Environmental Communication

Under the Mazda Global Environmental Charter, Mazda carries out a wide variety of environmental protection activities related to products and technologies; manufacturing, logistics, and office operations; and social contributions. The Company appropriately discloses information on each of these activities, and ensures opportunities for dialogue with the stakeholders concerned, thereby striving to respond promptly and appropriately to social problems.

Participation in Environmental Exhibits and Events

Mazda actively participates in various environment-related exhibitions and events, for the purpose of gaining stakeholders’ understanding regarding its environmental initiatives and hearing their broad range of opinions. Mazda adopts a wide range of approaches to communicate about the environment, such as introducing its advanced environmental technologies at motor shows all over the world and offering test-drives of its vehicles equipped with SKYACTIV TECHNOLOGY at various events held in and outside Japan.
In FY March 2015, by presenting technologies such as clean diesel engines and prototype parts made from the bio-based engineering plastic, Mazda explained its measures to address energy-and global-warming-related issues, resource recycling, and cleaner emissions.

Environment-Related Events that Mazda Joined in FY March 2015 (Mazda Unconsolidated)

Event Sponsor Dates
Eco & Safety Kobe Car Life Festa 2014* Ministry of the Environment, Kobe City, Japan Automobile Federation (JAF) May 17, 18, 2014
Automotive Engineering Exposition 2014 Society of Automotive Engineers of Japan May 21-23, 2014
Eco Life Fair 2014 Ministry of the Environment June 7, 8, 2014
Hiroshima Environment Day Hiroshima Prefecture June 8, 2014
Kankyo Hiroba Sapporo* Kankyo Hiroba Sapporo 2014 Executive Committee August 1-3, 2014
“How Far Does a Dragonfly Fly?” project Yokohama Environmental City Building Collaborative Project August 4-7, 2014
Hakuba EV/PHV Wonderland 2014 Japan EV Club September 6, 7, 2014
Kitakyushu Eco-Life Stage* Kitakyushu Eco- Life Stage Executive Committee October 11, 12, 2014
Tech biZ Expo 2014* Nagoya International Trade Fair Commission October 22-24, 2014
Symposium commemorating the foundation of the Clean Diesel Promotion Association* Clean Diesel Promotion Association November 8, 9, 2014
Green Innovation EXPO2014 The Society of Chemical Engineers, Japan Japan Management Association November 12-24, 2014
Eco Innovation Messe 2014 in Hiroshima Executive Committee of Eco Innovation Messe 2014 in Hiroshima, Hiroshima Prefecture, Hiroshima City, etc. November 21, 22, 2014
Automotive Engineering Exposition Nagoya 2014 Society of Automotive Engineers of Japan December 11, 12, 2014
Eco-Products 2014 Japan Environmental Management Association for Industry, Nikkei Inc. December 11-13, 2014

* Participated as a member of the Clean Diesel Promotion Association.

Reducing Environmental Impact Generated by Communication Activities

Mazda has been working to reduce the environmental impact generated by its communication activities.

Environmental considerations in event operation
  • ■ Reusing/recycling booth decorating items
  • ■ Decreasing the amount of handouts to reduce CO2 emissions
  • ■ Implementing carbon offset by calculating CO2 emissions from event activities
Environmental considerations in preparing publishing materials
  • ■ Adopting FCS-certified paper, waterless printing, and vegetable oil ink
  • ■ Implementing carbon offset by calculating CO2 emissions from the printing and bookbinding processes

Carbon Offset Certificate

Carbon Offset Certificate

Use of Website and Publishing Materials

Mazda ensures environmental communication in a wide variety of ways in consideration of matters of interest that each stakeholder may have and media that he/she may frequently use. Mazda uses images and computer graphics on its website in order to provide easy-to-understand explanations of environmental technologies. Reinforcing the use of social media, the Company disseminates information in a timely manner, and uses the comments provided to the Company for its daily operations.
For the Mazda Sustainability Report, the Company has prepared both in-depth and digest versions, as well as PDF/HTML/booklet versions, in consideration of stakeholders’ needs regarding the edition method/media to be used. The results of the collected questionnaires and the number of visitors to the website are provided to the executive officer in charge of related affairs, as well as to production members, as feedback, and used for planning the next fiscal year’s version.


Eco-Products Exhibition

At the Eco-Products 2014 event in December 2014, Mazda presented an environmental education quiz show for elementary and junior high school students, providing them with opportunities to think and deepen their understanding about various efforts undertaken by the automotive industry to reduce CO2 emissions and how vehicle users can cooperate in promoting such efforts.
As part of the event, the Minister's Prize, the Ministry of Land, Infrastructure, Transport and Tourism (the Eco-Products Category) of the 11th Eco-Products Awards, was presented to the clean diesel engine SKYACTIV-D 1.5. This served as a good opportunity to let visitors to the venue know more about Mazda’s efforts. In addition, the Company exhibited biomaterials to be adopted for the new Roadster/MX-5, launched in 2015, and this was the first rollout to the general public.

