What Mazda's safety technologies aim to provide
In March 2007, Mazda announced its long-term vision for technology development: “Sustainable Zoom-Zoom.” The basic policy of the vision is to “provide all customers who purchase Mazda vehicles with driving pleasure as well as outstanding environmental and safety performance.” According to this vision, Mazda will address the issue of traffic safety, which requires a multi-faceted, balanced, and comprehensive approach, by providing all its customers with excellent safety performance, through vehicle engineering, the field in which Mazda can take the initiative.
While continuing to keep up with the cutting edge of safety advancements, Mazda has been working to make safety technologies both more functional and more economical, believing that these technologies will demonstrate their true value only when their use becomes widespread.
Mazda Proactive Safety: Mazda’s Safety Philosophy
Mazda's safety philosophy, which guides the research and development of safety technologies, is based on understanding, respecting and trusting the driver.
To drive safely, it is essential to recognize potential hazards, exercise good judgment and operate the vehicle in an appropriate fashion. Mazda aims to support these essential functions so that drivers can drive safely and with peace of mind, despite changing driving conditions.
Since drivers are human begins are fallible, Mazda offers a range of technologies which help to prevent or reduce the damage resulting from an accident.
By providing a good driving environment and excellent handling stability to support the drivers’ safer driving, Mazda aims to maximize the range of ordinary driving conditions in which the driver can concentrate on driving without anxiety or stress.
If the risk of an accident increases, the sensing functions on the vehicle provide hazard alerts to help the driver avoid danger, thereby supporting safer driving.
Moreover, understanding that human nature means that mistakes or errors cannot be totally eliminated, Mazda offers safety functions on its vehicles that help prevent such human errors as much as possible, and if an accident occurs, reduce the resulting damage.
While implementing measures appropriate for each accident risk so as to reduce the risk as soon as possible, Mazda places the highest focus on improving ordinary driving conditions to remove possible causes of an accident rather than on a “what if”-based approach (preparing for possible results). Through providing these safety technologies based on a respect and understanding of human nature, Mazda supports safer and secure driving.
Third Party Safety Evaluations
Rating by vehicle model
(As of July 31, 2016)
Change in rating in the last three years
*1 Japan New Car Assessment Tests: Vehicle collision safety performance evaluations conducted by the National Agency for Automotive Safety and Victims’ Aid. For collision safety performance, 5-Star is the highest possible rating.
*2 National Highway Traffic Safety Administration's 5-Star Safety Ratings program. 5-Star is the highest possible rating.
*3 Insurance Institute for Highway Safety: Collision safety performance evaluations by an independent, nonprofit organization funded by auto insurers. Top Safety Pick + (Plus) is the highest possible rating.
*4 European New Car Assessment Programme: An independent agency comprised of the transport authorities of European countries, etc. 5-Star is the highest possible rating.
*5 Not introduced in the US as of July 31, 2016
*6 As of the end of July 2016. New-generation models were the target of evaluation.
*7 Not evaluated