As the number of traffic deaths is on an increasing trend both in Japan and worldwide, the World Health Organization (WHO) reports that worldwide the death toll has reached 1.25 million*1 annually. Believing that the continuous improvement of vehicle safety is one of the most important issues facing automobile makers, Mazda promotes initiatives to improve safety.
*1 2013 statistic value
Mazda’s Basic Approach to Safety
Aiming to achieve a safe and accident-free automotive society from the three viewpoints of vehicles, people, and roads and infrastructure, Mazda is promoting safety initiatives.
Three Viewpoints of Safety Initiatives