Environmental problems, including global warming, are issues of critical importance for the human race. Mazda actively adopts initiatives to promote a low-carbon, recycling-oriented society in harmony with nature, in cooperation with local governments, industrial organizations, and non-profit organizations. These efforts are reflected in all of Mazda’s corporate activities with the aim of achieving a sustainable society.
Philosophy and Policies
Mazda carries out its corporate activities with the aim of fulfilling its corporate vision.
To this end, Mazda established the Mazda Global Environmental Charter as the basic policy for environmental matters in the Mazda Group. The Charter, which states “The Mazda Group aims to promote environmental protection and contributes to a better society while maintaining harmony with nature in its business activities worldwide,” along with the five Action Guidelines from the basis of Mazda’s approach to the environment. The Company carries out corporate activities related to products and technologies; manufacturing, logistics, and office operations; social contributions, respectively in consideration of the environment.
Specific targets and results are laid out in the Mazda Green Plan, the Company’s environmental mid-term plan. By using the PDCA (plan-do-check-act) cycle when executing activities and following up on their results, Mazda can effectively reduce impact on the environment. In FY March 2015, Mazda executed various efforts in each area based on the Mazda Green Plan 2020, and was able to achieve most of its goals.
Philosophy and Policies for Environmental Initiatives
Mazda Environmental Promotion Framework
Mazda has established three committees under the CSR Management Strategy Committee, chaired by the president of the Company, to promote environmental management throughout the Group. These are the Product Environment Committee, the Business Site Environment Committee, and the Social Contribution Committee.
Each committee sets targets, and monitors results and progress, under the “Mazda Green Plan 2020” mid-term environmental plan.
Mazda Environmental Promotion Framework (as of March 31, 2015)
Mazda’s Vision of a Future Society and its Relationship with Vehicles
Around 2050: A sustainable society that aims for low-carbon, recycling-oriented, and coexisting in harmony with nature
With the goal of a 50% reduction in greenhouse gases globally by 2050 (compared with 1990 levels), a target agreed to at the G8 Summit at Toyako, Hokkaido, in 2008, the world has begun working toward the achievement of a low-carbon society with a reduced burden on the environment by revising energy-use patterns.
This movement is paving the way toward a sustainable society that values recycling in order to effectively use limited resources, one that also coexists in harmony with nature, as well as allowing for the stable continuation and progress of humankind. Specific efforts include, but are not limited to, diversification of energy sources (renewable sources such as solar power, and non-CO2-emitting sources such as hydrogen and biofuels), diffusion of activities based on the three Rs (reduce, reuse and recycle), and promotion of biodiversity.
Regarding vehicles, demand the world over has diversified to include preferences based on regional needs, vehicle characteristics, fuel performance and characteristics, and other factors. This demand profile will only grow more complex in the future. A multi-solution approach is needed to respond to these diverse demands. Mazda’s expectation is that greatly improved internal combustion engines, alternative fuels such as natural gas and biofuels, and new types of vehicles that do not emit CO2 by using energy sources such as electricity and hydrogen, and other such innovations, will provide those solutions. Going forward, Mazda believes it is necessary to push the limits of what is possible as the Company carefully plots the direction for its brand and technologies.
Around 2020: A low-carbon society in which CO2-reducing technologies have become widespread
Around 2020, Mazda sees society on the way toward achieving a sustainable society while still maintaining the use of fossil fuels (oil based fuels, etc.) as its basic energy source.
From energy security viewpoint, we expect the evolution of efficient fuel-use-technology for diverse fuels meeting with unique characteristics of each market/ country, and the further introduction of low-carbon technology for several kinds of fuel/energy (electricity, gas, etc.)/materials/products covering all life-cycle processes (from production to consumption by users). Many products and services will be evaluated based on their environmental performance throughout their life cycle.
Regarding vehicles, highly efficient internal-combustion engines—such as gasoline and diesel engines, using liquid fuels (oil, biofuels, etc.), which account for most of the energy for mobility because of their high energy-preservation characteristics—will be mainly used as a base, and additional innovations that contribute to increased fuel economy, such as fuel-saving technologies (idling-stop systems, regenerative braking, hybrid systems), highly efficient transmissions, and reduced vehicle weight will also be implemented. Moreover, technological innovations to support combustion technologies corresponding to diverse fuels and use of natural gas or biofuels that emit less CO2 are also expected. At the same time, electric vehicles, which do not emit CO2 during running, will also be introduced.
On top of these trends, large-scale approaches such as reducing traffic congestion in urban areas will contribute toward the greater goal of realizing a low-carbon society.