In-House Awareness-Raising Activities

To raise environmental awareness among its employees, Mazda conducted a wide range of activities in FY March 2015 including the following.

Eco Walk Commuting Program

In order to raise employees’ environmental consciousness and encourage them to take better care of their health, employees who walk two kilometers or more as part of their daily commute to work are rewarded with an addition of ¥1,500 per month to their commuting allowance.

Lunchtime Lighting Halved

Efforts to reduce lighting in Mazda offices and plants during lunch breaks to half the normal levels have continuously been promoted.

Light-Down Campaign (Light-Down Japan 2014)

Mazda and its domestic Group companies participated in the Light-Down Campaign promoted by Ministry of the Environment. They turned off lights at each of their sites in Japan, thereby saving around 60 thousand kWh of electricity, equivalent to around 36 tons of CO2 emissions (From 8 p.m. to 10 p.m., estimated figures).

  • ■ Mazda Motor Corporation shut off lighting of its signboards and indoor lighting every night from the summer solstice in June to Tanabata, the Star Festival (July 7) (17 sites).
  • ■ Nation-wide 710 production/business sites of 45 Mazda Group companies in Japan participated in the campaign (On the summer solstice and Tanabata).

The Company also encouraged the employees to privately participate in the campaign, and a total of around 30 thousand employees and family members of Mazda and its Group companies in Japan turned off their lights from 8 p.m. to 10 p.m. on both the summer solstice and Tanabata.

Companies that Participated in the Light- Down Campaign 2014

  1. 1. Mazda Motor Corporation
  2. 2. Mazda Ace Co., Ltd.
  3. 3. Mazda Engineering & Technology Co., Ltd.
  4. 4. Kurashiki Kako Co., Ltd.
  5. 5. Yoshiwa Kogyo Co., Ltd.
  6. 6. Toyo Advanced Technologies Co., Ltd.
  7. 7. Mazda Processing Chugoku Co., Ltd.
  8. 8. Mazda Logistics Co., Ltd.
  9. 9. Japan Climate Systems Corporation
  10. 10. Hakodate Mazda Co., Ltd.
  11. 11. Tohoku Mazda Co., Ltd.
  12. 12. Fukushima Mazda Co., Ltd.
  13. 13. Koushin Mazda Co., Ltd.
  14. 14. Kita-Kanto Mazda Co., Ltd.
  15. 15. Kanto Mazda Co., Ltd.
  16. 16. Shizuoka Mazda Co., Ltd.
  17. 17. Tokai Mazda Sales Co., Ltd.
  18. 18. Hokuriku Mazda Co., Ltd.
  19. 19. Keiji Mazda Co., Ltd.
  20. 20. Kansai Mazda Co., Ltd.
  21. 21. Nishi-Shikoku Mazda Co., Ltd.
  22. 22. Kyushu Mazda Co., Ltd.
  23. 23. Minami-Kyushu Mazda co., Ltd.
  1. 24. Okinawa Mazda Sales Co., Ltd.
  2. 25. Mazda Chuhan Co., Ltd.
  3. 26. Mazda Parts Co., Ltd.
  4. 27. Mazda Parts Sales Hiroshima Co., Ltd.
  5. 28. Mazda Parts Sales Yamaguchi Co., Ltd.
  6. 29. Aomori-Mazda Automobile Corporation
  7. 30. Mazda Enfini Aomori Corporation
  8. 31. Mazda Enfini Tomiseki Corporation
  9. 32. Chiba Mazda Co., Ltd.
  10. 33. Tokyo Mazda Sales Co., Ltd.
  11. 34. Mazda Odawara Co., Ltd.
  12. 35. Eunos Sansho Co., Ltd.
  13. 36. Kyoto Mazda Co., Ltd.
  14. 37. Kobe Mazda Co., Ltd.
  15. 38. Okayama Mazda Co., Ltd.
  16. 39. Tottori Mazda Co., Ltd.
  17. 40. Hiroshima Mazda Co., Ltd.
  18. 41. Enfini Hiroshima Co., Ltd.
  19. 42. Yamaguchi Mazda Co., Ltd.
  20. 43. Niitech Co., Ltd.
  21. 44. Ondo Corporation
  22. 45. Maps Co., Ltd.
  23. 46. Toho Industrial Co., Ltd.

President’s Messages during Environment Month

The president transmitted messages to the entire Company during Environment Month (June), emphasizing the importance of thinking about and taking action for the environment. In FY March 2015, the president placed a special focus on the importance of raising employees’ awareness of the prevention of global warming and the conservation of water as one of the natural resources.

Environmental Education during Environment Month

To encourage every employee to think about and take action for the environment, educational programs regarding general environmental issues, importance of water resources, Mazda’s environmental initiatives, and environmental conservation activities in the workplace have been implemented, in conjunction with basic education on ISO 14001.