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Social Contribution Initiatives

Major Overseas Activities

Mexico


Environment:Initiatives contributing to environmental protection/Safety:Initiatives contributing to traffic safety/Human resources:Initiatives aimed at fostering the next generation/Community:Community-based initiatives/Mazda Foundation:Initiatives via Mazda Foundation
Person in charge of promoting social contributions at MMVO
David Hernández Lemus
Assistant Manager Public Relations

Mazda de Mexico Vehicle Operation (MMVO), a joint venture production company in Mexico that had started mass production in January 2014, as a good corporate citizen, has been actively working to protect nature, in cooperation with local governments and environmental protection agencies.


Promoting Habitat Conservation for Migratory Birds

Environment

Community

Objective

To provide a natural environment and landscape that migratory birds can inhabit

Initiatives

In Mexico, animal habitats such as waterways, forests and farms have been gradually decreasing due to accelerating industrialization in recent years. MMVO actively supports conservation of the environment to enable migratory birds to land and inhabit by creating a reservoir at its plant site and taking other measures to protect nature.

FY March 2014 Results

Reservoir

To create a natural-looking waterscape, an embanked reservoir was created inside the plant site.


Promoting Conservation of the Surrounding Environment

Environment

Community

Objective

To contribute to conservation of the environment surrounding the premises, in cooperation with local governments and environmental protection agencies

Initiatives

Since it shares the rivers it uses with local residents, MMVO is actively involved in maintenance and management of drains around its plant premises to keep them in good condition, thereby contributing to the local community. MMVO is also proactively working to protect the local mesquite, a precious tree. By working not only to protect the environment around its premises but also to fulfill its social responsibility as a good corporate citizen, MMVO is building favorable relationships with people in the local community.

FY March 2014 Results

Cleaning of drains

In July, drains around its premises were cleaned by cutting grass around the drains and removing mud at the bottom of the drain channels. Even though the cleaning was usually done once every three years by the river management association, the frequency of cleaning was raised to once a year with MMVO's participation, contributing to the river's improvement and maintenance of the surrounding area.


Hosting Tours of the Vehicle Assembly Plant

Human resources

Community

Objective

To promote children's education and community interaction

Initiatives

MMVO has offered tours of its showroom, museum, and the vehicle assembly plant to encourage interest in automotive industry among local students.

FY March 2014 Results

Conference on a plant tour

Plant tours were held twice in April with Centro de Estudios Tecnicos Industriales y de Servicios (CETIS) high school students participating. Approximately 90 students and teachers toured the plant. MMVO also held conference on 5S*1 to explain the 5S System and its implementation at MMVO to the students.

  • *15S stands for Seiri (orderliness), Seiton (neatness & tidiness), Seiso (cleaning), Seiketsu (cleanliness), and Shitsuke (good manners).

Support for Natural Disaster Relief

Community

Objective

To support recovery and relief efforts for victims of natural disasters

Initiatives

MMVO has supported the areas devastated by natural disasters.

FY March 2014 Results

Donation of relief supplies

MMVO participated in the campaign to collect supplies, such as foodstuff and hygiene products, for the victims of the storms in Guerrero in September. They collected about 400 items among employees and around 50 items among suppliers, and delivered to Guerrero through the National Immigration Institute and the Mexican Red Cross as relief supplies.


Donations to Local Community

Community

Objective

To support local community needs in Salamanca City, Guanajuato State, where MMVO is located

Initiatives

MMVO has supported Salamanca Municipality, etc.

FY March 2014 Results

Donation of safety gear
  • MMVO donated the safety gear (approx.300 helmets, 90 vests, and 40 safety shoes) which is no longer needed by the company to Salamanca Municipality, to contribute to the construction works made in the Municipality.
  • MMVO made a donation to Chamber of Commerce for local festival, the Festival International Cervantino, and supported the festival for memorial year*2 of Japan-Mexico relationship to contribute to the promotion of the Japanese culture in Mexico.
  • MMVO donated to Salamanca Municipality to repair four streets of the local community roads of nearby region, San Vicente Village.
  • *2The 400th anniversary of Tsunenaga Hasekura Mission: Japan-Mexico Friendship Year (2013-2014) is commemoration of the 400th anniversary of the Tsunenaga Hasekura, who is conventionally considered the first Japanese ambassador, headed a diplomatic mission and left Japan and arrived at Mexico.

TOPICS

Order of the Aztec Eagle Award of the United Mexican States Receiveed

Then-President and CEO, Takashi Yamanouchi has been awarded the Order of the Aztec Eagle. The order is the highest decoration bestowed upon foreign citizens by the government of the United Mexican States. Mexican President, His Excellency Enrique Peña Nieto, presented the award at a ceremony held at the Embassy of Mexico in Tokyo in April 2013. Takashi Yamanouchi said at the ceremony, "Mazda is fully committed to becoming a good corporate citizen in Mexico and creating opportunities to interact with people in the local community. Moving forward, we will continue our efforts to contribute to the economic growth of both Mexico and Japan and further strengthen the amicable relationship between the two countries."

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