CSR

Initiatives with Roads and Infrastructure

Initiatives toward Realizing a Safe Automotive Society with ITS*1

Traffic accidents and congestion are serious social problems in many countries and cities. To solve these problems, worldwide efforts have been taken to introduce advanced technologies for roads and automobiles. As an automobile manufacturer, Mazda has been proactively supporting the ITS project and working collaboratively with the government, local communities, and related companies in order to realize a society where the road traffic is safe and accident-free.

*1 ITS: Intelligent transport system uses telecommunications technology to bring together vehicles, people, and the traffic environment, with the aim of easing traffic congestion and reducing the number of accidents throughout Japan.

Technology to Notify the Driver of Unseen Dangers

Mazda is promoting research and development of ITS as a means to monitor the objects in a distant position that cannot be detected by Mazda’s advanced technology i-ACTIVSENSE or the areas in an intersection that cannot be seen from the driver.

Advanced Safety Vehicle “Mazda Atenza ASV-5”

Mazda has developed Mazda Atenza ASV-5*2 which is equipped with the advanced driving safety support system. The vehicle is designed to eliminate blind-spots and supports hazard recognition in 360-degrees through a combination of vehicle-to-vehicle, street-to-vehicle and pedestrian-to-vehicle communication technologies and on-board autonomous sensors. The intuitive HMI displays hazards surrounding the driver in all directions including blind spots, and does not interfere with the operation of the vehicle.
When the driver fails to recognize a hazard, and a risk of collision arises, the HMI warns the driver to brake.

*2 ASV: Advanced Safety Vehicle

Demonstration test for Streetcar-to-Vehicle Communication ASV

In October 2013, in Hiroshima City where about 150,000 people use streetcars each day, the world’s first demonstration test for the streetcar-to-vehicle communication + autonomous safety technology was conducted jointly by the University of Tokyo, Mazda, Hiroshima Electric Railway, and National Traffic Safety and Environment Laboratory*3 Mazda Motor Corporation. The findings on the test are as follows:

  • ■ Effectiveness of preventing collisions in situations such as when a vehicle turns right or enters the streetcar's path in order to pass a stopped vehicle.
  • ■ Effective in preventing accidents by coordinating with a smartphone application for the early detection of pedestrians who are in positions difficult for the driver to see.

*3 The test was conducted as one of the post-congress tour events for the ITS World Conference Tokyo 2013

ITS Demonstration Tests on Public Roads in the Hiroshima Region

Demonstration Tests on Public Roads

ITS Projects Mazda Participates

Project Description Organizer
Smart Way Research and preparation of next-generation road systems using ITS technology, linking people, vehicles, and roads by means of information, mainly for expressways and toll roads Road Bureau, Ministry of Land, Infrastructure, Transport and Tourism
DSSS (Driving Safety Support Systems) Research and development of driving safety support systems utilizing road-vehicle communication, in which signals are transmitted between vehicles and the road infrastructure, as well as systems to enable smooth traffic flow National Police Agency, UTMS*4
ASV (Advanced Safety Vehicle) Research and development of driving safety support systems utilizing inter-vehicle communication, in which signals are transmitted between vehicles Road Transport Bureau, Ministry of Land, Infrastructure, Transport and Tourism
ITS Connect Promotion Council Promoting verification of road-vehicle/inter-vehicle systems and development/ dissemination of driving safety support systems to solve problems in practical applications of driving safety support systems, in cooperation with relevant government authorities and industries Cabinet Secretariat

*4 Universal Traffic Management Society of Japan

Mazda’s Safety Initiatives and Primary Safety Technologies

Mazda’s Safety Initiatives and Primary Safety Technologies

SAFETY TECHNOLOGY