Mazda has adopted a long-term vision for technology development called "Sustainable Zoom-Zoom" and is working to help achieve a sustainable future.
Provide All Customers who Purchase Mazda Vehicles
with Driving Pleasure as well as
Outstanding Environmental and Safety Performance.
Mazda announced its long-term vision for technology development "Sustainable Zoom-Zoom" in March 2007. The basic policy of the vision is to "provide all customers who purchase Mazda vehicles with driving pleasure as well as outstanding environmental and safety performance." This vision commits Mazda to making vehicles that always excite and that embody a "Zoom-Zoom" feeling, meaning they look inviting to drive, are fun to drive and make you want to drive them again, helping to achieve an exciting, sustainable future for vehicles, people, and the Earth.
The Zoom-Zoom tree
"The Zoom-Zoom tree" embodies the Zoom-Zoom concept and its spread throughout society. The tree absorbs the "ONE MAZDA" corporate culture as nutrients through firmly planted roots. As it continues to grow, the left branch represents the environment, the right branch represents safety, and the treetop embodies the Zoom-Zoom concept.