Mazda Motor Rus, OOO (MMR) executes various social contribution activities in Russia through its project "EN (Deep connection between people)", a free-will charity for MMR employees and Mazda fan clubs.
To support the charity fund for sick children (rusfond) and promote employees' participation in charity activities
MMR holds children's events (twice a year) and sales old written off left-over PR goods to raise funds for sick children.
In September 2012, all employees who have children (or nephews / nieces, etc.) were invited to bring their drawings of his/her own and/or children. Raised money from the entrance fee of the drawings exhibition and the sales of all the written off left-overs (t-shirts / note pads / pencils) helped six children to be operated on.
To support elderly inhabitants of Russian old people's homes
MMR volunteers support elderly peoples by sending birthday greeting cards on a monthly basis and other personal letters at New Year and Easter.
MMR employees, recieving the addresses from a specialized charity fund that are transparent and have visible activities (found through Facebook), signed 300 greeting cards for all those willing to get many post-cards, and then hand them over (with stamps and in sealed envelopes) to the charity fund that distributes them according to the birthday dates. They gave a total of over 500 personal letters including "New Year" cards (100 in total) and "Easter" cards (around 100) from MMR's employees to the elderly people.