Mazda is striving to improve customer satisfaction through providing a Mazda brand experience that exceeds customer expectations.
Providing the Mazda Brand Experience to Customers
The Mazda Group promotes brand value management. By enhancing its brand value, the Group aims to increase the number of enthusiastic Mazda fans and attain its business growth, thereby consequently enhancing its corporate value. In the Structural Reform Stage 2, a medium-term business plan, the Group sets forth global sales and network enhancement as one of its main initiatives to improve brand value.
With a view to building special bonds with customers in more than 130 countries and regions where Mazda vehicles are sold, Mazda pushes forward with various initiatives in cooperation with local distributors/dealerships to provide customers with a Mazda brand experience in all stages of their car ownership.