CSR

Hofu Plant (Yamaguchi Prefecture)

The Hofu Plant, located in Hofu City, Yamaguchi Prefecture, comprises the automobile plant (Nishinoura District) and the transmission plant (Nakanoseki District). Since the commencement of operations there in 1981, the Hofu Plant has been focusing on the social contribution related to human resources development, and community contributions with the aim of developing in tandem with the local community.

Person in charge of promoting social contributions at Hofu Plant

Person in charge of promoting social contributions at Hofu Plant

Yukio Shimono
Hofu Plant

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Support for Regional Forest Protection Activities

【Environment】【Community】

Objective

To contribute to promotion of forest protection activities, thereby interacting with the community

Initiatives

Mazda agreed to participate in the “Water-Supply Forest Development in Collaboration with Corporations” program administrated by Yamaguchi Prefecture for waterusing companies, and has been volunteering in forest protection activities since 2005. Mazda also agrees the Hofu City “Fureai-no-Morizukuri (increasing forest-touching)” program and employees has been cooperating as volunteers to weed and plant trees for “Fureai-no-Morizukuri (increasing forest-touching) program in the Saba River basin and Mt. Ohira (hosted by the Saba River Basin Morizukuri-no-Kai) since 2013.

FY March 2016 Results
  • ■ June, November, March: Around 21 volunteers participated in the “Fureai-no-Morizukuri” program in the Saba River basin and Mt. Ohira, and engaged in weeding and tree planting.
  • ■ October: Volunteers participated in the “Water-Protecting Forest Development Workshop” program, and engaged in thinning.

Hosting Tours of the Automobile Plant (Nishinoura)

【Human resources】【Community】

Objective

To promote children’s education and community interaction

Initiatives

The Hofu Plant has welcomed around 537,000 visitors since 1982 when the first plant in the Nishinoura District opened. Visitors come mainly from various organizations as well as local elementary and junior high schools, whose students observe the plant as part of their social studies classes.

FY March 2016 Results

Around 10,000 primary school and junior high school students toured the Hofu Plant.

34rd Mazda Invitational Youth Soccer Competition

【Human resources】【Community】

Objective

To contribute to the sound development of young people and promotion of community sports

Initiatives

Mazda has provided support to the Mazda Invitational Youth Soccer Competition hosted by the Hofu City Soccer Association since its inception. This tournament was established in commemoration of the completion of the Hofu Plant in 1982. Since then, this two-day event has been held every year during summer vacation. The tournament has established its position as a traditional competition that attracts powerful teams from Yamaguchi and its neighboring prefectures.

FY March 2016 Results

In August the tournament was held in the Hofu Athletic Stadium and other venues, with a total of around 400 players participating from 24 teams; 20 teams from Yamaguchi Prefecture (13 teams from Hofu City) and 4 teams from other prefectures.

Mazda invitational youth soccer competition

On-Site Lectures/Seminars and Acceptance of Trainees/Internship Students

【Human resources】【Community】

Objective

To contribute to human resources education provided by schools in local communities

Initiatives

In response to requests from schools in local communities, since 2001 the Hofu Plant has assisted them in implementing activities to enhance students’ motivation for learning. The plant offers work experience programs for students, and dispatches its employees certified as Yamaguchi Meisters*1 to schools, at which they give lectures on work experience.

FY March 2016 Results
  • ■ The Hofu Plant accepted a total of around 67 students from 18 schools, including junior high schools, high schools, technical colleges, and universities.
  • ■ Dispatched employees certified as Yamaguchi Meisters to high schools to give lectures on work experience (11 times, at five schools).

*1 A Yamaguchi Meister is a person who has been certified by Yamaguchi Prefecture as having outstanding techniques in the manufacturing field and enthusiasm for training nextgeneration technicians.

Mazda Car Carrier Loading Field Trip

【Human resources】【Community】

Objective

To support the learning of children

Initiatives

Mazda has offered the Mazda Car Carrier Loading Field Trip since 2013 to primary school and junior high school students, which can be used as a social study opportunity.

FY March 2016 Results

In November, the Mazda Car Carrier Loading Field Trip was held using a large-scale car carrier moored at the dedicated docks located near the Hofu Plant premises, the first event at the Hofu Plant. A total of 42 people, comprising children ranging from fourth grade to junior high school age and their parents and guardians, participated in this event.

Mazda car carrier loading field trip

Participation in the 23nd Love Hofu Flea Market

【Community】

Objective

To contribute to community revitalization through active participation in local events

Initiatives

The Love Hofu Flea Market is one of western Japan’s largest street flea markets, attracting more than 100,000 visitors every year. The Hofu Plant has taken part in the event since its inception in 1993. This flea market is the leading event of the Love Hofu Campaign*2. Companies, the Chamber of Commerce and Industry, the local government, and shopping centers work together to organize the event. As the secretariat of the Love Hofu Campaign Promotion Companies, the Hofu Plant participates in planning and running the flea market, and presents the Mazda booth jointly with partner companies.

