CSR

Heart-Warming Activities on a -7°C Proving Ground

Hokkaido Kenbuchi Proving Ground Open Facility Event

[Japan] Mazda Motor Corporation

Shouts of Joy during a Ring-Toss and Obstacle Course  in the Snow

Shouts of Joy during a Ring-Toss and Obstacle Course in the Snow

From January to February, Mazda conducts automotive cold-weather tests at the Hokkaido Kenbuchi Proving Ground. Every year since 1990, the Mazda staffs thank the people of Kenbuchi-cho, who warmly welcome the staff each winter, by opening the Kenbuchi Proving Ground to the public and inviting local residents to attend a community event.
In February 2018, we held the 29th annual exchange event with the local community. In the snowy weather, approximately 370 people from the town participated in a ring-toss game on the snow, an obstacle course competition, and bingo games.
They also participated in a gymkhana race, as well as a Mazda CX-8 test drive on a straight test course with a Mazda employee on the passenger seat. Participants from the town enjoy this exchange event every year, with comments such as "It was fun to drive the CX-8" and "The games were fun."

Hokkaido Kenbuchi Proving Ground Open Facility Event


By the numbers
Duration of event: 28 years