History(1990~1999)

History

History

History(1990~1999)

1999

Corporate History Product History

12

·Mark Fields is appointed president.
 

11

·Announces the development and production of new global engine family in cooperation with Ford.
 
 

10

·Develops advanced safety vehicle MAZDA ASV-2.

09

·Entire Hofu Plant obtains environmental ISO certification.
 

08

·Improves female employees'job conditions.
 

06

·Cumulative production at AAI reaches 2 million units.
·Mazda reaches an agreement with Mitsubishi to supply small commercial vehicles to Mitsubishi.

06

·Fully redesigns Mazda Familia Van/Business Wagon.
·Introduces the new Bongo van and truck.
·Introduces the New MPV.

04

·New brand message "Get it and be moved." is launched.

04

·Introduces Laputa.
·Develops aldehyde remover, "Life Breath".
 

03

·Introduces the brand new Premacy.
 

01

·Fully redesigns Scrum.

1998

Corporate History Product History

12

·AAT starts exporting pickup trucks.
 
 

10

·Introduces Mazda Carol, Mazda AZ-Wagon and Mazda AZ-Offroad that complies with the new micro car regulations.

09

·Hofu Nishinoura Plant acquires ISO 14001 certification.
 

08

·Mazda establishes the Mazda Motor Logistics Europe N.V. (MLE).
 

07

·Autoalliance (Thailand) Begins Production For Asia-Pacific And European Markets.

07

·Caplla Series Powered By The First Direct-Injection Diesel Engine In 2.0-Liter Class.
 

06

·Introduces the New Familia.

05

·Opens a Female Employee Counseling Office.
·AAT starts production.
·Mazda Demio and Ford Festiva Mini-Wagon Exceed 200,000 Production Mark.
 

04

·Participates in the Ford/ Daimler-Benz/ Ballard alliance to develop fuel-cell technology for future vehicles.
·Formulats Product Philosophy.
·Cumulative production in Hofu plants reaches 4 million units.
 

03

·Strengthens its drive into Europe.
·Launches MDI Phase II.

03

·Develops New Three-way Catalyst.
·All New Mazda B-Series Pickup Truck Premieres in Thailand.
 

02

·Mazda establishes "Voluntary action plan for recycling promotion" .

01

·Changes corporate symbol.

01

·Fully redesigns Mazda Roadster.

1997

Corporate History Product History

12

·Establishes Ethics Committee.

12

·Develops the Demio FCEV, fuel-cell electric vehicle.

11

·James E. Miller is appointed president.

11

·Fully redesigns Mazda Capella Wagon.

10

·North American operations are streamlined. (MNAO starts).
 
 

08

·Fully redesigns Capella/626 sedan and station wagon in Japan and Europe.
 

07

·Eunos 800 renamed Millenia.

06

·Mazda inaugurates its new brand symbol, the Mazda M.
 

04

·Mazda implements a new merit-based personnel system.
 

02

·Embarks on enhancement of North American operations.
 

1996

Corporate History Product History

12

·Launches Mazda Digital Innovation (MDI).
 
 

11

·Demio wins "Japan Car of the Year Special Award".
 

10

·Demio receives the " '96-'97 RJC New Car of the Year " award.
 

08

·Introduces Demio in Japan.

06

·Mazda acquires ISO 9001certification first among Japanese automakers.
·Henry D.G. Wallace becomes president.
 

05

·Share holding ratio of Ford increased from 25% to 33.4%.
 

04

·Anfini dealerships renamed Mazda Anfini.
·Eunos dealerships integrated into Mazda Anfini or Mazda dealerships.
·Cumulative production of passenger cars in Japan reaches 20 million units.
 

03

·Introduces Ford-produced Mazda 121 into major European markets.
 

1995

Corporate History Product History

11

·Mazda and Ford jointly establish AutoAlliance (Thailand) Company Limited (AAT).

11

·Fully redesigns Sentia.
·Fully redesigns Carol.
 

10

·Completes Mazda ASV, an advanced safety vehicle.
 

06

·Introduces Bongo Friendee in Japan.

