from Yamaguchi Prefecture (13 teams from Hofu City) and 4 teams from other prefectures.

Mazda invitational youth soccer competition

Mazda invitational youth soccer competition

On-Site Lectures/Seminars and Acceptance of Trainees/Internship Students

【Human resources】【Community】

Objective

To contribute to human resources education provided by schools in local communities

Initiatives

In response to requests from schools in local communities, since 2001 the Hofu Plant has assisted them in implementing activities to enhance students’ motivation for learning. The plant offers work experience programs for students, and dispatches its employees certified as Yamaguchi Meisters*1 to schools, at which they give lectures on work experience.

Workplace experience program for students

Workplace experience program for students

FY March 2015 Results
  • ■ The Hofu Plant accepted a total of around 40 students from 12 schools, including junior high schools, high schools, technical colleges, and universities.
  • ■ Dispatched employees certified as Yamaguchi Meisters to high schools to give lectures on work experience nine times (eight schools, around 180 students in total).

*1 A Yamaguchi Meister is a person who has been certified by Yamaguchi Prefecture as having outstanding techniques in the manufacturing field and enthusiasm for training next-generation technicians.

5th Tour for Hands-on Manufacturing Experience for Parents and Children

【Human resources】【Community】

Objective

To foster the next generation, who will play leading roles in the future, through hands-on manufacturing experience

Initiatives

With the goal of encouraging children to think and dream about the automotive society of the future and discover the joy of creating things, Mazda has offered hands-on manufacturing experience at its Hofu Plant since 2009.

FY March 2015 Results

As one of programs held in July at the Festival of Mazda Hoyukai Association*2 , the tour was conducted with around 700 participants, including elementary schoolchildren and their parents and guardians. There were three courses, covering the topics of “body,” “painting,” and “assembly.” The events included a robotic operation using a mini robot (body), creation of an original plate made by spraying color from a paint gun (painting), and attaching doors using tightening tools (assembly). The tour provided participants the opportunity to enjoy a hands-on manufacturing experience.

Manufacturing experience

Manufacturing experience

*2 A collaborative association consisting of 21 companies, including local parts manufacturers.

Mazda Car Carrier Loading Field Trip

【Human resources】【Community】

Objective

To support the learning of primary school and junior high school students

Initiatives

Mazda offers the Mazda Car Carrier Loading Field Trip to primary school and junior high school students, and their parents and guardians, during their summer holidays (since 2013).

FY March 2015 Results

In November, the Mazda Car Carrier Loading Field Trip was held using a large-scale car carrier moored at the dedicated docks located near the Hofu Plant premises, the first event at the Hofu Plant. A total of approximately 40 people, comprising children ranging from fourth grade to junior high school age and their parents and guardians, participated in this event.

Mazda car carrier loading field trip

Mazda car carrier loading field trip

Participation in the 22nd Love Hofu Flea Market

【Community】

Objective

To contribute to community revitalization through active participation in local events

Initiatives

The Love Hofu Flea Market is one of western Japan’s largest street flea markets, attracting more than 100,000 visitors every year. The Hofu Plant has taken part in the event since its inception in 1993. This flea market is the leading event of the Love Hofu Campaign.*3 Companies, the Chamber of Commerce and Industry, the local government, and shopping centers work together to organize the event. As the secretariat of the Love Hofu Campaign Promotion Companies, the Hofu Plant participates in planning and running the flea market, and presents the Mazda booth jointly with partner companies.

Love Hofu flea market (Mazda booth)

Love Hofu flea market (Mazda booth)

FY March 2015 Results
  • ■ From the Hofu plant, 270 employees and management members worked as volunteers to help out at the Mazda booth.
  • ■ A bazzar was held to sell goods donated by employees. Also, various food stalls were set up offering udon noodles, pan-fried noodles and other food made from locally produced ingredients. A portion of the proceeds from the flea market was donated to the Hofu City Social Work Council, and used as a fund for holding next year’s flea market. Mazda vehicles were also on display.

*3 The Love Hofu Campaign, proposed by Mazda and other companies in accordance with the philosophy, “A company is also a family member of the city,” commenced in April 1993, with the participation of 35 companies having factories in Hofu City, etc. Currently, 150 companies promote the campaign (the secretariat of which is located at the Mazda Hofu Plant).

Co-sponsorship and Support for the 45th Hofu Yomiuri Marathon

【Community】

Objective

To contribute to the promotion of sports and interaction with the community

Initiatives

In FY March 2015, Mazda co-sponsored and supported the Hofu Yomiuri Marathon, for the first time. The marathon is an event hosted by the Japan Association of Athletics Federations and held on the third Sunday of December every year.

FY March 2015 Results

■ In FY March 2015, Mazda began to serve as a sponsor of number cards. The Company provided six escort vehicles, and around 20 employees participated in the marathon as water station volunteers.

Hofu Yomiuri marathon (escort vehicles)

Hofu Yomiuri marathon (escort vehicles)

Contribution through Participation in Traditional Events and Cleanups Held in Communities

【Environment】【Community】

Objective

To contribute to community revitalization and beautification through participation in traditional events and cleanups held in communities

Initiatives

Mazda employees actively participate as volunteers in traditional events and cleanups held in communities, deepening exchanges with local residents and thereby encouraging community revitalization.

Cleanup volunteers on Tonomi beach

Cleanup volunteers on Tonomi beach

FY March 2015 Results

Employees from the Hofu Plant actively participated in the following events.

  • ■ April: Around 30 employees participated in the Usa Hachimangu Shrine Rhododendron Festival (to work as parking lot attendants).
  • ■ June: Around 30 employees participated in the Amidaji Temple Hydrangea Festival (to work as parking lot attendants).
  • ■ June: Around 30 employees of Mazda Group companies belonging to the Mazda Hofu Plant Safety and Health Association*4 participated in volunteer cleanup activities on Tonomi beach.
  • ■ June and November: A total of around 390 employees participated in cleanups of the area around Shin-Yamaguchi Station, and areas from the Hofu shopping center to Hofu Tenmangu Shrine.
  • ■ July: Seven teams participated in the 17th Cutter Race Competition of the Hofu Harbor Festival
  • ■ July: Around 130 employees participated in the 47th Hofu Dance Festival.
  • ■ November: Around 140 male employees participated in the divine Gojinko Festival of Hofu Tenmangu Shrine, known more commonly as the Hadakabo Matsuri (“half-naked man festival”), as sparsely-clad “hadakabo.”
  • ■ December: A total of around 10 employees participated in the rice-cake pounding event in the Hofu shopping center.
  • ■ February: 10 female employees participated in the Setsubun (Bean-Throwing Festival) of Hofu Tenmangu Shrine, as Fukumusume (lucky maidens).
  • ■ February: 15 employees participated in the 10th Nabe-1 Grand Prix (local one-pot meal competition) (to work as visitor guide staff).

*4 A collaborative association, consisting of 86 local companies, that supports production plant operations in terms of manufacturing and transport of parts, facility maintenance, etc.