History(1980~1989)

History

History(1980~1989)

1989

Corporate History Product History
 

11

·Introduces Eunos 100 and Eunos 300.
·Introduces Autozam Carol in Japan.
 

09

·Introduces Roadster.

Continuing Mazda's dedicated pursuit of driving pleasure, the Mazda MX-5 was introduced as a pure lightweight sports car. Launched first in North America, it became an instant hit. It also enjoyed huge popularity in Japan, helped by its affordable price range of 1,700,000 to 2,070,000 yen.

07

·Begins importing the Citroen BX to Japan.
 

06

·Tokyo Branch is renamed Tokyo Head Office.

06

·Introduces Scrum [Suzuki OEM].
 

05

·Fully redesigns Titan.

04

·Establishes Mazda Eunos and Mazda Autozam dealership channels.
 
 

02

·Fully redesigns FWD Familia (323).

1988

Corporate History Product History

10

·Establishes a sales company in Europe (MME).

10

·Introduces Persona.

06

·Starts import of Ford Probe from the US.
 

05

·Mazda Innovation (MI) Plan starts.
·Establishes Mazda Research and Development of North America, Inc. (MRA).
 

1987

Corporate History Product History

12

·Mazda reaches an OEM agreement for micro-mini vehicles with Suzuki Motors Co., Ltd.
·Kenichi Yamamoto becomes chairman and Norimasa Furuta named president respectively.
 

09

·Mazda begins vehicle production at Mazda Motor Manufacturing USA Corporation(MMUC).
 

06

·Opens a new research center in Yokohama, Japan.
 
 

05

·Fully redesigns FWD Capella (626).

04

·Cumulative production reaches 20 million vehicles in Japan.
 
 

01

·Introduces Etude.

1986

Corporate History Product History

12

·Mazda R&D Center in Ann Arbor is completed.
 

11

·Cumulative production of Familia reaches 5milion units.
 
 

09

·Introduces all-new Luce (929) in Japan.

04

·Cumulative production of Mazda rotary-engine vehicles reaches 1.5 million units.
 
 

02

·Introduces Festiva.

1985

Corporate History Product History
 

12

·Fully redesigns Familia Van.
 

10

·Introduces all-new Savanna RX-7 (RX-7).

The second-generation, or FC model, Savanna RX-7 was developed as a pure sports car with the perfect balance between driving dynamics and comfort. Its dimensions were 4,310mm (overall length) x 1,690mm (overall width) x 1,270mm (overall height). The FC was powered by the 13B rotary engine (185 horsepower) in a front midship layout, and retained a loyal fan base even after the third-generation model was introduced.

08

·Celebrates total cumulative production of 10 million passenger cars.
 

01

·Established Mazda Motor manufacturing (USA) Corporation (MMUC).

01

·Fully redesigns FWD Familia (323) series for Japan.

1984

Corporate History Product History

11

·Moriyuki Watanabe becomes chairman and Kenichi Yamamoto becomes president.
 

10

·Establishes Mazda Foundation.
 

05

·Company is renamed as Mazda Motor Corporation.
 

1983

Corporate History Product History
 

06

·Introduces new Bongo/Bongo Brawny van and wagon series (E-series) in Japan.

04

·Begins local production in Colombia.
 

1982

Corporate History Product History
 

12

·"Japanese Car of the Year" is awarded to FWD Capella (626).

09

·Production begins at Hofu plant (Nishinoura area).

09

·Fully redezigns Capella (626).

1981

Corporate History Product History

12

·Start of operations at Hofu Transmission Plant (Nakanoseki area).
·Establishes Autorama (begins to supply products from October '82).
 
 

09

·Fully redesigns Cosmo/Luce (929) series.

04

·(North America passenger vehicle export regulations adopted).
·Cumulative exports reach 5 million vehicles.
·Mazda (North America), Inc. is established.
 

1980

Corporate History Product History
 

12

·Familia (GLC/323) receives "1980-1981 Car of the Year Japan".
 

10

·Fully redesigns Titan.
 

06

·Fully redesigns FWD Familia (GLC/323).

01

·Masaji Iwasawa becomes president.
 

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