04

·Cumulative production in Japan reaches 30 million units.
 
 

02

·Introduces Proceed Levante.

1994

Corporate History Product History

12

·Transmission supply to Ford reaches 10 million units.
 

11

·Acquires the ISO 9002 certificate, first among Japanese auto makers.
 
 

09

·Introduces AZ-Wagon [Suzuki OEM].
·Introduces Familia Van [Nissan OEM].
 

08

·Fully redesigned Capella (626).
 

06

·Fully redesigned Familia (323).
 

02

·Mazda develops a compressed-natural-gas-powered truck.

1993

Corporate History Product History

12

·Mazda and Ford enter into a long-term strategic relationship to enhance competitive strength.
 
 

10

·Introduces Eunos 800 (Xedos9).
 

09

·Introduces Lantis (323F).

06

·Purchasing of new compact pick-up trucks from Ford for release in Canada and the U.S. starts.
 

05

·Cumulative production in AAI in the US reaches 1 million units.
 

04

·Cumulative production of Hofu-produced vehicles reaches 3 million units.

04

·Develops mirror cycle engine.

03

·Formulates "Environment-Related Activity Promotion Plan (Mazda Environmental Voluntary Plan)".
 
 

01

·Electric-powered vehicles based on the Mazda MX-5 are developed.

1992

Corporate History Product History

12

·Norimasa Furuta named chariman.
 
 

11

·Develops a pasenger car with a natural gas engine.
 

10

·Introduces AZ-1.

07

·Equolize capital contribution to Autorama with Ford.
 

06

·MMUC becomes AutoAlliance International, Inc., (AAI) an equal partnership between Mazda and Ford.
 
 

05

·Introduces Clef.

04

·The 'Mazda Global Environmental Charter' is adopted.
 
 

03

·Introduces Anfini MS-8.

02

·Full-scale production starts in Hofu No.2 Plant.

02

·Introduces Eunos 500 (Xedos 6) in Japan.
 

01

·Introduces MX-6.

1991

Corporate History Product History

12

·Norimasa Furuta and Yoshihiro Wada named vice chairman and president respectively.

12

·Introduces Anfini RX-7.

The third-generation, or FD model, Mazda RX-7 was announced to the world as a pure sports car with premium credentials. The 13B two-rotor rotary engine (255 horsepower) with a sequential twin turbocharger was mounted in the traditional front midship layout. It had a perfect 50/50 weight distribution and a weight-to-power ratio was just 4.9kg per PS (metric horsepower). In October 1991, the third-generation Mazda RX-7 won the inaugural Japan New Car of the Year award from the Automotive Researchers' and Journalists' Conference of Japan (RJC) for its great styling and outstanding handling performance.

11

·Establishes Anfini sales channel (formerly Mazda Auto) in Japan.

11

·Introduces Anfini MS-6 and Anfini MS-9.

10

·Cumulative production reaches 10 million commercial vehicles in Japan (since 1931).

10

·Introduces Cronoss.
·Fully redesigns Scrum.
·HR-X hydrogen rotary engine concept car is shown at the 29th Tokyo Motor Show.
 

06

·Introduces Presso.
·Introduces AZ-3.
·Mazda 787B No.55 wins the Le Mans 24-Hour Endurance Race claiming the first victory for a Japanese automobile and the rotary engine.

Mazda's first attempt at the Le Mans 24-hour race came in 1974. The Mazda Auto Tokyo (now Mazdaspeed) team entered a Sigma MC74 chassis powered by the 12A rotary engine. Mazda tried again in 1979 and then every year from 1981until 1991, when, on its 13th attempt, a rotary engined car finally took the checkered flag.
 

05

·Introduces Sentia (929) in Japan.
 

01

·Introduces Proceed Marvie.

1990

Corporate History Product History

12

·Cumulative production reaches 25 million units.
 
 

09

·Introduces Autozam Revue (121).

05

·Holds grand opening for the European R&D Representative Office (MRE) in Germany.
 
 

04

·Introduces Cosmo.
 

01

·Introduces Proceed and MPV in Japan.
·Re-introduces Proceed in Japan.

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