FY March 2016 Results
  • ■ From the Hofu plant, 330 employees and management members worked as volunteers to help out at the Mazda booth.
  • ■ A bazaar was held to sell goods donated by employees. Also, various food stalls were set up offering udon noodles, pan-fried noodles and other food made from locally produced ingredients. A portion of the proceeds from the flea market was donated to the Hofu City Social Work Council, and used as a fund for holding next year’s flea market. Mazda vehicles were also on display.

Love Hofu flea market (Mazda booth)

*2 The Love Hofu Campaign, proposed by Mazda and other companies in accordance with the philosophy, “A company is also a family member of the city,” commenced in April 1993, with the participation of 35 companies having factories in Hofu City, etc. Currently, 150 companies promote the campaign (the secretariat of which is located at the Mazda Hofu Plant).

23rd Love Hofu Mazda Ekiden Road Relay Race

【Community】

Objective

To promote interaction with the community by opening plant grounds for public events

Initiatives

The Hofu Plant has hosted the Ekiden road relay race on its plant premises since 1994. This event, open to members of the general public as well as Mazda employees, is held as part of the Love Hofu Campaign*2, serving as an opportunity to deepen friendships with local residents.

FY March 2016 Results

■ In February, in addition to 32 teams in the In-house Category, in which Mazda employees competed by division, 59 teams in the Community Category from both within and outside Yamaguchi Prefecture participated (a total of around 720 runners from 91 teams including children and adults) (The course in FY March 2016: around 13.3km consisting of eight legs).

Love Hofu Mazda Ekiden Road Relay Race

Co-sponsorship and Support for the 46th Hofu Yomiuri Marathon

【Community】

Objective

To contribute to the promotion of sports and interaction with the community

Initiatives

Since FY March 2015, Mazda has co-sponsored and supported the Hofu Yomiuri Marathon, which is held on the third Sunday of December every year (sponsored by Japan Association of Athletics Federations).

FY March 2016 Results

■ Mazda served as a sponsor of number cards. The Company provided six escort vehicles, and around 20 employees participated in the marathon as water station volunteers.

Donation of Reusable Goods to Orphanages

【Community】

Objective

To support those who leave orphanages and start living by themselves for work, etc.

Initiatives

Reusable clothes, home appliances, furniture and other living ware of mainly the Hofu Plant employees have been donated to orphanages in Yamaguchi Prefecture since 2010.

FY March 2016 Results

Reusable clothes (in over 20 cardboard boxes), with home appliances, desks, beds, etc. were donated to four orphanages in Hofu, Yamaguchi and Sanyo Onoda Cities.

■ In FY March 2015, Mazda began to serve as a sponsor of number cards. The Company provided six escort vehicles, and around 20 employees participated in the marathon as water station volunteers.

Hofu Yomiuri marathon (escort vehicles)

Hofu Yomiuri marathon (escort vehicles)

Contribution through Participation in Traditional Events and Cleanups Held in Communities

【Environment】【Community】

Objective

To contribute to community revitalization and beautification through participation in traditional events and cleanups held in communities

Initiatives

Mazda employees actively participate as volunteers in traditional events and cleanups held in communities, deepening exchanges with local residents and thereby encouraging community revitalization.

FY March 2016 Results

Employees from the Hofu Plant actively participated in the following events.

  • ■ April: Around 40 employees participated in the Usa Hachimangu Shrine Rhododendron Festival (to work as parking lot attendants, etc.)
  • ■ April, May: 15 employees participated in the Spring “Shiawasemasu” Festa as the operation staff members.
  • ■ June: Around 50 employees participated in the Amidaji Temple Hydrangea Festival (to  work as parking lot attendants).
  • ■ June: Some employees of Mazda Group companies belonging to the Mazda Hofu Plant Safety and Health Association*3 participated in volunteer cleanup activities on Tonomi beach.
  • ■ July and November: A total of around 350 employees participated in cleanups of the area around Shin-Yamaguchi Station, and areas from the Hofu shopping center to Hofu Tenmangu Shrine.
  • ■ October: 26 employees participated in the preparation for the Hanamikosha Sanshiki ceremony of Hofu Tenmangu Shrine.
  • ■ November: 140 male employees participated in the divine Gojinko Festival of Hofu Tenmangu Shrine, known more commonly as the Hadakabo Matsuri (“half-naked man festival”), as sparsely-clad “hadakabo.”
  • ■ December: A total of 25 employees participated in the rice-cake pounding event in the Hofu shopping center.
  • ■ January: Around 20 employees participated in the 11th Nabe-1 Grand Prix (local onepot meal competition) in the Winter “Shiawasemasu” Festa (for venue set-up and visitor guide).
  • ■ February: Some female employees participated in the Setsubun (Bean-Throwing Festival) of Hofu Tenmangu Shrine, as Fukumusume (lucky maidens).

Cleanup volunteers along Yamaguchi City Park Road

Gojinko Festival of Hofu Tenmangu Shrine

Rice-cake pounding in the Hofu shopping center

*3 A collaborative association, consisting of 86 local companies, that supports production plant operations in terms of manufacturing and transport of parts, facility maintenance, etc.