We will continue to excite and delight our customers, always creating new value as we provide them with "Zoom-Zoom" cars that contribute to better safety and a cleaner environment. At Mazda, we want to contribute to a sustainable future in ways only we can achieve.
At all times, Mazda Seeks "Zoom-Zoom"-the pursuit of limitless driving pleasure. A car is not simply a way to move around. We also want to contribute to a sustainable future, providing customers with cars that "look inviting to drive, are fun to drive, and make you want to drive them again," as well as enhanced environmental and safety performance.
- Environment: Mazda to Participate in Norwegian National Project to Realize a Hydrogen Energy Society
- Safety: Toward a Safe, Accident-Free Automotive Society
- Society: Respect for Human Rights As The Basis of Corporate Activities
Mazda's new models for FY2007 are the Mazda2 (Demio) compact car, the mid-sized Mazda6 (Atenza) and the CX-9, a crossover SUV sold primarily in North America.
A consistent element in all of these new models is that they embody Mazda's evolved "Zoom-Zoom" philosophy. Based on "Sustainable Zoom-Zoom", Mazda's long-term vision for technology development, these cars realize driving pleasure in harmony with superb environmental and safety performance, and are earning strong support from customers in every corner of the world. The Mazda2 was named World Car of the Year in March 2008 in recognition of its strengths that include excellent fuel economy. Also, the CX-9 has been awarded one of North America's most prestigious awards, the 2008 North American Truck of the Year.

In addition to the "Zoom-Zoom" pleasure of motion, the Mazda2 delivers excellent environmental and safety performance, and stylish design.

The all-new Mazda6 boasts enhanced environmental and safety performance and comfort, while maintaining the sporty styling and excellent handling of its predecessor.

The new Mazda CX-9 SUV possesses dynamic styling, reassuring power performance, and interior space befitting a premium vehicle.
Mazda displays its concept cars at motor shows all over the world to introduce its next-generation designs and technological direction. In recent years, our concept car designs have been inspired from movement seen in the natural world. They also offer new environmental technologies that show possible future directions in sustainable car manufacturing.

The Mazda Taiki, a next-generation rotary engine car, displayed at the Tokyo Motor Show in October 2007.

The Mazda Furai, which runs on ethanol (E100), displayed at the North American International Auto Show in January 2008.
40th Anniversary of Rotary Engine Vehicles

Mazda RX-8 'Rotary Engine 40th Anniversary' commemorative limited edition model
In 1967, Mazda launched the Cosmo Sport, the world's first successfully mass-produced rotary engine car. Since that time, Mazda has remained the world's foremost manufacturer and seller of rotary engine cars, such as the Familia Rotary Coupe and the RX-7.
In commemoration of 40 years of bringing rotary engine cars to drivers around the world, we launched the Mazda RX-8 'Rotary Engine 40th Anniversary' commemorative limited edition model.



