Innovation 3

Industry-Academia-Government Collaboration Initiatives

Mazda, establishing the Industry-Academia-Government Collaboration Secretariat, has promoted collaboration with government authorities and universities, aiming to resolve business issues by obtaining new knowledge and viewpoints from outside the Company, and thereby broadly contributing to society. By visualizing such collaborative activities and sharing relevant information with government authorities and universities, the Company aims to achieve the maximum outcomes from its daily efforts. Moreover, Mazda, through collaboration with government, academia and industry, has contributed to the local community in terms of recruitment of local people, human resources development, and the production of human resources.

Participating in World-Leading National Projects and Joint Studies

Mazda participates in world-leading national projects and joint studies with external research institutions, with the aim of solving social problems facing the automobile industry.

Relevant government institutions/organizations Project name Outline

Ministry of Economy, Trade and Industry / New Energy and Industrial Technology Development Organization / Innovative Structural Materials Association

Development of Innovative New Structural Materials Technology*1

Research and development on structural materials, bonding technology, etc., to fundamentally reduce the weight of automobiles and other transportation equipment, for the purpose of reducing CO2 emissions

Ministry of Economy, Trade and Industry / New Energy and Industrial Technology Development Organization / Thermal Management Materials and Technology Research Association

Research and development on innovative technology to utilize unused thermal energy*2

Research on technology to make use unused energy*3 released as thermalenergy into the atmosphere

*1 Development of Innovative New Structural Materials Technology
Research and development on innovative technology to utilize unused thermal energy
 In Japan, refers to the energy consumed in the living environment, industry, and transportation fields and released as unused heat energy into the atmosphere.

Industry-Academia-Government Collaboration in Hiroshima

As a company with its development and production facilities based mainly in Hiroshima Prefecture, Mazda believes that cooperation with local business and industry is very important. Under this belief, Mazda is collaborating with the Chugoku Bureau of Economy, Trade and Industry, Hiroshima Prefecture, Hiroshima City, Hiroshima Industrial Promotion Organization, and Hiroshima University to support local automobile-related companies and promote innovation and the vitalization of the region. The 2030 Industry-Academia-Government Collaboration Vision was established in January 2015. The six member organizations cooperate in seeking out new frameworks to support local businesses and investigating nextgeneration automotive societies.

The 2030 Industry-Academia-Government Collaboration Vision
  • ■ Transform Hiroshima into a hub that attracts people seeking innovative automotive technologies and dynamic car culture, and a place that continually produces technologies that amaze the world.
  • ■ Industry, government and education sectors work together to nurture human resources capable of innovation across all generations, and enliven the region through Monotsukuri (product development and manufacturing).
  • ■ Develop Hiroshima’s unique Industry-Academia-Government Collaboration into a leading model for “regional empowerment” in Japan, serving also as a benchmark for the rest of the world.

Establishment of Hiroshima Council for the Promotion of Collaboration between Government, Academia and the Automobile Industry

For the purpose of promoting the realization of the 2030 Industry-Academia-Government Collaboration Vision, the Hiroshima Council for the Promotion of Collaboration between Government, Academia and the Automobile Industry (hereafter, the “Hiroshima Automobile Council”) was established in June 2015. The Hiroshima Automobile Council has set up three committees and four specialized work groups to draw up the ideal to aim at for 2030, the goal for 2020, related measures, and road maps. Specific activities have also been started. The progress of the specific activities was reported to the Hiroshima Council representatives’ meeting held in January and July 2016. It was confirmed that the committees and work groups were making steady progress toward the ideal for 2030.

Hiroshima Council for the Promotion of Collaboration between Government, Academia and the Automobile Industry


Innovative Human Resources Development Committee
Vitalization of Local Suppliers Committee
Operation and Planning Committee

Specialized Work Groups

Model-Based Development Work Group
Internal Combustion Engines Work Group
KANSEI (sensibility) Work Group
Energy Work Group

Business Matching Meetings for Suppliers and Universities (Collaboration with Administrative Organs)

Mazda organizes business-matching meetings in collaboration with the local administrative organs, in which information on technological needs and seeds was exchanged between suppliers, universities and public research institutes. In FY March 2016, Mazda held meetings to disclose information on technological needs and business matching meetings in Nagano Prefectures, thereby strengthening the Company’s collaborative ties with the regions.

Collaboration with Universities

Through enhancing collaboration with universities in various fields, Mazda aims to solve a broader range of issues from a wider perspective, thereby contributing to society.

University Collaboration outline Results for FY March 2016
Hiroshima University

Concluded a comprehensive collaboration agreement in February 2011*4 to substantially expand the range of partnerships in the fields of product development and production,
social sciences such as planning, management and marketing, and personnel exchange and human resources development.

■ Implemented a broad range of joint research projects in engineering, science, and social science.

 Continued the Center of KANSEI Innovation Nurturing Mental Welfare activities.
 In line with joint research projects, accepted 11 students for internship, providing them with an opportunity to see firsthand how engineers address various issues that arise in the process of business activity.*5

Kyushu University

Concluded an inter-organizational agreement in May 2011 to promote collaboration regarding next-generation automotive technologies.
Working together to reinforce research and development projects and to encourage academic research and education activities.

■ Implemented a broad range of joint research projects, mainly in engineering and science.

 Held study and research meetings in advance of the joint research.

Kindai University

Concluded an agreement concerning comprehensive research collaboration in December 2012.
Cooperating in bolstering cutting-edge research development and in strengthening the technological capabilities of local industries.

■ Held meetings of the Research Collaboration Promotion Committee to discuss the progress of joint research projects and specific measures to strengthen cooperation.
University of Hyogo

Concluded an agreement on joint research using Spring-8, a large synchrotron radiation facility in May 2016.
Cooperating in the development of innovative materials and product development technologies using radiation analysis techniques.

Tokyo Institute of Technology

Joined in the Industry Liaison Membership Program of the Tokyo Institute of Technology in August 2013, as the first step toward strengthening collaboration with universities in the Tokyo Metropolitan area

 Hosted technology counseling sessions and implemented joint research projects.
 Participated in a poster session of the Advanced Technology Forum to exchange technological ideas.
 Held a workshop at the Mazda R&D Center Yokohama, inviting an ergonomics professor as a lecturer.

*4 Before February 2011, cooperated in research in the advanced automobile technologies.
*5 Accepted 106 students at Mazda in total.

Collaboration through the International Organization for Standardization (ISO)

As a member of the Japan Automobile Manufacturers Association, Inc., Mazda has joined the ITS (Intelligent Transport Systems) promotion activities. In the ISO Technical Committee 204, the Society of Automotive Engineers of Japan (JSAE) serves as the secretariat for the working group (WG14) in charge of the field of Vehicle/ Roadway Warning and Control Systems. In this working group, Mazda has undertaken the post of convener (Chair of the WG International Conference) since 2013, promoting the establishment of international standards for various safety drive assist systems, such as damage mitigation brake.