Providing an Ownership Experience that Exceeds Customer Expectations
Aiming to provide customers with an ownership experience that exceeds their expectations and makes them feel the brand maintaining special bond with them, Mazda delivers Mazda’s unique value to customers through every touch point with customers, in terms of quality, products, sales, and customer service and human resources based on its Corporate Vision.
Working Together with Local Distributors to Provide Customers with Pleasure and Excitement
I am in charge of promoting brand strategies in the Chinese market. In China, Mazda has established two distributors* as joint ventures with local companies. We have held the China Marketing Forum since 2013, because a cooperative approach by the two distributors and Mazda Motor Corporation is crucial to further enhance our brand value. At the Forum in December 2014, discussions were held on “What we should do to provide customers with pleasure and excitement that exceed their expectations,” based on customers’ opinions from market surveys, etc.
I will continue to work together with two distributors for further enhancement of our brand value.
* Changan Mazda Automobile Co., Ltd. and FAW CAR CO., Ltd.
China Market Support Department,
China Business Division