Mazda makes cars that always excite, that look inviting to drive, are fun to drive, and make you want to drive them again. We are committed to achieving an exciting, sustainable future-for cars, for people and for the Earth.
Basic Policy
Provide all customers who purchase Mazda cars with the joy of driving and excellent environmental and safety performance.
As global car ownership continues to expand, automakers must redouble their efforts to achieve cleaner exhaust emissions, to cut CO2 emissions through improvements in fuel economy, to reduce our dependence on fossil fuels, which are in danger of depletion, and to develop safety technologies for the prevention of traffic accidents.
Cars affect the environment in various ways according to such factors as geographic location, vehicle characteristics and type of fuel. Accordingly, Mazda deemed it necessary to develop an approach to environmental problem-solving using multiple solutions.
In March 2007, Mazda announced the "Sustainable Zoom-Zoom" Long-Term Vision for Technology Development to address the environmental issues specific to automobiles. This vision clarified our stance toward creating attractive designs that please customers, along with an enjoyable driving experience, while improving the environmental performance and advancing the safety technologies of cars.
- What Mazda is doing to meet the challenges
Mazda believes that its painstaking measures to improve the efficiency of internal combustion will be passed on to all customers through excellent environmental performance.
In the seven years from 2001 to 2008, the average fuel economy of Mazda vehicles sold in Japan improved by approximately 30%. In June 2008, we announced our plan to follow this advance by boosting the average fuel economy of Mazda vehicles sold worldwide by an additional 30% by 2015 compared with FY2008 levels. In this drive to reduce CO2 emissions, we are fully upgrading powertrains for gasoline and diesel engines and introducing a new platform.
Mazda will continuously step up its measures toward achieving a sustainable future for the global and transportation environments based on our basic policy of providing all customers who purchase Mazda cars with the joy of driving and excellent environmental and safety performance.
- Improving average fuel economy
