Questionnaire Results

Mazda Sustainability Report 2012 [Digest version] Questionnaire Results

Thank you for taking part in the previous questionnaire. Mazda received 148 responses (as of July 31, 2013) from stakeholders both inside and outside the Company, some of which are presented here. Your valued opinions will be reflected in Mazda's future corporate activities and the content of future reports.

Initiatives that impressed respondents
Feature Story: Fully Incorporating SKYACTIV TECHNOLOGY, the Mazda CX-5 Offers Driving Pleasure as well as Outstanding Environmental and Safety Performance 57
Environmental Protection 42
Respect for People 29
Social Contributions 23
Customer Satisfaction 23

(Multiple answers allowed)

Initiatives that respondents felt were insufficient
Social Contributions 14
Respect for People 13
Mazda CSR 11
Mazda in Figures 11
Customer Satisfaction 10

(Multiple answers allowed)

Questionnaire Results

Major Opinions and Comments Received from Stakeholders and Replies from Mazda

 
Opinions/Comments
Replies from Mazda
Environmental Protection It would be convenient if detailed figures of environmental data,
including CO2 emissions and impact on the environment, of different years could be compared in charts/graphs.
(Respondent unidentified)
Mazda Sustainability Report 2013 [In-depth version] (hereafter, "In-depth version") provides detailed environmental data using charts and graphs (158 pages).
I expect early completion of the Building Block Strategy.
(Resident near a Mazda Group place of business)
2013 edition features interviews with the persons in charge of product development concerning the Building Block Strategy and the i-ACTIVSENSE, advanced safety technologies.
I found that the interviews with the persons in charge of product development were interesting.
(Student, 20s, male)
Social Contributions I was impressed by Mazda's commitment not only to vehicle sales but also to working with local communities to return a favor to them.
(Mazda group, 40s, female)
As is in the 2012 edition, information on social contribution activities both in Japan and overseas (over 450 programs) was collected and is disclosed in 93 items in the In-depth version. A part of the information is provided in the Digest version. This year, CLOSE UP "Social Contributions" again features volunteer activities as the main theme, introducing cases both in Japan and overseas.
The detailed description of volunteer activities featured in CLOSE UP helped my understanding.
(Student, 20s, male)
Respect for People I want to know about career paths and jobs for female employees.
(Student, 20s, female)
Voices of employees are collected widely, in view of diversity.
The voices of employees are very interesting.
(60s, male)
Other (About digest version) there are not so many pages and there are a lot of graphics and images, allowing smooth reading.
(Mazda vehicle owner, 30s, female)
(For Digest version) the number of pages was substantially reduced (60 pages → 24 pages) starting in the 2012 edition. Based on the needs of a broad range of readers, the articles of Major Product Lineup and History of Mazda were newly added for this year's edition.
I want a detailed description of the history of Mazda.
(60s, male / Student, 20s, female)
I want to know about stakeholder engagement activities in more detail.
(Student, 20s)
Detailed description is provided in the In-depth version (pp.16-20).

CLOSE