David Hernández Lemus
Assistant Manager Public Relations
Mazda de Mexico Vehicle Operation (MMVO), a joint venture production company in Mexico that had started mass production in January 2014, as a good corporate citizen, has been actively working to protect nature, in cooperation with local governments and environmental protection agencies.
To provide a natural environment and landscape that migratory birds can inhabit
In Mexico, animal habitats such as waterways, forests and farms have been gradually decreasing due to accelerating industrialization in recent years. MMVO actively supports conservation of the environment to enable migratory birds to land and inhabit by creating a reservoir at its plant site and taking other measures to protect nature.
To create a natural-looking waterscape, an embanked reservoir was created inside the plant site.
To contribute to conservation of the environment surrounding the premises, in cooperation with local governments and environmental protection agencies
Since it shares the rivers it uses with local residents, MMVO is actively involved in maintenance and management of drains around its plant premises to keep them in good condition, thereby contributing to the local community. MMVO is also proactively working to protect the local mesquite, a precious tree. By working not only to protect the environment around its premises but also to fulfill its social responsibility as a good corporate citizen, MMVO is building favorable relationships with people in the local community.
In July, drains around its premises were cleaned by cutting grass around the drains and removing mud at the bottom of the drain channels. Even though the cleaning was usually done once every three years by the river management association, the frequency of cleaning was raised to once a year with MMVO's participation, contributing to the river's improvement and maintenance of the surrounding area.
To promote children's education and community interaction
MMVO has offered tours of its showroom, museum, and the vehicle assembly plant to encourage interest in automotive industry among local students.
Plant tours were held twice in April with Centro de Estudios Tecnicos Industriales y de Servicios (CETIS) high school students participating. Approximately 90 students and teachers toured the plant. MMVO also held conference on 5S*1 to explain the 5S System and its implementation at MMVO to the students.
- *15S stands for Seiri (orderliness), Seiton (neatness & tidiness), Seiso (cleaning), Seiketsu (cleanliness), and Shitsuke (good manners).
To support recovery and relief efforts for victims of natural disasters
MMVO has supported the areas devastated by natural disasters.
MMVO participated in the campaign to collect supplies, such as foodstuff and hygiene products, for the victims of the storms in Guerrero in September. They collected about 400 items among employees and around 50 items among suppliers, and delivered to Guerrero through the National Immigration Institute and the Mexican Red Cross as relief supplies.
To support local community needs in Salamanca City, Guanajuato State, where MMVO is located
MMVO has supported Salamanca Municipality, etc.
- MMVO donated the safety gear (approx.300 helmets, 90 vests, and 40 safety shoes) which is no longer needed by the company to Salamanca Municipality, to contribute to the construction works made in the Municipality.
- MMVO made a donation to Chamber of Commerce for local festival, the Festival International Cervantino, and supported the festival for memorial year*2 of Japan-Mexico relationship to contribute to the promotion of the Japanese culture in Mexico.
- MMVO donated to Salamanca Municipality to repair four streets of the local community roads of nearby region, San Vicente Village.
- *2The 400th anniversary of Tsunenaga Hasekura Mission: Japan-Mexico Friendship Year (2013-2014) is commemoration of the 400th anniversary of the Tsunenaga Hasekura, who is conventionally considered the first Japanese ambassador, headed a diplomatic mission and left Japan and arrived at Mexico.
Then-President and CEO, Takashi Yamanouchi has been awarded the Order of the Aztec Eagle. The order is the highest decoration bestowed upon foreign citizens by the government of the United Mexican States. Mexican President, His Excellency Enrique Peña Nieto, presented the award at a ceremony held at the Embassy of Mexico in Tokyo in April 2013. Takashi Yamanouchi said at the ceremony, "Mazda is fully committed to becoming a good corporate citizen in Mexico and creating opportunities to interact with people in the local community. Moving forward, we will continue our efforts to contribute to the economic growth of both Mexico and Japan and further strengthen the amicable relationship between the two countries."